Bhavya Shah Email & Phone Number

Paris, Île-De-France, France

Hystra is a strategy consulting firm which aims to support and transform businesses which focus on scaling social and environmental innovations (sustainably). During the last few months, I have worked on projects in the health and nutrition sector: specifically, exploring1. Best practices while engaging the private sector in LSFF (Large Scale Food Fortification; One of the most cost-effective ways to reduce malnutrition)2. Synergies between family planning and menstrual health: Integrated models which currently exist and their success and limitations (https://www.hystra.com/our-insights/mh-fp)

Gurgaon, India

Managed the beverage brands of Mirinda and 7up for India. Co-created and launched Mirinda’s consumer cashback campaign (on label) and 7up’s thematic campaign supported by TVC, digital and print ads across South and East India, and in- store display elements. Collaborated with the R&D team for new product development and consumer research.

Kolkata

Managed the Revenue growth initiatives and Trade marketing for the East India Foods business unit ( Lays, Kurkure, Uncle chips, Quaker). Supported the sales team by designing and implementing trade interventions such as Retailer / Wholesaler schemes, festive inputs and long term loyalty programs, along with measuring their effectiveness.

Hyderabad And Delhi- Ncr- Punjab

Area sales manager for the general trade business in Hyderabad city, for the premium Juices division (Tropicana), and consequently was the Key Accounts Manager for the organized trade business in the juices division for Delhi, NCR and Punjab ( Modern trade, cash & carry and institutional channel)

Bangalore & Chennai

Master Of Business Administration - Mba, Marketing Strategy

Activities and Societies: Ambassador of the "Women in Leadership" club and member of the TEC ( The Executive Committee, an aspirational.

Post Graduate Diploma In Management

Activities and Societies: Member of Alumni Committee

Bachelor Of Business Management (Bbm)

Activities and Societies: Sports secretary, part of the student council

Science With Economics

Activities and Societies: Student Council member ( junior sports captain and vice sports captain )for 2 consecutive years

Education record