My teams worked on some of the companies most exciting offers including public cloud and cross-portfolio initiatives and products such as Project Alpine, CloudIQ, and Future-Proof. My teams also had responsibility for marketing our Unstructured Data Storage Solutions, which includes products like PowerScale and ObjectScale.

This team led launches of PowerOne, PowerSwitch, SONiC, & SmartFabric Director

Managed team of marketers responsible for the creation and launch of the Dell EMC Future Proof Loyalty Program as well as the launch of CloudIQ.

Lead a 10 person marketing team that focuses on providing fresh content and sales/partner enablement services for Dell EMC Unity and the Dell EMC SC Series (Compellent) line-up.

Working to educate the market on EMC's newest VNXe3200 - the best bang for the buck in the storage industry.

Responsible for Technical Marketing for the Data Protection Group within the Advanced Solutions Division (ASD). Was responsible for naming, launch, and strategy of new EMC product AppSync.

My job was to highlight the gems buried in the heads and white papers of our talented Proven Solutions and Partner Engineering teams - with traditional and social media elements including a blog I called Power Windows.

Ran all marketing for Prezza Technologies (now called Checkbox Survey) - focused on pricing, promotion, and sales process and started a new weekly "Checkbox Live" webinar series.

All content and lead generation. Implemented SEO and SEM campaigns to improve website traffic. - Improved AdWords click through rate by 200% - Improved conversions 800% to 20% average. Led the Salesforce.com CRM rollout for all marketing campaign entry and ROI tracking and defined lead flow for sales team. Created new pricing model that provided bulk incentives for survey software add-ons. Gave dozens of presentations in front of live audiences and Webcasts (AMA, DestCRM, 1-to-1). Perseus become Vovici after Austin Ventures bought the company and moved headquarters to Virginia...

Developed marketing content for Equallogic product line. Created EqualLogic’s Technology Partner Program in collaboration with Microsoft, Asigra, FilesX, Extreme Networks, TimeSpring, and Riverbed. Gave multiple presentations to a variety of audiences, internally and externallyincluding TechEd, Educause, CAWorld, Microsoft, Analysts, Customers.

I was a subject matter expert as a lab guy - a "Corporate Systems Engineer" for 6 of these years. In this time I wrote dozens of whitepapers and became an expert on storage technology and the various ways you can protect data within a storage array. I discovered a passion for speaking and presenting ideas - which leads to the marketing part of my resume.. During this time, I led a virtual team of Microsoft Solution Consultants and helped spread technical updates through what had become a huge online community / newsletter of 1000+ that I created called the Microsoft Advisory Team. I turned these into an annual conference called the NTSEAT (Windows NT SE Advisory Team).