A boutique, one stop creative studio for ideation, concept development, RFP’s, audience journeys, creative & experience strategy and creative consultancy across immersive and experiential events and experiences and content. Offering agencies and brands additional creative thinking and collaboration across globally.

FIRST were going through a transition to be more creatively focused, I joined the agency as a Senior Creative Strategist and was promoted to Creative Lead in the newly formed Global Creative Studio (GCS) within 6 months to push the agency forward creatively both internally and externally. As part of the GCS leadership team, education on creative processes and approaches to pitches and briefs had been paramount as was close collaboration across all business lanes across the 3 main agency hubs, challenging conventional thinking and restructuring to align with a more creative based offering.

An independent based Experience & Creative Strategist, Brand Experience Designer and Creative Consultant, crafting insight driven narratives to be applied and executed across a range of mediums and platforms for live and digital engagement and exposure. Highlights - Creative Strategy, Copy, Strategic Partnerships & Live Experience - BMW Lead the Change Seminars - Filament Live, 2021- Creative Strategy & Live Experience – BMW THE new 5 Series Launch HK & L’Oreal Travel & Retail China, Filament Live, 2021- Creative Strategy, Art Direction & Copy, Natixis Corporate Teaser Video – Natixis Hong Kong, Camden Hong Kong, 2021- Creative Strategy, Copy, Contineo Social Marketing - Contineo Hong Kong, Camden Hong Kong - Communications, Brand Strategy & Donor Experience, The Children’s Medical Foundation, 2020-2021- Brand Development, Communications Strategy, Experience Strategy, The Speech Coach, 2018-2021- Brand Development, Social Media Consultant, Content, Experience Strategy, CGY London, 2016-2020- Opening & Launch Strategy, PR & Communications Strategy, Coffee Central, HK 2018 - Content Manager, Internal and External Corporate Communications, Manulife, 2017 - Script writer, Development, Voice Over Trainer, Content, Level Kids, Dubai 2017- Brand Consultant, Trainer, Workshop Leader, Perfume Master, L’Oreal YSL Perfumes, Tokyo, 2017

Led the experience and creative strategy side for this award-winning live experience agency whilst doubling up as the agency’s copy-based Creative Director, crafting the audience experience by translating ideas into brilliant and compelling storytelling for B2B and B2C projects and touchpoints for the luxury, corporate and lifestyle sectors. This multi-layered, multi-faceted hybrid role resulted in the growth of the team, the agency and overall creative output. Highlights - Hongkong Land Tenants’ Party 2018 & 2019 - Tommy Hilfiger Thanksgiving Dinner 2019 - TUMI DNA Loft Hong Kong - adidas Brand Day 2018 Clients include AIA, adidas, Tommy Hilfiger, Hongkong Land, HSBC Jade, TUMI, Cartier, Dassault Systems, Devialet, The Peninsula, Nan Fung Group, Dairy Farm Group, Chloe, Laboratoires Expanscience and CIB Hong Kong

A multi-layered role managing a team of 5 with a focus on delivering insight driven strategy internally and externally, online and offline engagement across experiential, social and digital campaigns, content creation and growth of the business as a whole. Highlights - Increased agency’s social traffic and audience by 50% in the first 3 months 
- Revamped & reignited the agency’s content marketing strategy and direction for content resulting in 10 leads for potential business and 3 projects due to commence in Q2 2018 since September 2017 
- Directed and oversaw the publishing of 3 industry reports on Beauty Brands and Hotel Industries in Hong Kong resulting in several potential projects leads 
- Produced & executed social content & experiential touch points for House of GHD Campaign, Hong Kong, November 2017- Developed experiential & social engagement strategy for The Economist’s global Ocean’s campaign, executing in Q3 2018 -2019 
Clients included Japan Airlines, GHD, The Economist

A multi-faceted role that focused on developing engaging and compelling experiences, events and campaigns from ideation/conception through to execution. This dynamic position required close collaboration, challenging conventional thinking and concentrated largely on forging and blending analogue based experiences with digital components. A theatrical approach and sensibility were required to tie various elements of the clients brief together for an unforgettable experience or campaign.Highlights - Cartier Royal Hong Kong Chapter 2015 – Creative concept, immersive theatrical elements & experiential touch points - Heineken Shape Your City Campaign – Award Winning creative concept & guest journey - Chanel Annual Dinner 2015 – conceived & devised “Secret Agent” creative concept & communications strategy- Hongkong Tenant’s Party 125th Anniversary – Creative Concept, Set Design Ideation, experiential touch points- AXA Apex Club – developed strategy & copy across all Apex Club collaterals for each annual campaign - Developed experiential & social engagement strategy for Audi Hong Kong to increase sales and customer engagement - Revamped & reignited the agency’s marketing strategy and contentAwards: 2015 - Agency of the Year Event Marketing Agency of the Year - Bronze // 2016 - Stevie Awards Innovation in Consumer Events Boutique Boulevard Campaign 2015 - Silver Stevie Award // 2017- Stevie Awards Innovation in Consumer Events - Advertising, Marketing, and Public Relations HEINEKEN "Shape Your City" Campaign Gold Stevie Award Clients include Cartier, Chanel, Hongkong Land, Heineken, UBS, French Chamber Hong Kong, CLSA, AXA, PwC, A.S. Watsons, adidas, Cathay Pacific, Haitong International, Prudential, Chow Tai Fook, Marina Bay Sands, UOB and Fidelity

With a strong background in theatre, speech and drama, I develop a curriculum and use these techniques to teach and deliver effective educational and personal development programs for children and adults. Areas included :Executive & Corporate Training (Including Corporate Role-Play)English Drama Education Facilitator & ConsultantOne-on-One Public Speaking Coach Director & Producer Children & Adult TheatreTheatre Facilitator (including at risk groups, cross cultural programs)

Covering the following areas:Theatre and Video ProductionIdeationCreative Engagement Experiential Creative StrategyConcept DevelopmentCreative Copy Writer Content Development and Creative Strategy for Fashion (menswear, mens skincare, lingerie & boutique brands),Photographers, Designers, Interior Designers, Creative Education, Media, Advertising and Public Relations Social Media Strategy & ApplicationEvent Curation