Bhavin S Mehta Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai, Maharashtra, India

.Effective Deployment & tracking of Trade schemes – Primary & Secondary..Developing Trade Engagement programmes to get the trade partners focus on the overall company product portfolio..Distributor & Wholesale Loyalty / Engagement Programs thereby to align them with the company’s objective..Working out market specific Competitive action plans to improve market standings. .Working out New Product launch Plans (Distribution, Visibility etc). .Developing and Anchor in-shop merchandizing activities to strengthen outlet level salience..Competitor activities tracking & taking required actions. I.dentify suitable events / activities applicable for a brand to connect with its Target group in a relevant context and environment..Coordinate with the activation agency to ensure the activity / event is conducted in an impactful manner, as per the plan..Planning yearly targets for the sales team in coordination with NSM..Plan & make Yearly Trade Activation & POSM Calendar..Handling & Monitoring yearly Trade budgets & ensuring Trade Schemes, Activities are well within the budgets..Internal linkages, Coordination & closely working with Marketing Team, Distribution Team, Field Sales Team & Marketing Services

Mumbai Area, India

.Handling an annual revenue budget of 6 Cr & marketing budget for strategic initiatives.Create an annual marketing calendar, drilling down to quarterly & monthly plan.Responsible for making Annual Budget Planning presentations & gather relevant information across different departments to present the plan to the relevant stakeholders .Collaborate with category marketing teams across varied brands to execute retail promotions.Lead concept, the launch of strategic initiatives, brand activations, and events.Active role in crafting B2C promotions (creating combos, upselling & cross-selling initiatives), working closely with finance & audit.Influence the operations team & supporting them in generating direct & indirect revenues .Develop impactful promotional concepts and mechanisms for customers in collaboration with other teams..Provide relevant information to measure the performance and impact of all short and long-term promotional activities..Responsible to ensure ROI of various activations in the BTL activations space.Ideate and execute marketing activity, tie up with third-party brands, generating direct & indirect revenue for the company.Support operations with the ideation, timelyBTL activities.Handling agencies, PR, vendor negotiation & collateral managementMy Skills.Knowledge of retail, preferably in consumer markets and with promotional mechanisms relevant to different customer groups.Demonstrated experience in branding and communication activities.Work on Excel and Tableau for data Visualisation, creating dashboards for the top management.Digital marketing: Active role in strategic initiatives working very closely with in-house digital marketing team for content creation, social media posts, SMS campaigns.

Mumbai, Maharashtra

. Driving retail signboard cleaning service for retail sector. Managing P&L. Alliances with retail chains. Managing the customer churn rate. Vendor & agency management

Mumbai, India

.Worked upon three major key metrics (New footfall, Increase customer frequency, Increase bill size)..Yearly marketing program crafted to support above metrics and promoted through an offline and digital medium..Worked on the business plan projection for 3 years for the retail segment, liasoning with key stakeholders

.Managing regional function with a team size of seven members..Actively involved in ABP, laying down strategic initiatives contributing to the top-lines like (Same-store growth, Driving new footfall, Increase ticket size & Repeat purchase)..Innovated high engaging marketing promotions, (Generating revenue & engaging cafe customers). .Actively involved in Photoshoot, TVC production and Social media campaigns..Managed end to end Summer beverage campaign (Liasoning with corporate office, conducting focused group discussion through agency, Product photoshoot, Proof checking with all the stakeholders, Placing the communication in cafes)..Executed outdoor campaigns (Site recee, Inviting quotation, Negotiation, Closure & reporting the implementation of the campaign to the corporate office).

Mumbai, Maharashtra, India

.Defined the overall brand activation strategy and positioning; ensured all communication and marketing activities are aligned to that..Liaison between brands and in-house activation team to create multiple brand activation ideas and present to the clients..Led key business initiatives and strategies to meet changing brand managers expectations. Thereby resulting in a high level of brand managers satisfaction an increase in sales volume & added bottom line..Monitored and ensured corporate brand integrity across all product segments, platforms, and communication channels.

.Conceptualizing / Planning and implementing marketing ideas (Revenue Generating Ideas) to keep trade involved with the brand and drive incremental sales..Identify new opportunities in the market, creating a new revenue stream..Measuring the efficacy of one market idea & replicate in other markets..Handling 4 members team scattered across four deem states(MP+CG (Madhya Pradesh +Chhattisgarh / Rajasthan / CPH (Chandigarh + Punjab + Haryana) / Gujarat)..Oversee the day to day function of team members & co-ordinating with ad agencies /if required.

Mumbai, Maharashtra, India

.Keep track of the network of customers across Mumbai..Servicing corporates embedding the concept of barter in the marketing plan.About how barter can supplement their existing business..Identifying the customer’s inventories & providing valuable inputs, about how to offset the inventory..Proposing Print and Outdoor campaigns across India within the network of barters.