Guide customers/prospects on how to make them more competitive by implementing andexpanding their sophistication in using OMC (Oracle Marketing Cloud) products such Eloqua, Responsys, Maxymiser and Infinity.Support customers to do Hyper-personalization, AI and data driven marketing, advancedsegmentation, account based marketing, real-time retargeting and cross-channel orchestrationMonitor and analyze the feature usage of top customers and draw valuable insights that couldbe used as best practices and benchmarks for other customers.Conduct Maturity workshop with customer to suggest where they stand currently and how theycan move up in the digital marketing maturity ladder

Leverage advertising technologies such as Google AdWords, Programmatic Display and socialmedia channels - Facebook, LinkedIn, Twitter and ensure business ROI through these platformsand channelsManage campaigns on AMS (Amazon Marketing Services) to ensure maximum revenuegeneration for higher education and test preparation books.Manage and online marketing lead generation efforts, including search engine marketing,content marketing, social media marketing (webinars, free trials, direct marketing) withMarketo programsManage the website (Magento) and management for all business verticals. Handle Googleanalytics and reporting of key metrics