• Developed and implemented digital marketing strategies for clients across multiple industries, leading to an average increase in website traffic by 35% and lead generation by 40%.• Conducted comprehensive market research and competitive analysis to identify opportunities and in-form strategic decisions.• Managed and optimized PPC campaigns (Google Ads, Bing Ads) resulting in a 25% reduction in cost-per-click (CPC) and a 30% increase in ROI.• Led SEO initiatives that improved organic search rankings, leading to a 50% increase in organic traffic.• Utilized data analytics tools (Google Analytics, SEMrush) to monitor campaign performance and provide actionable insights to clients.• Collaborated with cross-functional teams to create engaging content for social media, blogs, and email marketing campaigns.• Trained and mentored junior team members, improving overall team efficiency and productivity.

• Oversaw SEO initiatives and conversion funnels resulting in over 300k unique monthly impressions and generating $1.2Min monthly revenue.• Monitoring Keyword ranking, analyzing traffic, and creating dashboard reports, which incrementally improved the rank oftargeted keywords by 29%.• Optimizing current Paid campaigns on Amazon and continual improvement, managing the budget of $50k-$60k per month with ACOS under 25% (ROAS 4x) and TACOS Under 4%.• Established a data-driven culture with extensive data collection and A/B testing resulting in a 56% improvement in campaignperformance on average.• Developed strategic roadmaps in support of overall business growth and revenue targets by 35%.• Training Junior resources for Campaign Optimization and handling.• Directly contributed to 45% of revenue for the retail business from the Digital campaign planned and executed by ourteam.

• Manage all aspects of the E-commerce division and oversee the day-to-day operations.• Performed website audits and collaborated with the web design team to make it responsive and optimize the payment platform, resulting in 30% more sales.• Oversee & optimize Digital ad campaigns (Google AdWords, Instagram-Facebook- Email marketing)• Trained a team of e-commerce assistants to scout the web, respond to consumer inquiries, and collect customer complaints to be addressed within 24 hours.• Managed expenses and was responsible for following a strict budget.• Analyzed Company Shipping, negotiated new contracts, and reduced shipping expenses by 35%.

• Organizing resources to build high-quality reports, dashboards, and data visualization to provide the sales team with customized information and decision making on time.• Guiding the sales team with a road map on depth, width, shop share, market share, etc. business and data metrics to achieve targets and increased ROI.• Assist with various sales processes, tools, systems, and KPI metric creation.• Create customer orders in ERP system, monitor, and follow up with logistics for a smooth process.• Accuracy in Forecasting and maintained inventory resulted in smooth and increased sales by value and volume.• Design, publish and maintain the internal SharePoint site for the sales team.• Responsible for administrative sales functions: Invoicing; Coordinate the deliveries; Accounts receivable and payable; Maintain office and warehouse supplies.

• Implemented “Best by Test” strategy in order to gain the confidence of customers.• Handling customer complaints pleasantly and patiently address to ensure satisfaction.• Update, improve and create other reports and analyses• Gather data for metrics for senior management.• Responsible for branding & promotional activities.• Doing Architect & Applicators meet to get additional business.