Bhavani Eswaran Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Developed and launched City Experience, app that runs within WeChat eco-system, providing international Chinese travelers with essential information to navigate city - interactive map with iconic city landmarks, audio-visual guides, speech to text translation, store and execute coupon & ticket purchases. - Launched across 8+ major global cities through Department of tourism - Washington DC, London, Seattle, Dubai, Melbourne, Houston, Dallas, Fort-Worth and Sydney, under a year for total 10% revenue gain.- Led cross-functional teams dispersed globally to ensure successful delivery of the products in an agile environment: research, product development, testing and user acceptance testing, roll-out and post roll-out analysis and product enhancements- Designed and managed the product go-to market strategy

Chatly is an enterprise SaaS product for WeChat engagement, enabling end-to-end management of a brand's entire WeChat strategy inclusive of marketing, service, sales, and commerce.- Lead teams of 15+ development, engineering, product, design and marketing professionals in all phases of product solutions delivery.- Built product from scratch - responsible for MVP, Product Roadmap, Product requirements & design, wireframes documentation, Roadmap execution, Stakeholder Management and launch.- Defined and incorporated lead and lag metrics to track performance and progress. - Improved UX measures by 25% through increased user feedback collection, A/B testing, synthesis of solutions, and more frequent iteration to client needs.

SchoolSkies is a SaaS product and Microsoft Aspire School Program partner, which aims to enable schools to bring students, teachers, parents & school admin onto single platform with the click of a button.- Built client base, negotiated deals, analysed business needs, communicated technical strategies to non-technical clients, and provided product recommendation.- Scaled to 4000+ DAU within 2 years, generating 7 figure incremental revenue.- Launched first ever fully automated admission process at Chennai’s top tier school. receiving over 4000+ applications (Kindergarten admission) under 24 hours.- Built integrated Fee module, grossing an average transaction value of $1M in 1st year of implementation.- Introduced RFID enabled attendance system and student tracking through RFID cards.- Instituted analytics and reporting models to measure adoption, usage, NPS and defined KPIs.- Responsible for online/offline marketing efforts, events, workshops, customer outreach, digital advertising & sales collateral - digital assets, brochures & websites

Built state of art systems for complex healthcare challenges with patient engagement & connectivity apps, physician practice management. - Owned product life cycle from inception through deployment- Provided product demos and executed product client fit analysis for sales visits and executive presentations

The Apollo Center of Excellence in Bariatric Surgery, Chennai is one of the largest centres for Bariatric Surgery in India, performing all the different types of weight loss surgeries including revision surgeries with success rates comparable to international standards. - Oversaw patient co-ordination, liaison with departments & provide assistance to international patients. - Partnered with marketing and super specialists to explore referral program - within & outside hospital network, leading to increase in average surgery bookings from 6 to15 per month.- Generate reports & lead discussions with Medappointment (Scheduling & patient tracking software).

- Gathered Product Requirements and led discussions with dev team for custom feature builds and integration of automated lab analyzers with lab management software.- Optimized lab process using gap analysis & implementing 5S, reducing TAT from 2.5 hrs to 45 mins (Sample examination to report generation) & minimizing sample rejection to 10%. - Designed and implemented a home collection model (with card system).- Assisted in implementing NABL guidelines & SOP in preparation for NABL accreditation.- Conducted study on optimal utilization of analyzers - Potential vs Actual sample load per run. Presented recommendations on departments with potential for high ROI for targeted marketing.

Master Of Business Administration - Mba, Hospital And Healthsystems Management

Bachelor Of Science - Bs, Biotechnology