Brian Huff has served as President of North America at Whole Earth Brands since 2020 after heading up North American operations for subsidiary Merisant Company since 2017. Brian is a strategic, results-oriented senior executive with 30+ years of consumer goods, food and beverage experience. Throughout his career, he has focused on developing underperforming businesses into top-tier performers by building and refreshing organizations to better serve current clients and expand market share. Brian has successfully turned around companies and business units in both the public and private sectors serving B2B and B2C clients. Brian enjoys solving complex business problems with inventive and creative business, operational and product solutions. His leadership style focuses on identifying business problems, determining and disseminating best practices, building and maintaining cross-functional teams and focusing on talent engagement and development. As a collaborative leader, Brian has a track record of growing both core business and adjacent and new markets to help companies achieve and retain financial stability, success and sustainability. Specialties include:✔ EXECUTIVE LEADERSHIP: Successful executed Company turnaround achieving double-digit growth in first 24 months after decade-long revenue declines of 10%+.✔ ORGANIC GROWTH: Launched high-performing $2.6B division to become top industry revenue generator. Delivered high single-digit growth 5 years in a row across 11 dynamic channels.✔ OPERATIONAL EXCELLENCE: Combined strategic leadership with innovation in technology, products and brands to generate growth, rebuild sales organization and re-invigorate supply chain.✔ ORGANIZATIONAL DESIGN: Facilitated collaboration between sales, marketing, finance and operations segment teams to design "fit-for-purpose" products.✔ MARKET & CHANNEL STRATEGY: Rebuilt sales infrastructure crippled by deep cuts, developing powerful and efficient direct store delivery.