Product Marketing for data and ML pipeline solution that is part of the AI ecosystem

Helping to optimize AI and ML through an innovative tool that accelerates time to data insights and reduces costs.

Product marketing lead for serverless, DBaaS at DataStax

Lead product marketing for cloud native solutions including Kubernetes and Kafka

Responsible for the flagship CI/CD solution which leverages Docker, Kubernetes and Jenkins✦ Drive multiple product launches in an agile, continuous delivery environment with a global team ✦ Create compelling solutions messaging and pricing✦ Develop product strategy, value propositions and collaterals✦ Evangelize the product to customers and analysts as the subject matter expert

Independent consulting for SaaS, software and IT consulting firms.Solutions Marketing for Big Data software & services (Search Technologies)• Spiked proposals by 70%, created 18% increase in leads by repositioning systems integrator in Big Data with messaging targeted to strategic customer segments & new software partnerships.• Created all new Big Data web content; service offerings, case studies, testimonials. • Designed integrated campaign leveraging content marketing, such as SEO, web content, banner ads, whitepapers, infographic & case studies.Competitive analysis for SaaS online storage (Citrix)• Increased appointments by 20% by creating competitor role playing exercises with 9 inside salespeople.• Led competitive tear down of 8 ShareFile competitors. Created battlecards and presented competitor UX highlights to Design team.Market segmentation for Big Data software & services (Zaloni)• Positioned start-up in Telecom industry by identifying key pain points and target personas. • Created sales kit; customer presentation, case studies, telemarketing script and email templates.Agile marketing for SaaS ITSM vendor (Samanage USA)• Active member of continuous delivery team that rolled out 21 feature enhancements over 5 months.• Created $1.95M upsell opportunity by launching new user license type and pricing for functionality that was previously offered for free.• Analyzed win/loss data from Salesforce to adjust positioning, pricing and drive creation of key competitor battlecards.

Global responsibility for all outbound marketing on mobile software. Drive product launches and guide software roadmap based on market opportunities.✦ Chosen to speak at numerous industry tradeshows, published articles in trade magazines, briefed analysts and staffed tradeshows✦ Created key collateral – press releases, industry articles, white papers, customer presentations, web, webinar content and datasheets.✦ Requested to assist with numerous customer engagements through on-site presentations as the SME, responded to RFPs and developed a competitive pricing or solution.

Responsible for managing a software utility product. Define pricing, product and marketing strategies, develop roadmap, write requirements, documentation and improve development processes.