Barry Hoffman Email & Phone Number

Amsterdam, NH, NL

San Ramon, California, US

Supporting the management board of the Indian/Silicon Valley start-up Eccentric in the automotive industry as they transition from being an IAP leader to a global CRM player in a non-executive role.

Currently working on an undisclosed game title with an exceptionally talented development and marketing team at a leading online gaming company in the Western world. More details will be shared as we approach the launch.

Successfully delivered a series of Alpha phases, resulting in our social media presence growth from 0 to 200,000 followers and expanding our interested audience to over 500,000. This heightened awareness was supported by world-class PR from Berlin Rosen, in collaboration with CEO Jerome Wu and Chairman Marco Weber, helping the company secure its next.

Newcastle Upon Tyne, Tyne And Wear, GB

Turning a set of world-class and world-first experiments (Streaming, XR, Realtime Raytracing, Volumetric Capturing, Physics, Telemetrics) into a proven new product category and revolutionary experience suite for the automotive industry. Transforming a AAA console & live ops racing game developer into an Automotive Technology Leader.Key Achievements:>.

a 26 year old work-for-hire gaming studio into an original IP gaming studio after initially being hired to review the company's potential.Key achievements:1. Build original IP based on the hi-tech strengths of the studio, stakeholder analysis (investors, core community, automotive brands (all major brands - 50+) 2. Resulting in a console racing game NASCAR.

The Hague, South Holland, NL

Inspired ongoing product development and enhancements from a talented team of 25+ located throughout Europe, resulting in the globalization and hyper-growth of a disruptive Dutch social casino platform. > Built the organization and tools to support user research and behavior analytics resulting in advanced analysis and reporting as we grew from a local to.

• Collaborated with co-founder Jesse America (Exec producer CCS, COD, RuneScape) on new gaming formats.
• Designed, Developed and Published Runespell: Overture, a skill-based Battle & Collect RPG + spinoffs
• Built and directed a 10-member remote team, to develop and publish the game on Steam platform resulting in over 120K paid copies using strong Social Media Marketing (YouTube views > 10MM (in 2011!))

• Complemented the original founders as the head of marketing and publishing and transform the marketing capabilities of a fantasy MMORPG game.
• Leveraged Player Motivation study by Stanford University to guide game design, branding and positioning.
• Optimized the performance of a 30-member Marketing team that succeeded in building an exciting brand from the ground up, while working in collaboration with all other areas during the platforms design and launch.
• Succeeded in creating a massive beta and release community of fans via data-driven marketing efforts and innovative concepts, including:>> Devising prototypes of cutting-edge SEO and SMO tools, which quickly raised.
• Negotiated/closed on the lucrative sale of the license to Frogster Asia during the development phase in preparation for the Asian (JP&KR) release.

Issy-les-Moulineaux, Île-de-France, FR

Leading a team of research and data analysts (National and European level) plus a large multidisciplinary team across all consumer and marketing facing roles.Key achievements:1. A needs-based / motivational framework driving product development and improvement.2. Machine Learning (early stage) models fully operationalized across contact center and campaign.

Armonk, New York, NY, US

A full-stack research and data scientist turning the full power of IBM into powerful data-driven solutions for large enterprise clients as part of a 25+ man autonomous Data Science unit at IBM Netherlands as part of the wider IBM Global Data Science and Engineering practice (formerly called Business Intelligence and Data Warehouse).Key achievements:1. A.

Certified Strategy Manager, Executive Programme In Strategic Management

Bachelor'S Degree, Telecommunications And Management