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With a proven track record as a strategic thinker and accomplished leader, I specialize in building and empowering high-performing teams to drive innovation. My expertise lies in leveraging data and technology to enable experiences that engage audiences and generate tangible results. Client Experience: Oracle, TXU, Intel, UPS, VSP, VMWare, Arrow, MSC, Sprint, Comcast, Novo NordiskExpertise: Marketing Strategy | Program DesignIntegrated Marketing | Omnichannel | MultichannelAnalytics | Performance Analytics | Data Analysis | Leading Analytics Teams | AI Strategy | KPIsDemand Generation | Acquisition | Growth MarketingLoyalty Programs | Retention Programs | Referral ProgramsAccount Based Marketing (ABM) | B2B | Field Marketing | Lead Generation SaaS | Conversion Optimization (CRO) | B2C | SEM | SEOCRM | Marketing Automation | Salesforce (Pardot) | Oracle (Eloqua) | Adobe Marketo
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Pmm Nursing B2CUworld Jun 2024 - PresentDallas, Texas, UsRecommend, develop and implement initiatives to generate traffic, optimize conversion rates, engage customers and promote advocacy within the Nursing Vertical.
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Marketing Strategy - DirectorBlend360 Aug 2022 - May 2024Columbia, Maryland, Us• Developed strategies to activate first-party data and enable highly personalized, omnichannel marketing programs. • Joined the base management strategy team at a Fortune 100 telecom provider on a full-time basis to build a recommendation for AI enabled offer optimization informed by real-time intent signals. Submitted the recommendation and earned funding for the initiative. • Generated over $250k in renewal revenue through multiple engagements. -
Account Services Delivery DirectorCollinson May 2018 - Aug 2022London, England, Gb• Managed the global loyalty program serving VARs and channel partners for a Fortune 50 technology client. Operated the program in more than 150 countries providing content in 15 languages.• Managed all aspects of the program including promotions, awards, redemptions, order fulfillment, support, and performance analytics. Reported to client HQ team.• Successfully hired and trained a team to support and deliver the program. The team continues to support the program and deliver exemplary results for the client.• Generated over $500k in revenue for incremental services and development.• Negotiated with the client to establish KPIs to improve transparency and objectively measure delivery performance. Strengthened the client partnership and generated over $100k annually related to performance. -
Marketing ConsultantEn0V8 Mar 2017 - Apr 2018• Designed and developed demand generation programs for B2B and B2C clients. Built campaigns within Shopify, HubSpot, Klaviyo and other marketing platforms.• Operated the exclusive online ecommerce store for Shiner Bock merchandise and collectibles in partnership with Gambrinus Brands.
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Marketing Strategy | Vp Of Client Services | Founding PartnerVlg Mar 2005 - Feb 2017Addison, Texas, Us• Led client leadership and creative teams for the business, setting the strategic direction for the company and key accounts.• Sold and developed integrated, omnichannel marketing programs to Fortune 500 clients including Oracle, UPS, TXU, USAA, and Novo Nordisk. • Designed and delivered a Lead Cloud Program to Research Now. Participants received points for engagement and redeemed points online for merchandise and access to exclusive events, while Research Now captured data describing the interests and business challenges faced by participants. The program launched in the US and Europe and was awarded the Excellence in Marketing Award by DFWIMA.• Proposed, sold, and delivered a virtual reality experience for Novo Nordisk. The experience, titled “The Jump”, entertained the viewer with a skydiving adventure while introducing the benefits of the new medication called Tresiba. • Proposed and delivered over one million dollars in services to the US Army. Developed interactive experiences to support leadership training. • Designed and developed ChooseEnergy.com. Led operations for two years including SEM and conversion optimization. ChooseEnergy.com thrived and was acquired.• Cofounded VLG, recognized five times as an INC 5000 Fastest Growing Company. -
Director Of Business DevelopmentFarstar Jul 2003 - Mar 2005Frisco, Tx, UsDirector of Business Development - Sold and delivered highly personalized multi-channel marketing programs to Fortune 500 clients including TXU, UPS, Level 3 and The Mirage in Las Vegas. -
Manager - Risk ManagementTxu Nov 2001 - Jul 2003Irving, Tx, UsRisk Management - Developed and operated models to predict the number of customers that would switch away from TXU when Texas deregulated electricity markets. Also developed and operated models to estimate financial exposure related to commercial energy contracts held by large commercial and industrial clients. -
FinanceNortel Networks May 1998 - Nov 2001CaEntered Nortel as part of the Financial Leadership Development Program. Rotated through various finance roles supporting business managers, developing budgets, making journal entries, and developing pricing for government and enterprise clients. Traveled to Nortel offices across the US and Canada to train Nortel Finance Teams to use financial reporting software and collaborative tools. -
Outside Sales RepresentativeMartin Instrument, Inc. Jan 1996 - Dec 1996Austin, Tx, UsOutside Sales Representative - Managed a four state territory selling robotic total stations and GPS enabled surveying equipment to engineering firms, municipalities, and land surveyors.
Brett Hersley Skills
Brett Hersley Education Details
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Texas A&M UniversityEngineering -
Naveen Jindal School Of Management, Ut DallasCohort Mba Program
Frequently Asked Questions about Brett Hersley
What company does Brett Hersley work for?
Brett Hersley works for Uworld
What is Brett Hersley's role at the current company?
Brett Hersley's current role is Marketing | Strategy | Analytics | Client Success.
What is Brett Hersley's email address?
Brett Hersley's email address is br****@****ley.com
What is Brett Hersley's direct phone number?
Brett Hersley's direct phone number is +121429*****
What schools did Brett Hersley attend?
Brett Hersley attended Texas A&m University, Naveen Jindal School Of Management, Ut Dallas.
What skills is Brett Hersley known for?
Brett Hersley has skills like Entrepreneurship, Lead Generation, Advertising, Marketing Strategy, Start Ups, Strategic Partnerships, Strategic Planning, Crm, Account Management, Integrated Marketing, Direct Marketing, Online Advertising.
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