Bhavya Geethika

Bhavya Geethika Email and Phone Number

Principal Applied AI Engineer, Applied AI Innovation @ Attadale Partners
San Francisco, CA, US
Bhavya Geethika's Location
San Francisco, California, United States, United States
Bhavya Geethika's Contact Details

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About Bhavya Geethika

Tech Stack Expertise:• Programming & Data Analysis: Python, Rust, SQL, R, SPSS• Data Visualization & BI Tools: Tableau, Power BI, Kibana, Looker, Datapine• Databases & Infrastructure: MySQL, Redis, MongoDB, Hive, Google BigQuery, Vertex AI, ElasticSearch• AI & Machine Learning Frameworks: PyTorch, TensorFlow• Advanced ML Techniques: Reinforcement Learning, Transformer Architectures (e.g., Sequence-to-Sequence, Autoregressive), LLMs, LangChain, Retrieval-Augmented Generation (RAG), Generative AI, • NLP/Understanding/Generative AI methods• Experimental Design & Causal Inference: A/B Testing, Causal Models• Professional Background: As an innovative leader in data science, I bring over a decade of experience driving cutting-edge AI and machine learning initiatives across multiple sectors, including Marketing, Travel, and Healthcare. I specialize in building and leading high-performance data science teams to create scalable machine learning solutions that significantly enhance sales channels and drive business growth. In my recent role at XPO, I led key initiatives focused on cost allocation and attribution modeling within the company's expansive Less-than-Truckload (LTL) network across the United States. This work was instrumental in optimizing shipment logistics through our distributed service center network. Additionally, I spearheaded the development of state-of-the-art, context-aware NLP models. These multilingual models are designed for real-time email classification, enabling faster customer resolution and automating customer service pathways through a transformative conversational AI framework. My contributions in predictive modeling and advanced NLP techniques have played a critical role in driving cost efficiencies and elevating overall customer satisfaction.Prior to XPO, I served as a research scientist at Meta, where I led pivotal marketing science research aimed at empowering small and medium-sized business (SMB) advertisers across Meta’s platform ecosystem. By leveraging advanced experiment design, incrementality testing, and performance marketing strategies—alongside personalized recommendation engines and sophisticated customer segmentation—I contributed to elevating Meta’s capabilities in data science, machine learning, decision science, causal inference, and operations research. My goal has consistently been to solve complex business challenges and translate intricate data into actionable insights, enabling SMBs to thrive in an increasingly digital marketplace.

Bhavya Geethika's Current Company Details
Attadale Partners

Attadale Partners

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Principal Applied AI Engineer, Applied AI Innovation
San Francisco, CA, US
Employees:
11
Bhavya Geethika Work Experience Details
  • Attadale Partners
    Principal Applied Ai Engineer, Applied Ai Innovation
    Attadale Partners
    San Francisco, Ca, Us
  • Attadale Partners
    Principal Applied Ai Engineer
    Attadale Partners May 2024 - Present
    Schaumburg, Illinois, Us
  • Xpo
    Senior Data Scientist, Data Science & Data Engineering Team
    Xpo Nov 2022 - Jun 2023
    Greenwich, Ct, Us
    - 1. Costs Allocation and Attribution modeling throughout a shipment journey in the distributed network across the Less-than-truckload USA network of Service Centers. Using Predictive models & dashboards to identify cost drivers and cost savings. - 2. NLP/U Classification models that are context based and multi-lingual and perform classification of emails in real time for fastest customer resolution and automated customer resolution pathwaysBackground:1. Strategic Leadership from conception to deployment: Managed an 8-member team of data engineers and data scientists, steering the agile development of an executive-level cost savings and attribution intelligence platform. Championed the innovation of analytical tools, driving breakthroughs in container shipping configurations and optimizing storage and network processes, delivering region-specific operational enhancements impacting revenue.2. Designed Innovative AI-powered LLM based Q&A Solution: Architected and executed a cutting-edge AI-powered Relevance Generative Q&A system, leveraging Lang Chain, Chroma vector databases, and OpenAI's large language models. This initiative transformed customer support interactions, seamlessly integrating audio calls and text transcript analysis, which significantly bolstered the efficiency of inquiry resolution and empowered business intelligence teams with profound insights.3. Predictive Analytics for Cost Optimization: Pioneered the predictive analytics strategy in Less-than-truckload domain, integrating advanced statistical methods, machine learning, and AI techniques, including Genetic Algorithms and Reinforcement Learning from Human Feedback (RLHF). This strategic direction was pivotal in developing forecasting models that predicted over 20% in cost savings, meticulously tailored to specific logistics lanes and regions.
  • Meta
    Research Scientist, Meta Marketing Science Small Business Group
    Meta Oct 2019 - Jun 2022
    Menlo Park, Ca, Us
    Designed & scaled marketing science research insights to serve small business advertisers on Meta across the global regions to grow & succeed on the vibrant Meta Family of apps - push the frontiers of Small businesses bright future in Metaverse - AR/VR evolving tech.*Experiment Design, Incrementality Testing at Scale, Performance Marketing, Personalized Recommendation Systems, Customer Segmentation. *Python, R, SQL-1. Revolutionary AdTech Leadership: Spearheaded comprehensive advertising effectiveness and AdTech research initiatives, anchoring the development of an avant-garde, omni-channel content personalization recommender system. Leveraged Graph Neural Networks (GNNs & GRAPHSAGE algorithm) to augment brand awareness and media mix modeling across multi-surface ad products, resulting in a substantial lift in revenue and enhanced ROAS/ROI for over 1.1 million active small & medium brand advertisers on Meta’s platforms.-2. Set & Executed Go-to-Market (GTM) Solutions Engineering Strategy: Architect of a groundbreaking algorithmic suite, ingeniously integrating Natural Language Processing, advanced machine learning techniques, causal inference methods, conducting customer surveys with small businesses followed by decision science techniques. This suite empowered small businesses with tailored content recommendations across multiple customer engagement points, fueling long-term revenue acceleration and mitigating churn through strategic engagement during critical purchase journey phases.-3. Advanced Analytics for Customer insights: Orchestrated the design and automation of intricate quarterly analytical reports, providing a nuanced assessment of account performances and advertisers' proficiency with emerging platform features. This intelligence continuously informed the evolving strategic definition of audience segmentation, product positioning, and the GTM strategy for novel features, driving robust product adoption and user engagement.
  • Expedia Group
    Senior Software Research Engineer
    Expedia Group Jul 2019 - Oct 2019
    Seattle, Wa, Us
    1. Advanced Data Integration Techniques: Orchestrated the development and implementation of probabilistic record linkage systems, enhancing Expedia's user search experience through sophisticated purchase-intent based classification models.2. Keyword Affinity Modeling: Engineered a robust affinity model utilizing user keyword data, elevating search result relevance and ranking through the application of affinity tags by generating new affinity tags from text analytics.3. Big Data Optimization: Pioneered the utilization of Apache Spark to construct and optimize record linkage algorithms, significantly improving the standardization and efficiency of recommendation delivery across petabyte-scale datasets.
  • Grubhub
    Data Scientist, Finance
    Grubhub Mar 2019 - Jul 2019
    Chicago, Illinois, Us
    1. Advanced Predictive Analytics: Architected and deployed a sophisticated predictive analytics model utilizing time series analysis, machine learning algorithms, and environmental data to accurately forecast order volumes up to 72 hours in advance.2. Weather Impact Analysis on Logistics: Implemented a weather predictive forecast impact assessment model within the order delivery infrastructure for Chicago & New York regions, applying statistical analysis to optimize Estimated Time of Arrival (ETA) predictions and improve route efficiency to save costs and parallel manage deliveries & driver availability during extreme weather. Predicted order fulfillment promises and delivery ETA, ensuring accurate and timely delivery to customers.3. Logistics and Scheduling Algorithm Optimization: Designed and enhanced algorithmic solutions for vehicle routing, restaurant menu choice profitability analytics, and driver scheduling systems, employing combinatorial optimization and predictive analytics to streamline Grubhub’s delivery network.
  • Grubhub
    Research Scientist, Research Science
    Grubhub Aug 2017 - Mar 2019
    Chicago, Illinois, Us
    Worked in the Research & data science consulting arm to drive strategic business decisions for product, software engineering & decision science teams for the restaurants, drivers and diner initiatives at GrubHub. Fell in with local Chicago restaurants in the process. Specialties:- Programming: Python, R, Presto, SQL -Other tools from previous experience: I developed familiarity with Adobe Test & Target, Site Catalyst, market research, Survey design & response analysis using statistical methods, Web analytics, Amazon AWS components like EC2 & S3
  • Aarete
    Data Analytics Consultant
    Aarete Dec 2016 - Jul 2017
    Chicago, Il, Us
    Skills : R, Python, SQL, Tableau• Experience working on data science methods to determine healthcare cost savings opportunities and , understanding of patients & quality of life survey data and coordination of benefits (COB) process with the help of several business stakeholders & consultants.• Predictive modeling of Hospital Length of stay• Market basket analysis for a grocery retail small business • Mini project in understanding Chicago Crime analysis using R shiny apps
  • Kdnuggets
    Contributing Editor, Data Science At Kdnuggets
    Kdnuggets May 2015 - Sep 2016
    San Juan, Us
    • I wrote on internet trends in the field of Data science for KDnuggets™, the leading hub on Data Science, Big Data, Data Mining and Business Analytics.http://www.kdnuggets.com/author/geethika• Data Journalism, identifying trends & insights, Presenting Visualizations (using R, Python, IBM Watson Analytics for social media, Tableau).Some of my articles:
  • Uic
    Graduate Researcher, Machine Learning Methods In Marketing
    Uic Sep 2014 - Dec 2015
    Chicago, Il, Us
    • Visit my profile: Marketing & Program Researcher: http://www.emergencymanagement.uic.edu/researchers/• Developed the official website, creative photos, and strategy thoughts for marketing research efforts for UIC Clery project & UIC Emergency Management program from conception to completion.• Built a University Emergency Management application using sharepoint integration with ArcGIS mapping.• Qualtrics to develop UIC crime/incidence reporting
  • Uic
    Graduate Researcher, Smbs Business Planning Instructor
    Uic Sep 2014 - Aug 2015
    Chicago, Il, Us
  • Deloitte
    Data Science Intern
    Deloitte Jun 2015 - Jul 2015
    Worldwide, Oo
    Business area : Business Solutions Group (BSG)• Performed exploratory data analysis on 7 risk products to identify trend in the data and presented data visualization summary of insights & recommendations for business action plan to the leadership team. This has helped the team identify the top areas for improvement. Also helped automate tasks using VBmacro to help testing teams.
  • Ford Motor Company
    Software Engineer
    Ford Motor Company Dec 2013 - Jul 2014
    Dearborn, Michigan, Us
    *****FORD Technology Services India known as FTSI ( Fit-s-ë) • Vehicle Finance System: Handled importing of high volumes of unstructured data, performed transformations & data modeling.• Processed high priority tickets, reported issues (Jira Agile and Confluence), improved user experience & managed accounts payables/receivables and performed functionality testing.
  • Cognizant
    Software Engineer
    Cognizant Dec 2011 - Nov 2013
    Teaneck, New Jersey, Us
    Gained Basic familiarity in Software testing space & Website Optimization • Web Analytics: Built campaigns, offers & experiences using Omniture Adobe Test & Target. • Developed familiarity in agile methodologies and tools like HP ALM, testing frameworks.

Bhavya Geethika Skills

Data Analysis Management Microsoft Office Sql Analytics C Microsoft Excel Html C++ Leadership Javascript Data Mining Consulting Seo Business Intelligence Marketing Strategic Planning Project Management Matlab Analysis Requirements Analysis Python R Databases Testing Strategy Google Analytics Google Adwords Adobe Muse Squarespace Machine Learning Selenium Bundled Payment Search Engine Optimization Python Web Analytics Editorial Calendar Java Social Network Analysis Social Network Analysis

Bhavya Geethika Education Details

  • University Of Illinois Chicago
    University Of Illinois Chicago
    Management Information Systems And Services
  • Vellore Institute Of Technology
    Vellore Institute Of Technology
    Electrical And Electronics Engineering

Frequently Asked Questions about Bhavya Geethika

What company does Bhavya Geethika work for?

Bhavya Geethika works for Attadale Partners

What is Bhavya Geethika's role at the current company?

Bhavya Geethika's current role is Principal Applied AI Engineer, Applied AI Innovation.

What is Bhavya Geethika's email address?

Bhavya Geethika's email address is bg****@****ook.com

What is Bhavya Geethika's direct phone number?

Bhavya Geethika's direct phone number is +131258*****

What schools did Bhavya Geethika attend?

Bhavya Geethika attended University Of Illinois Chicago, Vellore Institute Of Technology.

What are some of Bhavya Geethika's interests?

Bhavya Geethika has interest in Animal Welfare, Environment, Children, Science And Technology.

What skills is Bhavya Geethika known for?

Bhavya Geethika has skills like Data Analysis, Management, Microsoft Office, Sql, Analytics, C, Microsoft Excel, Html, C++, Leadership, Javascript, Data Mining.

Who are Bhavya Geethika's colleagues?

Bhavya Geethika's colleagues are Anton Antonov, Nathan Keyes, Geoffrey Colgan, Furkan Haney, Brianna Spellerberg, Jordan Colgan.

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