 Work with business stakeholders and technical team to create a roadmap for Sky’s future insight architecture for key business and data products, resulting in increased pace, efficiency and accuracy of insight delivery to the business Took ownership of the roadmap, managing the priorities across tactical and strategy deliverables split by business functions priorities Manage the delivery and implementation of data products in a two phased approach, delivered products that added value to the business, utilised existing infrastructure and then migrate to GCP Work constantly with analysts, data scientists, report developers and business users to understand their challenges in using our data and platforms to build productionised data products with signed off definitions, Data Quality checks, saving the users time from having to run multiple complex queries and ensure usage of consistent business rules Responsible for roll-out and evangelisation of new capabilities including ensuring that appropriate documentation and training are in place As part of the insight transformation programme the operating model – ways of working  Manage and work with 3rd Party vendor to help facilities incremental value to process Manage a team of Data Strategy Managers and indirect management responsibility of technical developersKey Achievements to Date Led the largest data and insight transformation programme within Sky Defined the operating model – ways of working for the business users and analyst community Re-developed and streamline customer email selection process, yielding an incremental 950K contactable customers, resulting with a 3 year NPV of £12m Managed the built of data assets to support the migration from on premise campaign selection tool to Adobe Architected new data products that makes it easier for the user to consume the data across disparate systems utilising online and offline data

 Managed and delivered the personalisation strategy across the business functions; deployed personalised communications to achieve Business outcome,  Defined robust measurements methodology to deliver better business decisions  Ensured the marketing activities is analysed and presented back to the business as a story with business recommendations, next steps clearly defined, alongside results feeding back into the recommendation models and focusing on business outcomeKey Achievements Directed the delivery of seven content recommendation models (Phase 1), resulting in securing £1m funding to develop & optimise models. Influenced stakeholders to invest and deploy target personalisation in their marketing strategy Prototyped and launched first self-serve personalised content recommendation selection tool

 Delivered self-serve capabilities across the business, benefiting business users with access to tools to get business numbers without need an analyst, maintained the relevancies of the capabilities by working with stakeholders to ensure the continued engagement Managed a CAPEX budget of £1m for developing self-serve capabilities Owned, prioritised and managed the workstack with various stakeholders based on business value, delivery multiple projects concurrentlyKey Achievements Delivered self-serve capabilities and tools within Sky, resulted in significant cost saving (£1m) Led the business transformation program for our OTT business unit to amalgamate all relevant data into a single source Orchestrated a reporting optimisation programme that drove a 40% reduction in the existing reporting estate as the business intelligence was available in the self-serve product Employed a team recognised by the business for high performance and successfully delivery

 Built an end to end data products (solutions and platforms) that helped solve business needs, drove customer acquisition, engagement and retention and overall increased share of checkout. Built scalable and flexible products while working across global functions (Business Development, Product, Marketing, Risk, Finance) Project managed multiple key strategic projects, delivering projects on time and within budget by leveraging strategic initiatives and agile lean practices Responsible for a global team of Business System Analysts and Development teamKey Achievements Chaired the first ever delivery of Global Sales Agents Commission platform (supporting a £20m sales target in EMEA) Led the successful deliver of introducing commerce insights for our merchants, tools for providing more detailed analytics  Led the integration of Braintree Salesforce (acquisition) and PayPal Salesforce to enable a truly uniformed customer experience, and enabling cross sales of products by non-integrated sales teams  Managed the data product deliver for our Partner compensation platform, run out of the US Administered an European mobile numbers data clean up to unlock 40m mobile numbers that could be users SMS campaigns, and ensure data validations check on the site where incorporated for mobile number population Managed the creation of Data products to support the business delivery PayPal working capital product

 Responsible and accountable for the accurate delivery of data and providing insights for strategic projects Led the Insight generation workstream for the latest go to market proposition Leveraged customer data to developed new customer centric measurements to be used within the business for analysis and reportingKey Achievements Defined strategies for monetising in house customer data assets that can be used by our clients Documented the business rules for our new acquired viewing data to turn into meaningful data Grew the Vespa analytics and reporting team (a new team), including creating job specifications and conducting interviews

 Worked on analysis for key strategic projects, required in depth knowledge of the business and Sky dataKey Achievements Developed Upfront Payment (UFP) model, a new way of charging risky prospects to pay partial subscription fee upfront at the time of acquisition. Models scored for the whole population. Reduced early churn rates Mentored and coached junior members of the analytics team on SQL and Sky data

Formerly Experian Integrated Marketing• The single point of contact for Sky Homes division, responsible for acquisition and retention of customers within multiple dwelling units• Shaping and prioritising the analytics within the division to deliver against the strategic goals• Managing analytical projects from gathering requirements through to presenting insights to stakeholders• Responsible for delivery analytics accurately, timely and within in budget• Working with clients to set up and manage processes with their 3rd party data suppliers• Provide monthly project status and financial update to the senior management

Formerly ClarityBlue• Leading the delivery of analysis and insight in areas of Acquisition, Customer, Retention and Campaign Evaluation, within budget, on time and accurately• Working on analyses for multiple clients• Presenting insights to the client in a non-technical manner• Supporting clients with urgent rapid insight projects to help them make quick informed business decisions• Automation of regular BAU reports and then delegating these reports to the shared services teams to increase margin• Creating technical briefs for analytical projects that will deliver the client’s requirements • Implemented a QA process that became an integral part of delivering reportsKey ProjectsCustomers Contact Strategy- analysing the effectiveness of all customer campaigns that have been delivered across all channels. Effectiveness measured by contribution generated and response rates. Identified clear opportunities to saves the business huge amounts on their marketing spend. Worked with the business units and campaign planners to develop strategic campaign contact rules that the campaign execution teams need to adhere. Proactive Retention Programme- contacting customers before they churn to increase their customer life. After evaluation of initially findings from the programme, the project was extended to implement time of day analysis contact strategy to increase contact rates. This project resulted in around 3% uplift in save rates for customers versus the control segment. This programme is still running to dateSkype customer segmentation- managed and delivered a spender/caller segmentation based on customer data. Process involved understanding Skype’s business objectives, their data including customer transactions and behaviours and Skype’s key metrics to best deliver the segmentation. Finally, providing actionable strategies for each segment to increase customer spend.

Worked in the Telephone Distribution Division responsible for optimising performance, reporting and analysing the activity levels and efficiency of Abbey’s five in-house calls centres• Gathering key reporting requirements from each head of departments at site and the Centralised senior managers• Reviewed the current MI process operations across all the local sites progressed with standardising processes across local sites to provide consistencies in reporting and to provided streamlined data to the central teams to produce divisional MI Reports• Supporting local teams to automate processes and using databases to help collate and hold data• Designed and developed a suite to programs to extract, consolidate and integrate that source data and then apply updates to that data on a daily basis• Responsible for the delivery MI Reporting suite tool that can be access across all sites• Scoped and delivered the MI Reporting Suite tool with weekly progress updates with the key stakeholders.• Overseen the development of the people soft database, which held information about each of the telephone advisors information• Owned the process for delivery of new reports required by the business• Identified where and how to capture the data needed to implement a solution• Designed and developed the programs to capture the required data and calculate reward entitlements for each call centre agent• Reported on the impact of the scheme to allow HR to track spends against budget• Worked with the Head of Sales to forecast expected results for the reward schemes

As a member of the team responsible for overseeing the operations of 600 agents working in two call centres• Involved in the requirement gathering and specification of the process timer tool to stream line the call centres activities and to drive efficiencies• Development of the database and the front end application• Implemented a solution to capture and report on key performance and efficiency Metrics at agent, team and division level• Provided training on how to interpret findings in the MI Reports• Suggested recommendation based on initial key findings