Roles & Responsibilities* Focused on handling day-to-day ecommerce responsibilities of clients websites and App for marketing and promotions.* Responsible for day to day website management / category management and (ecommerce efforts that include uploading and modifying product data, implementing promotions & marketing content through website management by digital excecution on front end by placing banners, updating site content, promotions, creating landing pages conversion rate and performance improvement initiatives, and functionality optimization that helps increase online traffic and acquire new customers, and campaigns to retain our current customers.* Help in building, and keep up to date, ecommerce websites with various promotions by uploading and managing site content, images, different promotional banners and products inventory as per campaign requirements. Also, good understanding of CMS platform, with exposer of content management tool like Adobe AEM (DAM management, tags management etc.)* Communicating and coordinating with various marketing teams for delivering campaign on time ( Work closely with enrichment team, product management team, development team and UI & UX designers for creatives and all assets to increase customer satisfaction and drive sales and profitability through online experience.)Example of some campaigns worked on :- Monthly Catalogues, Seasonal Campaigns, Loyalty program campaigns, various types of promotions and discounts/offer, Subscription models etc.

I am working as Digital Marketing Executive with Busmela.com the online bus booking travel portal based in Pune.My skills coverSocial media marketing management, web content management, paid advertising (PPC), content marketing, analytics, email- marketing and lead generation. Using this expertise, I successfully plan and execute digital marketing campaigns.

• Creating content for company website and write articles for health and entertainment sector (500 to 1200 words) inclusive of Meta tags, title tags, header tags. www.nyoozflix.com www.yogkala.com Cut2shreds (Dallas) Stillunfold.com• Update articles on websites and their promotion on social platforms like Facebook, Pinterest, google plus. • Image customization using basic tools, gif images for the articles.• Proof Reading of articles.

Bussines Analyst