Bhavya Raj Email & Phone Number

London, Gb

London Area, United Kingdom

Marketing Effectiveness | Data science & Analytics* Currently working in the Marketing Effectiveness team, with a focus on econometric modeling and analytics.* Conducting Marketing Mix Modeling (MMM) to optimize marketing spend and improve ROI for clients.* Performing time series and regression analysis to forecast business outcomes and assess marketing effectiveness.* Brand equity studies to evaluate the impact of marketing efforts on brand perception and growth.* Skills/Tools - R, Excel, Powerpoint, Econometrics, Time Series Analysis, Regression Analysis, Marketing Mix Modelling (MMM), PowerBI

London, England, United Kingdom

Data Science & Analytics* Provided freelance technical consulting services during a relocation period to London, UK.* Worked on a project focused on pricing UK government bonds, delivering in-depth bond valuation insights.* Utilized financial data analysis and modeling techniques to provide robust pricing solutions for clients.* Gained valuable experience in remote, client-facing projects, enhancing consulting and analytical skills.* Skills/Tools - Python, SQL, JupyterNotebook, Excel, Powerpoint, Relational Databases, Cloud Databases (Google Cloud Platform - GCP)

Mumbai, Maharashtra, India

Retail Lending & Payments | Data Engineering & Analytics* Key member of the Business Intelligence unit, working on data-driven projects for the Cards division.* Led development and execution of hyper-personalization initiatives, optimizing customer experiences.* Drove successful execution of the credit card drop-off campaign, improving card retention rates.* Designed and implemented an offer data mart, enhancing campaign performance tracking and reporting.* Analyzed campaign effectiveness using advanced analytics techniques, including campaign analytics for Cards Division.* Skills/Tools - SQL, PL/SQL, Python, Pyspark, Hadoop (Hive, Impala), Jupyter Notebook, ETL (Informatica), Oracle, Relational Databases, Cloud Databases (AWS), Google Analytics, Apache Kafka

Pune Area, India

* Worked on manpower optimization projects, analyzing workforce data to enhance operational efficiency.* Contributed to projects based on the Tata Business Excellence Model (TBEM), identifying key areas for business process improvement.* Assisted in implementing strategies that aligned with TBEM principles, improving organizational performance across multiple business units.* Gained hands-on experience in data-driven optimization and business excellence frameworks.

New Delhi Area, India

* Conducted research on the "Importance of Vocational Education in India" to support policy formulation for skill development.* Analyzed vocational education trends, challenges, and potential opportunities for improving India’s workforce skills.* Collaborated with stakeholders to gather insights and data on vocational education’s role in bridging the skill gap in various sectors.* Prepared a comprehensive report that outlined strategies to enhance vocational training, contributing to national policy discussions.* Gained exposure to public sector operations and policy-oriented research in the field of education and workforce development.

Bachelor Of Engineering - Be, Engineering

* Hold Bachelors of Engineering (B.E.) degree. * Achieved First Class with Distinction in the curriculum. * Vice President at the News.

12Th Isc, Computer Science, 95%

* 3rd Topper of Loyola School in the ISC examinations (2016) * Pure Science student - PCM (Physics, Chemistry, Mathematics), Computer.

10Th Icse, Computer Science, 94.8%