Brendan Crosby Email & Phone Number

London, Gb

ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetize their audiences, advertisers to run effective and measurable campaigns, and platforms to maximize the value of data and inventory for their customers.

San Francisco, Ca, Us

Specialist role within AppsFlyer's Global Privacy Cloud GTM team focused on helping businesses leverage 1st and 3rd party data collaboration to adapt to privacy changes in digital marketing. - Primarily responsible for working with publishers, retail media networks, and social media networks across North America to help with challenges pertaining to signal loss, data addressability, audience activation, and attribution. - Secondary responsibility is to coordinate with mobile attribution sales teams, solutions teams, and client success teams to help brands solve for walled garden blindspots or run advanced multitouch attribution models through AppsFlyer's Data Clean Room.This is a high impact & and strategic role for AppsFlyer that requires many different hats to be worn. Additional responsibilities include creating internal and external marketing content, scoping out custom client solutions, advising on product strategy, and sharing market regular feedback to executive teams. Reports into Global VP of Business Development, Privacy Cloud.

San Francisco, Ca, Us

Recruited by AppsFlyer’s executive team to help revamp the North America market strategy and identify product market fit for our data clean room. This role sits within AppsFlyer’s global Privacy Cloud GTM team and reports into SVP of Sales, NA. Specific responsibilities include:- Own sales conversations in North America pertaining to AppsFlyer’s Data Clean Room for new business and existing accounts. Primarily working with into digital native brands in the mobile space. - Work across ecosystem of new business prospects, existing clients, and integrated partners to identify collaboration opportunities that help businesses address activation and reporting challenges stemming from device ID/cookie depreciation, walled-garden data restrictions, and other forms of signal loss. - Educate client and partner facing teams on data clean room use cases. Build content to help them bring to clients, identify opportunities, and co-sell with our core mobile attribution business. - Assist clients in develop scope multitouch attribution and other custom reporting for clients utilizing signal available. Advise on where to capture signal that is not processed through our mobile SDK or integrated partners. Help bridge the gap from our core mobile attribution business to data collaboration.- Play a key role with influencing product strategy by providing regular market feedback to the R&D team and make suggestions on behalf of clients. - Maintain a startup mentality and take on miscellaneous tasks that are beyond the basic job requirements. Examples include building out internal reporting models, generating marketing content, creating data flow diagrams, and scoping out custom solutions for clients when necessary.

San Francisco, Ca, Us

San Francisco, Ca, Us

Player/Coach - Managed individual book of business while also leading and owning a team number for AppsFlyer's Digital First & Gaming segment across North America. Spearheaded new initiatives with Revenue Operations, Product, Sales Enablement, and Marketing aimed at improving go-to-market strategy (GTM) for key products, driving demand generation, boosting average sales price (ASP) across team, and aligning forecasting to global standards. - 5 direct reports- Team attainment: 113%- Individual attainment: 260%

San Francisco, Ca, Us

Awarded as Top Sales Achiever of the Year for 2021 after hitting 172% of quota.Part of the Digital First Team that’s dedicated to helping web & mobile centric enterprises optimize their cross channel marketing efforts.Achieved 2021 annual quota in Q2, closing new business deals with target accounts including PepsiCo, GoDaddy, Flipp, and Plex TV. Expanded existing business with strategic accounts like Fetch Rewards and Root Insurance by over 100%.

San Francisco, Ca, Us

Awarded Top SDR for North America in 2019 after setting the most meetings (outbound & inbound), generating the most pipeline, and sourcing the highest dollar value of new business. Finished year 103% against target.Worked directly with the COO on a special project to optimize the inbound lead process. Developed a scoring methodology that gave our marketing team visibility into the quality of leads each campaign was sourcing.

Manchester, Gb

External recruiter with focus on headhunting sales talent in the adtech and data space.Clients included AppsFlyer, Adjust, Singular, AppLift, Braze, SpotAd, Survata, Anodot, and others. Part of the first group of US hires tasked with building out office and growing country footprint for Finlay James. Achievements:- Finished as top performer against revenue target amongst all US hires (108% against $70,000 target during Q3 & Q4 of 2018)- #3 rookie globally in terms of revenue generated for 2018 - First and only US hire to have placed an individual in a senior management position (VP of Sales, US), receive an offer for a technical engineer (DevOps & Site Reliability Engineer), and onboard a new client.

Denver, Co, Us

Joined company day after IPOResponsibilities included: Request for Proposal (RFP) preparation, product research, mapping out supplier agreements owned by subsidiaries, identifying opportunities for national/regional contracts, & transitioning new acquisitions to corporate processes (onboarding them to enterprise agreements, educating on buying procedure, reporting, etc).

Master Of Business Administration (M.B.A.), Entrepreneurship & Innovation

Bachelor’S Degree, Political Science And Government

Certificate In Applied Business, Business/Commerce, General