Benjamín Hernández Email & Phone Number

Monterrey, N.L., Mx

The dynamism of an startup requires a team leader that can establish and run severalareas. Therefore, I have been involved in:- Management of IT team- Product design and development- Business model and financials- Digital Marketing- Customer Care

This experience really helped me sharpen my business intelligence skills and teach me to deliver high quality work under very demanding and time sensitive situations. I earned knowledge of product design and retail sales strategies.ProjectsSales Strategy- Propose, implement and measure POS marketing and merchandise strategies in OXXO Stores for top CPGCs (Bimbo, Phillip Morris and OXXO’s home brands).Business Intelligence for Operations- Creation of dashboard to measure and control Process KPIs in +14,000 OXXO stores nationwide.- Creation of balanced scorecard for OXXO’s home brand category, improving product roll out nationwide.- Creation of dashboard of new incentive scheme for operative workforce.Product Design- Design of a data entry app for FEMCO’s new retail locationdecisions.

I got involved in several projects in the company as a data analyist and process designer where I earned a well rounded and comprehensive understanding of the dynamics of microfinance in Mexico. ProjectsOperations- System development and implementation for an automatic agenda planner for credit officers saving 80% of workforce time in this task.- Design of new process to improve new clients’ repayments, key factor to reduce credit default.Strategy- Definition of new credit approval policies based on historical and geographic data analysis. Indentifying high credit risk neighborhoods in Monterrey Area.- Creation of a variable incentive scheme for sales force, leading to an increase of ticket size in subsequent loans

Master Of Science - Ms, Information Technology

Chemical Engineering