Group Retail Activation Manager
Current● Successfully led a team comprising one Retail Activation Executive and two Retail Activation Managers, implementing effective retail activation strategies.● Promoted three times within five years, demonstrating exceptional performance and commitment to company growth.● Core contributor to the team that launched India operations for Dyson, managing merchandising rollout for over 1 million stores and partner onboarding for Amazon.● Implemented retail strategies for key fixture rollouts and maintenance programs across 400+ stores in India, culminating in project completion with Dyson in 2023.● Achieved 15% revenue growth in FY 22-23 and FY 23-24 through strategic client management and retention initiatives.● Executed marketing strategies for brand promotions and activations, ensuring high ROI and maintaining a healthy bottom line.● Spearheaded the development and implementation of annual business plans and budgets, analyzing financial and operational data to identify opportunities for improvement and cost optimization.● Coordinated multiple stakeholders from conceptualization to production and implementation, ensuring seamless project execution and stakeholder satisfaction.● Negotiated and expanded the partner network for pan-India activation of ATL and BTL plans with empaneled partners.● Ensured quality execution of services, managing timely delivery and quality checks for both soft and hard POSMs at vendor points and on-site locations.● Managed branding and deployment for indoor and outdoor campaigns across India, delivering comprehensive marketing solutions with 100% compliance for prestigious clients such as Dyson, PepsiCo, Hewlett-Packard, Reckitt, Mars International, Philips, William Grant, Amazon, CRED, and Titan.➤ Specialties: Retail Activation, Below-the-Line (BTL) Activation, Visual Merchandising, Vendor/Agency Management, Trade Marketing, Strategic Distribution Planning, Event Management, Product Promotion, Team Management, ROI Optimization