- Develop and own the email and SMS communication strategy across multiple markets using Klaviyo and customer data on Shopify to increase sales for the core product - Philips Sleep Headphones- Collaborate with the Head of Marketing to implement a strategy that drives exceptional trading, growth, and improved retention & lifetime value of our customers- Continuously optimize email and SMS content, design, and delivery for maximum performance, embedding a “Test, Learn & Optimize” approach- Create short commercial email copy as well as create visual assets using Canva- Manage the strategy, logic, and build of customer segmentation and targeting to maximize conversion, retention, and average order value while minimizing unsubscribe rates

- Used Klaviyo and Shopify to manage and overview the execution and deployment of all brand campaigns including Wild Nutrition, Together Health, Huel, Keto8, Dirtea etc.- Align with marketing, brand and creative teams on messaging and creatives- Identify and implement new projects that will drive the overall CRM strategy further- Develop test and learn strategies through new features and/or content to ensure all programmes are optimised in terms of performance and results- Automation of key journeys across the customer lifecycle ensuring that the relevant metrics are in place to analyse performance against key KPI metrics- Delivery of tactical CRM programmes to support product and promotional calendar across all channelsKey achievements at Planet Organic:- Successfully created a fully comprehensive preference centre which allowed us to send out highly effective dynamic content campaigns- Increased campaign open rates by +19% (59%) and click rate by +3% (6%) by segmenting the database by recipient’s lifestyle and engagement behaviour- Set-up a high number of upsell, cross sell and replenishment automation flows which saw a high conversion rate of 41%- Decrease unsubscribed rate from 4% to 1%

- Support the Digital Manager in planning, creating, and deploying CRM campaigns to customers using the DotDigital platform- Managing the CRM campaign calendar and curating newsletter content by liaising with relevant teams- Analysis of current email marketing campaigns and making recommendations for improvement- Managing trigger and automation email campaigns throughout the customer lifecycle to maximise sales- Carrying out segmentation of the database and implementing email remarketing strategies- A/B Testing on various email campaigns to establish the most effective methods- Tracking and reporting on email campaigns in order to guide improvements- Ensuring all email campaigns comply with current email best practice in the industry- Sharing campaign results with relevant internal stakeholdersKey achievements at JML Direct:- Undertook an in-depth and fully comprehensive Email Marketing Audit to establish what our current benchmarks/ KPI are with email marketing- Created a Life-time Value Report of our current email marketing database using Power BI- Created a fully comprehensive automation programme where emails are sent based on customer’s engagement level and buying behaviour- Increased campaign open rates by +12% (40%) and click rate by +3% (5%) by segmenting the database by recipient’s buying and engagement behaviour- Created replenishment / upsell campaign that have a 60% open rate and 20% conversion rate

- Ensuring the successful implementation of all email marketing campaigns using the Silverpop/ IBM platform- Using member profile and online behavioural data to create the best and most engaging email campaigns- Reporting on all email activity, analysing the results and suggesting new and innovative ideas on how to improve upon the activities and metrics used- Providing assistance to the Digital Marketing team as and when required in relation to all current and future marketing campaigns, such as social media and mobile and video marketing- Analysing, structuring and visualising data from different sources, making it available and understandable within the company- Drawing customer insights from data and using that knowledge to design marketing campaignsKey achievements at The Royal Society of Medicine:- Increased online and campaign engagement rate by 20% in 2017, and then by a further 15% in 2018- Won MemCom 2017 award for Most Innovative Use of Data

- Create, test and implement targeted email marketing strategy using the Constant Contact platform- Set and measure email marketing KPIs- Develop innovative email marketing lifecycle/ trigger campaigns- Report and evaluate performance of email campaign – profitability, ROI, click/ open rate, dynamic testing etc- Responsible for leading research and delivering strategic insightKey achievements at Heathcote & Ivory:- Increased online company revenue by 50% in the first year (2014) and 95% in the second year (2015)- Won PURE BEAUTY 2015 award for Best Online Marketing Campaign

- Run all aspects of email marketing including the product selection, creation of the artwork (using Fireworks software), link management, testing of the campaign, tracking and monitoring its ROI performing manage large email database to ensure that customers and campaigns are best profiled and segmented- Analysis the performance of the email marketing campaigns and report my findings and suggestionsKey achievements at MySmartBuy.com:- Increased email marketing ROI by 95% compared to the previous year- Set-up a series of welcome campaigns and triggered messages including cart abandonment, browse abandonment and predict recommended emails- Defined and profiled large database to ensure targeted and segmented campaigns were being sent out- Organically increase email database by 500-550 newsletter sign-ups per month

- Create, Manage and continually optimise the creation and execution of e-mail campaigns- Compose monthly reports for clients focusing on what methods they can use to maximise their brand online- Monitoring trends in e-mail marketing and social media tools, whilst experimenting with new and alternate ways to leverage on-line activities- To drive forward the performance of email marketing in terms of conversions, increasing revenue and ROI, decreasing churn and maintaining low unsubscribe rates- Actively use reporting, analysis and insight to develop and optimize campaigns - Implement testing plans for content, subject lines and offers to improve the results and relevancy of campaigns- Integrate personalization and dynamic content to campaigns - To continually revise and optimize campaign management processes to drive business opportunity, automation and efficiency - Develop and maintain email marketing guidelines and best practice to publish and distribute to the business and local markets

- Marketing research and promotional planning, this also involves liaising b2b as well as b2c- Managing on-line and off-line campaigns- Manage and maintain product website via our in-house CMS- Ensure delivery of all campaign applications on time, to budget and to the highest standard- Creating & producing weekly e-mail newsletters using the dotmailer interface- Increase page ranking, traffic & engage visitors to increase sales- Use of Google webmaster tools, site explorer and word press- Use social media networks to increase traffic to site

- Managing customer accounts, data entry and organisation of these accounts- Answering a high volume of calls from across the U.K - Booking travel holidays using a booking and enquire module - Selling ancillaries (travel insurance, car parking, transfers etc) - Following up and courtesy calling on exciting and past clients - Ensuring a high level of customer service is kept at all time- Training presentation for new starters- Recruiting new potential starters, as well as doing phones screens and first round interviews

- Ensuring every customer is greeted, acknowledged and approached correctly- Having full knowledge of all products and services available and able to offer these to customers with confidence- Understanding and obtaining customer needs to ensure that the full product solution is purchased to suit - Explaining main policy statements - Treating all Colleagues and Customers in a polite, professional, friendly and respectful manner- Having a professional approach in answering incoming telephone calls and handling general customer enquiries- Building and transacting all types of sales/refunds and exchanges and the accurate completion of all 3rd party agreements e.g. Sky- Maintaining “Fit to Trade” standards and general housekeeping throughout the store- Knowing stock levels and availability including promotional offers and special purchases