Brett Hersley Email & Phone Number

Dallas, Texas, Us

Recommend, develop and implement initiatives to generate traffic, optimize conversion rates, engage customers and promote advocacy within the Nursing Vertical.

Columbia, Maryland, Us

• Developed strategies to activate first-party data and enable highly personalized, omnichannel marketing programs. • Joined the base management strategy team at a Fortune 100 telecom provider on a full-time basis to build a recommendation for AI enabled offer optimization informed by real-time intent signals. Submitted the recommendation and earned funding for the initiative. • Generated over $250k in renewal revenue through multiple engagements.

London, England, Gb

• Managed the global loyalty program serving VARs and channel partners for a Fortune 50 technology client. Operated the program in more than 150 countries providing content in 15 languages.• Managed all aspects of the program including promotions, awards, redemptions, order fulfillment, support, and performance analytics. Reported to client HQ team.• Successfully hired and trained a team to support and deliver the program. The team continues to support the program and deliver exemplary results for the client.• Generated over $500k in revenue for incremental services and development.• Negotiated with the client to establish KPIs to improve transparency and objectively measure delivery performance. Strengthened the client partnership and generated over $100k annually related to performance.

• Designed and developed demand generation programs for B2B and B2C clients. Built campaigns within Shopify, HubSpot, Klaviyo and other marketing platforms.• Operated the exclusive online ecommerce store for Shiner Bock merchandise and collectibles in partnership with Gambrinus Brands.

Addison, Texas, Us

• Led client leadership and creative teams for the business, setting the strategic direction for the company and key accounts.• Sold and developed integrated, omnichannel marketing programs to Fortune 500 clients including Oracle, UPS, TXU, USAA, and Novo Nordisk. • Designed and delivered a Lead Cloud Program to Research Now. Participants received points for engagement and redeemed points online for merchandise and access to exclusive events, while Research Now captured data describing the interests and business challenges faced by participants. The program launched in the US and Europe and was awarded the Excellence in Marketing Award by DFWIMA.• Proposed, sold, and delivered a virtual reality experience for Novo Nordisk. The experience, titled “The Jump”, entertained the viewer with a skydiving adventure while introducing the benefits of the new medication called Tresiba. • Proposed and delivered over one million dollars in services to the US Army. Developed interactive experiences to support leadership training. • Designed and developed ChooseEnergy.com. Led operations for two years including SEM and conversion optimization. ChooseEnergy.com thrived and was acquired.• Cofounded VLG, recognized five times as an INC 5000 Fastest Growing Company.

Frisco, Tx, Us

Director of Business Development - Sold and delivered highly personalized multi-channel marketing programs to Fortune 500 clients including TXU, UPS, Level 3 and The Mirage in Las Vegas.

Irving, Tx, Us

Risk Management - Developed and operated models to predict the number of customers that would switch away from TXU when Texas deregulated electricity markets. Also developed and operated models to estimate financial exposure related to commercial energy contracts held by large commercial and industrial clients.

Ca

Entered Nortel as part of the Financial Leadership Development Program. Rotated through various finance roles supporting business managers, developing budgets, making journal entries, and developing pricing for government and enterprise clients. Traveled to Nortel offices across the US and Canada to train Nortel Finance Teams to use financial reporting software and collaborative tools.

Austin, Tx, Us

Outside Sales Representative - Managed a four state territory selling robotic total stations and GPS enabled surveying equipment to engineering firms, municipalities, and land surveyors.

Bs, Engineering

Mba, Cohort Mba Program