Bhawika Dimri Email & Phone Number

New Delhi, Dl, In

India

Worked as a Business and Marketing Consultant

Noida, Uttar Pradesh, India

- Played a pivotal role in driving retail business and brand positioning strategies for major FMCG players and retail brands.- Provided data-driven insights by analyzing and synthesizing business data, leading to upsell/cross-sell opportunities and consistent monthly growth.- Crafted comprehensive business reviews and engaged in insightful discussions with clients, resulting in a 70% reduction in category/SKU sales spillage.- Ensured accurate tracking of crucial retail KPIs through diligent market trend analysis and secondary research.- Curated client-specific product creatives for email marketing, effectively boosting sales through multi-channel strategies.- Managed stakeholders and successfully worked with diverse brands spanning industries like Pharmaceuticals, Packaged Foods, Snacks, Personal care, Beauty, Fashionable consumer electronics, and health supplements. Utilized Excel and Power BI for analyzing and visualizing key business KPIs.

Gurugram, Haryana, India

- Collaborated with the team to develop creative campaign concepts aligned with the event goals and target audience.- Created compelling and engaging written and visual content for various marketing channels, including social media posts, blog articles, infographics, videos, and other campaign materials.- Created visually appealing social media graphics, banners, and other promotional materials that resonate with the target audience.- Crafted and scheduled social media posts, monitored engagement and responded to comments.

Delhi, India

- Performed brand research for database creation.- Identified the target audience by doing effective Segmentation and analysis of market, customer profile and market segment.- Created marketing mix modelling basedAnalyzed the business model and brand of the prospect brand/client- Provided Brand consultancy and analyzed business presence on digital platform by using Web analytic tools.

Greater Noida

Project: HAUFE- Developed process design and use cases for service flow, ensuring efficient functionality.- Identified and debugged integration errors, ensuring seamless integration of different components.- Implemented workflow for integrating Alexa and chatbots with the client's HR-based employee feedback application, 'Instant Feedback'.- Led and conceptualized the execution of product-related strategies for the research team, focusing on AI technologies.- Analyzed application output data to identify gaps in flow and devised strategies to enhance product functionality.- Performed secondary analysis for benchmarking, identified key trends, and suggested product enhancements.

Greater Noida, Uttar Pradesh, India

Project: SABRE• Built microservices for a java-based web application, contributing to the development of an online travel booking system for an American company, 'Sabre'.

Noida, Uttar Pradesh, India

- Worked as a trainee and handled integration and development of processes using MS SCORCH.

Advanced Certification, Brand Communication Management

Master Of Business Administration - Mba, Marketing

Bachelor’S Degree, Electronics And Communications Engineering

Education record