Brett Van Heyningen Email & Phone Number

Develop and execute internal and external communications products such as social media, newsletters, media pitches, web materials, and branding to promote AAFC science, programs and people.Led inter-branch and inter-departmental communications working groups for Natural Climate Solutions and Agricultural Climate Solutions.Develop internal and external communications plans for Agricultural Climate Solutions, Living Lab - Atlantic, and International Day for Women and Girls in Science.Plan logistics and execute Ministerial and MP media announcements in-person and virtually including set-up, on-site support, media relations, photography and reporting.

Charlottetown, Prince Edward Island, Canada

Burlington, Ontario

Managed the Ontario and Quebec regional marketing team including the communication plan, brand execution and budget for the 8th largest communications service provider in North America while providing daily direction and motivation to the team comprised of myself, an Associate Manager and graphic designer.Implemented an internal graphic design team saving the company $30,000 in advertising agency costs in 2017 and reducing turnaround time from up to 28 days to 5 days or less.Accountable for digital, social media, print and event marketing strategies and creative development for Ontario and Quebec brick and mortar stores increasing incremental traffic by over 5% in 2017.Developed the creative design, wrote copy and maintained a consistent brand and message tone for hundreds of marketing pieces such as brochures, product leave behinds, self install guides and event posters to drive sales leads. Proactively identified improvements for existing pieces and opportunities for new creative.Oversaw winback direct mail, targeted email and telemarketing communications including creative direction, copywriting and overall analysis of success rate.

Burlington, On

Performed product analysis and created internal / external positioning and communications for TV and Internet related projects such as price realignments, package updates, channel changes, market upgrades and offer changes.Conducted competitive research, gathered feedback from sales channels and performed weekly customer call listening to determine product gaps and strategies to improve product offering.Assisted the product development team to perform market research, develop use cases, market segmentation needs and take-to-market plan for the launch of 1 Gbps Internet.Worked with external channel provider affiliates and call centre sales effectiveness for sales related programs, incentives and promotional activities for consumer sales representatives.Created Ontario regional marketing materials including educational pamphlets, point of sale pieces and product welcome guides.

Burlington, On

Managed technical project teams for deploying new products and services in Ontario including the launch of over 100 new SD and HD channels as well as increasing HD Video On Demand and Home Phone service penetration to over 95% and 98% of homes respectively.Deployed creative thinking to identify and execute opportunities to recoup capacity and realign RF (Radio frequency) spectrum for signal efficiency and to launch additional services such as DOCSIS 3.0 (faster Internet speeds), SD, HD and Video On Demand channels.Assisted with strategic planning of Radio frequency spectrum for future product and service expansion.

Halifax, Ns

Responsible for driving national customer and revenue growth of Eastlink's TV product for the largest privately held communications service provider in Canada.Accountable for overseeing the product life cycle, analyzing market and competitive trends, developing national package and pricing strategies, writing communications, positioning and training documentation, streamlining internal processes and managing client relationships.Managed all national video content launches including new SD, HD and Video On Demand channels. Liaised with channel provider affiliates and internal teams to execute the package strategy, launch and promotion of the most HD channels by any service provider in North America between 2010 and 2012.Oversaw launches and developed packaging, pricing and communication strategies along with writing benefits positioning for new products including SD, HD and Video On Demand channels, Whole Home DVR, WiFi modems, IP Relay (Hearing Impaired) Phone Service, advanced Internet speeds and new Internet Security Service software applications.

Halifax, Ns

An entrepreneurial role consulting with businesses throughout Nova Scotia brokering direct mail and print media opportunities to advertise and enhance their brand as well as streamline internal processes.Developed relationships with new clients through cold calls and prospecting while increasing total revenue by over 15%.Maintained regular contact and exploited new opportunities with existing clients.

Dartmouth, Ns

Consulted with small businesses throughout Eastern Canada and Europe to discuss payroll, Human Resource and Time & Labour Management solutions.Developed and maintained mutually beneficial relationships with various business partners including RBC, BMO and accounting firms throughout Atlantic Canada to drive sales opportunities.Worked in a fast-paced environment while exceeding sales quota by 115% in final quarter.

Bachelor Of Commerce Co-Op Program, Marketing Management, Dean'S List 2002 & 2004

Activities and Societies: Dalhouise Alumni Phonathon; Various soccer and basketball intramural teams

Associate'S Certificate, Project Management