Bhavya Geethika Email and Phone Number
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Tech Stack Expertise:• Programming & Data Analysis: Python, Rust, SQL, R, SPSS• Data Visualization & BI Tools: Tableau, Power BI, Kibana, Looker, Datapine• Databases & Infrastructure: MySQL, Redis, MongoDB, Hive, Google BigQuery, Vertex AI, ElasticSearch• AI & Machine Learning Frameworks: PyTorch, TensorFlow• Advanced ML Techniques: Reinforcement Learning, Transformer Architectures (e.g., Sequence-to-Sequence, Autoregressive), LLMs, LangChain, Retrieval-Augmented Generation (RAG), Generative AI, • NLP/Understanding/Generative AI methods• Experimental Design & Causal Inference: A/B Testing, Causal Models• Professional Background: As an innovative leader in data science, I bring over a decade of experience driving cutting-edge AI and machine learning initiatives across multiple sectors, including Marketing, Travel, and Healthcare. I specialize in building and leading high-performance data science teams to create scalable machine learning solutions that significantly enhance sales channels and drive business growth. In my recent role at XPO, I led key initiatives focused on cost allocation and attribution modeling within the company's expansive Less-than-Truckload (LTL) network across the United States. This work was instrumental in optimizing shipment logistics through our distributed service center network. Additionally, I spearheaded the development of state-of-the-art, context-aware NLP models. These multilingual models are designed for real-time email classification, enabling faster customer resolution and automating customer service pathways through a transformative conversational AI framework. My contributions in predictive modeling and advanced NLP techniques have played a critical role in driving cost efficiencies and elevating overall customer satisfaction.Prior to XPO, I served as a research scientist at Meta, where I led pivotal marketing science research aimed at empowering small and medium-sized business (SMB) advertisers across Meta’s platform ecosystem. By leveraging advanced experiment design, incrementality testing, and performance marketing strategies—alongside personalized recommendation engines and sophisticated customer segmentation—I contributed to elevating Meta’s capabilities in data science, machine learning, decision science, causal inference, and operations research. My goal has consistently been to solve complex business challenges and translate intricate data into actionable insights, enabling SMBs to thrive in an increasingly digital marketplace.
Attadale Partners
View- Website:
- attadalepartners.com
- Employees:
- 11
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Principal Applied Ai Engineer, Applied Ai InnovationAttadale PartnersSan Francisco, Ca, Us -
Principal Applied Ai EngineerAttadale Partners May 2024 - PresentSchaumburg, Illinois, Us -
Senior Data Scientist, Data Science & Data Engineering TeamXpo Nov 2022 - Jun 2023Greenwich, Ct, Us- 1. Costs Allocation and Attribution modeling throughout a shipment journey in the distributed network across the Less-than-truckload USA network of Service Centers. Using Predictive models & dashboards to identify cost drivers and cost savings. - 2. NLP/U Classification models that are context based and multi-lingual and perform classification of emails in real time for fastest customer resolution and automated customer resolution pathwaysBackground:1. Strategic Leadership from conception to deployment: Managed an 8-member team of data engineers and data scientists, steering the agile development of an executive-level cost savings and attribution intelligence platform. Championed the innovation of analytical tools, driving breakthroughs in container shipping configurations and optimizing storage and network processes, delivering region-specific operational enhancements impacting revenue.2. Designed Innovative AI-powered LLM based Q&A Solution: Architected and executed a cutting-edge AI-powered Relevance Generative Q&A system, leveraging Lang Chain, Chroma vector databases, and OpenAI's large language models. This initiative transformed customer support interactions, seamlessly integrating audio calls and text transcript analysis, which significantly bolstered the efficiency of inquiry resolution and empowered business intelligence teams with profound insights.3. Predictive Analytics for Cost Optimization: Pioneered the predictive analytics strategy in Less-than-truckload domain, integrating advanced statistical methods, machine learning, and AI techniques, including Genetic Algorithms and Reinforcement Learning from Human Feedback (RLHF). This strategic direction was pivotal in developing forecasting models that predicted over 20% in cost savings, meticulously tailored to specific logistics lanes and regions. -
Research Scientist, Meta Marketing Science Small Business GroupMeta Oct 2019 - Jun 2022Menlo Park, Ca, UsDesigned & scaled marketing science research insights to serve small business advertisers on Meta across the global regions to grow & succeed on the vibrant Meta Family of apps - push the frontiers of Small businesses bright future in Metaverse - AR/VR evolving tech.*Experiment Design, Incrementality Testing at Scale, Performance Marketing, Personalized Recommendation Systems, Customer Segmentation. *Python, R, SQL-1. Revolutionary AdTech Leadership: Spearheaded comprehensive advertising effectiveness and AdTech research initiatives, anchoring the development of an avant-garde, omni-channel content personalization recommender system. Leveraged Graph Neural Networks (GNNs & GRAPHSAGE algorithm) to augment brand awareness and media mix modeling across multi-surface ad products, resulting in a substantial lift in revenue and enhanced ROAS/ROI for over 1.1 million active small & medium brand advertisers on Meta’s platforms.-2. Set & Executed Go-to-Market (GTM) Solutions Engineering Strategy: Architect of a groundbreaking algorithmic suite, ingeniously integrating Natural Language Processing, advanced machine learning techniques, causal inference methods, conducting customer surveys with small businesses followed by decision science techniques. This suite empowered small businesses with tailored content recommendations across multiple customer engagement points, fueling long-term revenue acceleration and mitigating churn through strategic engagement during critical purchase journey phases.-3. Advanced Analytics for Customer insights: Orchestrated the design and automation of intricate quarterly analytical reports, providing a nuanced assessment of account performances and advertisers' proficiency with emerging platform features. This intelligence continuously informed the evolving strategic definition of audience segmentation, product positioning, and the GTM strategy for novel features, driving robust product adoption and user engagement. -
Senior Software Research EngineerExpedia Group Jul 2019 - Oct 2019Seattle, Wa, Us1. Advanced Data Integration Techniques: Orchestrated the development and implementation of probabilistic record linkage systems, enhancing Expedia's user search experience through sophisticated purchase-intent based classification models.2. Keyword Affinity Modeling: Engineered a robust affinity model utilizing user keyword data, elevating search result relevance and ranking through the application of affinity tags by generating new affinity tags from text analytics.3. Big Data Optimization: Pioneered the utilization of Apache Spark to construct and optimize record linkage algorithms, significantly improving the standardization and efficiency of recommendation delivery across petabyte-scale datasets. -
Data Scientist, FinanceGrubhub Mar 2019 - Jul 2019Chicago, Illinois, Us1. Advanced Predictive Analytics: Architected and deployed a sophisticated predictive analytics model utilizing time series analysis, machine learning algorithms, and environmental data to accurately forecast order volumes up to 72 hours in advance.2. Weather Impact Analysis on Logistics: Implemented a weather predictive forecast impact assessment model within the order delivery infrastructure for Chicago & New York regions, applying statistical analysis to optimize Estimated Time of Arrival (ETA) predictions and improve route efficiency to save costs and parallel manage deliveries & driver availability during extreme weather. Predicted order fulfillment promises and delivery ETA, ensuring accurate and timely delivery to customers.3. Logistics and Scheduling Algorithm Optimization: Designed and enhanced algorithmic solutions for vehicle routing, restaurant menu choice profitability analytics, and driver scheduling systems, employing combinatorial optimization and predictive analytics to streamline Grubhub’s delivery network. -
Research Scientist, Research ScienceGrubhub Aug 2017 - Mar 2019Chicago, Illinois, UsWorked in the Research & data science consulting arm to drive strategic business decisions for product, software engineering & decision science teams for the restaurants, drivers and diner initiatives at GrubHub. Fell inwith local Chicago restaurants in the process. Specialties:- Programming: Python, R, Presto, SQL -Other tools from previous experience: I developed familiarity with Adobe Test & Target, Site Catalyst, market research, Survey design & response analysis using statistical methods, Web analytics, Amazon AWS components like EC2 & S3 -
Data Analytics ConsultantAarete Dec 2016 - Jul 2017Chicago, Il, UsSkills : R, Python, SQL, Tableau• Experience working on data science methods to determine healthcare cost savings opportunities and , understanding of patients & quality of life survey data and coordination of benefits (COB) process with the help of several business stakeholders & consultants.• Predictive modeling of Hospital Length of stay• Market basket analysis for a grocery retail small business • Mini project in understanding Chicago Crime analysis using R shiny apps -
Contributing Editor, Data Science At KdnuggetsKdnuggets May 2015 - Sep 2016San Juan, Us• I wrote on internet trends in the field of Data science for KDnuggets™, the leading hub on Data Science, Big Data, Data Mining and Business Analytics.http://www.kdnuggets.com/author/geethika• Data Journalism, identifying trends & insights, Presenting Visualizations (using R, Python, IBM Watson Analytics for social media, Tableau).Some of my articles: -
Graduate Researcher, Machine Learning Methods In MarketingUic Sep 2014 - Dec 2015Chicago, Il, Us• Visit my profile: Marketing & Program Researcher: http://www.emergencymanagement.uic.edu/researchers/• Developed the official website, creative photos, and strategy thoughts for marketing research efforts for UIC Clery project & UIC Emergency Management program from conception to completion.• Built a University Emergency Management application using sharepoint integration with ArcGIS mapping.• Qualtrics to develop UIC crime/incidence reporting -
Graduate Researcher, Smbs Business Planning InstructorUic Sep 2014 - Aug 2015Chicago, Il, Us -
Data Science InternDeloitte Jun 2015 - Jul 2015Worldwide, OoBusiness area : Business Solutions Group (BSG)• Performed exploratory data analysis on 7 risk products to identify trend in the data and presented data visualization summary of insights & recommendations for business action plan to the leadership team. This has helped the team identify the top areas for improvement. Also helped automate tasks using VBmacro to help testing teams. -
Software EngineerFord Motor Company Dec 2013 - Jul 2014Dearborn, Michigan, Us*****FORD Technology Services India known as FTSI ( Fit-s-ë) • Vehicle Finance System: Handled importing of high volumes of unstructured data, performed transformations & data modeling.• Processed high priority tickets, reported issues (Jira Agile and Confluence), improved user experience & managed accounts payables/receivables and performed functionality testing. -
Software EngineerCognizant Dec 2011 - Nov 2013Teaneck, New Jersey, UsGained Basic familiarity in Software testing space & Website Optimization • Web Analytics: Built campaigns, offers & experiences using Omniture Adobe Test & Target. • Developed familiarity in agile methodologies and tools like HP ALM, testing frameworks.
Bhavya Geethika Skills
Bhavya Geethika Education Details
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University Of Illinois ChicagoManagement Information Systems And Services -
Vellore Institute Of TechnologyElectrical And Electronics Engineering
Frequently Asked Questions about Bhavya Geethika
What company does Bhavya Geethika work for?
Bhavya Geethika works for Attadale Partners
What is Bhavya Geethika's role at the current company?
Bhavya Geethika's current role is Principal Applied AI Engineer, Applied AI Innovation.
What is Bhavya Geethika's email address?
Bhavya Geethika's email address is bg****@****ook.com
What is Bhavya Geethika's direct phone number?
Bhavya Geethika's direct phone number is +131258*****
What schools did Bhavya Geethika attend?
Bhavya Geethika attended University Of Illinois Chicago, Vellore Institute Of Technology.
What are some of Bhavya Geethika's interests?
Bhavya Geethika has interest in Animal Welfare, Environment, Children, Science And Technology.
What skills is Bhavya Geethika known for?
Bhavya Geethika has skills like Data Analysis, Management, Microsoft Office, Sql, Analytics, C, Microsoft Excel, Html, C++, Leadership, Javascript, Data Mining.
Who are Bhavya Geethika's colleagues?
Bhavya Geethika's colleagues are Anton Antonov, Nathan Keyes, Geoffrey Colgan, Furkan Haney, Brianna Spellerberg, Jordan Colgan.
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