In May 2021 Coca-Cola Amatil became part of Coca-Cola Europacific Partners (CCEP)

Responsible for strategically driving the Independents channel across the FBS, RTD, Beer and cider categories. Developing Independent channel strategy across spirits, RTD, beer & Cider. - Build a support plan on best in class execution, field sales team priorities & measurable/easy to understand objectivesDevelop Go-to-Market strategy on NPDs.Developing marketing below the line (BTL) plans for Independents channel with marketing team across spirits, RTDs, Beer and CiderSupport the state teams and be responsible for the development of business building programs, assisting with trading terms analysis and proposals, marketing initiatives and NPD. Development of Multi Site Operators (MSO) and State Banner execution and rewards programsManagement of National liquorstax account including trading terms, promotional calendars, core ranging, visibility, NPD, pricing and share of space.

Commercial Business partner to the Independents Sales team for Spirits & RTD.Ownership and management of the performance reporting & planning processes.(This includes everything from month-end commentary, trading updates, reporting & insights to budgeting & forecasting.)P&L and balance sheet management. (Claims vs Accruals, Brand Partner Funding)Partnering with marketing and state and national Sales teams to:Help manage customer as well as key brand partner relationshipsDeliver commercial analysis, insights and decision support to enhance customer value proposition and promotional activities.Collaborating across the A&C commercial team to help deliver division wide initiatives and projects.Management, coaching and development of Senior Analyst – On Premise.