Brian Haug Email & Phone Number

Kansas City, MO, US

Kansas City, Missouri, United States

Topeka, Kansas, United States

• Managed the planning, negotiation, and execution of the 2020 annual advertising buys across 4 markets in excess of $1 million placed on 8 television stations, 1 radio station, direct mail, and on social media.
• Analyzed market data to develop the television advertising placement strategy to ensure ROI targets; managed television creative that generated leads resulting in over a 100% increase of calls during the first 4 months.
• Responsible for optimizing digital footprint on Facebook, YouTube, and CarlsonFinancial.com. Facebook likes increased by 67% over past 6 months and consistently increased engagement with each post.
• Planned and executed first all team meeting with a $50 thousand budget to allow collaboration, team building, and an opportunity to unify all four markets with a shared sense of purpose.e.

Topeka, Kansas, United States

• Managed sales transactions for the number one station in northeast Kansas for 100 national, regional, and local clients. Responsible for developing and implementing internet and mobile platform advertising campaigns..
• Managed inventory and pricing negotiations with direct clients and agency buyers across the country while maintaining relationships with all current clients. Responsible for executing political rate management and.
• Implementing and executing strategic relationships with direct national clients; resulting in an increase from $1.1 million a 27% market share in 2016 to $1.65 million a 40% market share in 2018.
• Responsible for increasing sales revenue by creating new business accounts; resulting in over $100 thousand in new advertising sales year over year.
• Developed, organized, and hosted annual premiere parties to promote station programming to current and prospecting clients for the entire sales department to build trust and value.

Topeka, Kansas, United States

• Managed a portfolio of 50 local and regional clients. Grew portfolio over $100 thousand in sales year over year, from $100 thousand in 2008 to over $1 million in 2016 while maintaining stewardship of an additional $1.
• Strategically managed sales of additional products to existing and new clients to increase revenue.
• Planned, created, and delivered strong sales presentations for the television and digital properties while providing exceptional account service to strengthen client loyalty.
• Organized promotional events to build client loyalty through reality show casting calls and special events.

Bba, Marketing, Management

Activities and Societies: Washburn Sales & Marketing Executives, School of Business - Dean Student Advisory Council, and Washburn Student.

Education record