Rebecca Hensley Email & Phone Number

Memphis, Tn

• Promoted to oversee a team of up to 16 marketing professionals, fostering growth and leading initiatives that contributed to agency revenue expansion, focusing on mentorship, professional development, and leadership within the account services department.• Engineered strategic business development efforts, resulting in the acquisition of $5M+ in new billings and formed key partnerships with clients, including Williams-Sonoma, Brim’s Snacks, and the United Football League, driving consistent year-over-year revenue increase of 10-23% over 4 years.• Designed and implemented a comprehensive competency mapping system, enhancing departmental efficiency, career path clarity, and manager training, which played a pivotal role in improving retention rates and enhancing the value of agency services.• Led successful strategic, integrated recruitment campaigns for Williams-Sonoma, achieving and surpassing the ambitious target of 5K hires over a 3-month period for 6 years, showcasing deep expertise in high-stakes project management.• Directed high-impact marketing and communication strategies for major clients such as Hilton, FedEx Cares, and the Tennessee Department of Health, demonstrating exceptional leadership and strategic acumen across a diverse client portfolio.• Managed budgets in excess of $5M for clients, as well as implemented innovative internal processes including annual reviews and goal-setting initiatives to dramatically increase productivity, retention, and revenue.

Memphis, Tennessee, United States

• Orchestrated the campaign for Memphis Tourism, delivering over 157M impressions and a 11% increase in hotel occupancy, showcasing a mastery in campaign direction and integrated media planning.• Led Mempho Music Festival's marketing efforts, developing new website and media plan that surpassed attendance goals, achieved media reach of 56.8M+, and secured a publicity value of $525K+ due to exceptional leadership in event promotion and engagement.• Spearheaded comprehensive marketing strategies for prominent brands including Home2 Suites by Hilton, Homewood Suites by Hilton, Fred’s Pharmacy, Magna Bank, Memphis Convention & Visitors Bureau, Williams-Sonoma, and the University of Tennessee College of Medicine, driving significant enhancements in key business metrics like recruitment, traffic, and sales.• Served as head of the Fred’s Super Dollar/Fred’s Pharmacy account service team with oversight of 4 professionals, leading efforts that increased customer engagement on social media, website traffic and conversions, email database growth, and online vendor partnership activations over a 3-year span.

Nashville, Tn

• Led strategic development for A. O. Smith Corporation and Asurion, focusing on improving cross-department collaboration, refining account forecasting processes to consistently meet or exceed projections, and enhancing brand differentiation through the creation of compelling brand positioning and value proposition statements.• Contributed to Asurion's operational efficiency by developing a custom platform for real-time sales data reporting and presentation across network, demonstrating ability to innovate and tailor solutions to client-specific needs.

• Directed marketing and advertising strategies for Cracker Barrel Old Country Store across TV, radio, print, in-store, out-of-home (OOH), digital, and local platforms, managing a $50M budget, which contributed to the brand outpacing industry sales and traffic metrics during an economic downturn.• Spearheaded the pilot launch of Cracker Barrel's loyalty program, overseeing strategy development, brand identity, point-of-purchase (POP) materials, research, direct mail, and digital campaigns, while also managing the music program, including CD releases for artists like Alan Jackson, Craig Morgan, and Smokey Robinson to drive retail sales.• Enhanced cross-functional team collaboration and client service through mentoring account team personnel and implementing quality control (QC) and problem resolution processes, improving overall client response and reducing agency liabilities.• Successfully led the Servpro SEO initiative from RFP and vendor selection to management, and retooled the franchise survey/response program, yielding more actionable insights to inform marketing strategies.• Earned a promotion and raise for exceptional management of key client accounts, demonstrating a profound impact on marketing efforts and strategic initiatives within the agency.

• Directed advertising initiatives for Servpro and Cracker Barrel Old Country Store.• Managed all aspects of Cracker Barrel pilot loyalty program launch including strategy, identity, POP, research, direct mail, and digital. • Facilitated RFP, vendor selection, and management of Servpro SEO initiative. • Retooled and implemented Servpro franchise survey/response program that resulted in more actionable information to impact marketing efforts.• Organized all promotional aspects, including media and in-store, for multiple Cracker Barrel CD releases including Alan Jackson, Craig Morgan, and Smokey Robinson.

Memphis, Tn

• Managed direct mail programs in addition to publication and collateral print for TruGreen, a national lawn care service company, and twelve of its alternate brands.• Implemented strategic planning, creative execution, photo shoot planning and production of corporate advertising campaigns.• Acted as the daily client contact to nine members of the TruGreen marketing team including occasional onsite assistance, project initiation, and as marketing advisor.

• Managed client projects for Medtronic Sofamor Danek, Independent Bank, The Horizon Condominiums, and InMotion Musculoskeletal Research Institute.• Guided award-winning product launch package creations for Medtronic, a global spinal device company. • Facilitated naming and branding project for InMotion Musculoskeletal Research Institute