Retail industry is going through a paradigm shift with the advent of technology, and there are those who are observers and those who leverage technology. We at PHYGITS are both observers and influencers of this new phenomenon of digital transformation in retail. Launched at IRF 2018, the purpose of our existence is to Catalyse, expound and showcase real life digital transformations journeys that retailers have undergone and how each of these retailers are leveraging technology in their business. Our passion for becoming a technology catalyst and its resounding global resonance is only matched by the zeal to bring some powerful referenceable used cases which retailers could imbibe upon. We aim to make PHYGITS as a one stop reference platform for retailers to get first-hand insights on digital transformation journey of retailers and validated used case of technology deployment. The PHYGITS Team brings well researched success stories of digital transformation, adopters of technology, in-depth analysis of various technology solutions and featured video listing of technology solution across domain which can help retailers in their business. The success stories presented on PHYGITS digital platform also helps retailers to showcase his tech-enablement to its customers.