Barry Hoffman Email & Phone Number

Amsterdam, Nh, Nl

San Ramon, California, Us

Supporting the management board of the Indian/Silicon Valley start-up Eccentric in the automotive industry as they transition from being an IAP leader to a global CRM player in a non-executive role.

Currently working on an undisclosed game title with an exceptionally talented development and marketing team at a leading online gaming company in the Western world. More details will be shared as we approach the launch.

Successfully delivered a series of Alpha phases, resulting in our social media presence growth from 0 to 200,000 followers and expanding our interested audience to over 500,000. This heightened awareness was supported by world-class PR from Berlin Rosen, in collaboration with CEO Jerome Wu and Chairman Marco Weber, helping the company secure its next funding round. Responsible for the product, publishing, and live ops strategy, including business review, user research, product innovation (AI, economy), and the GTM/live ops/publishing organization. Space Nation, led by industry veterans including Roland Emmerich, Jerome Wu, Tony Tang, and Marco Weber, is developing an epic space MMO for hardcore gamers and space enthusiasts, offering an immersive world, epic battles, and a Hollywood-style storyline.

Newcastle Upon Tyne , Tyne And Wear, Gb

Turning a set of world-class and world-first experiments (Streaming, XR, Realtime Raytracing, Volumetric Capturing, Physics, Telemetrics) into a proven new product category and revolutionary experience suite for the automotive industry. Transforming a AAA console & live ops racing game developer into an Automotive Technology Leader.Key Achievements:> Pushing the limits of key technologies for strategies partners: Oculus (Drift & Quest) at Meta, AR & VR at Google, multiple GPU cycles and realtime raytracing at NVIDIA, Online car sales at Amazon, Streaming at AWS etc.> Launching a key product for a $20B company (Lucid Air) online first using streaming technology.> Turning emergent technology into real business cases for F500 brands (VW, Audi, Lamborghini, Lucid, Nissan, Mitsubishi, BMW, BRP, etc).> Supporting key promotional events of strategic partners (3X CES with Amazon, 3X GTC with NVIDIA, 2X IAA with Meta, etc).> Using a research driven approach to turn experiments/POCs/Prototypes into a clear Go/No Go decision with a focus on using game technology to support automotive marketing cycles.

a 26 year old work-for-hire gaming studio into an original IP gaming studio after initially being hired to review the company's potential.Key achievements:1. Build original IP based on the hi-tech strengths of the studio, stakeholder analysis (investors, core community, automotive brands (all major brands - 50+) 2. Resulting in a console racing game NASCAR The Game being the #3 Activision game after COD and Guitar Hero. 3. Resulting in a mobile racing title ACR Drift being no. 1 on the mobile stores in 88 countries (collaboration with Crooz in Japan)4. Resulting in a live ops racing game ACR (Collaboration with KongZhong in China (World of Tanks China)5. Next to developing a virtual showroom for the automotive industry (JLR, Audi) (Transformed the company to newco ZeroLight)

The Hague, South Holland, Nl

Inspired ongoing product development and enhancements from a talented team of 25+ located throughout Europe, resulting in the globalization and hyper-growth of a disruptive Dutch social casino platform. > Built the organization and tools to support user research and behavior analytics resulting in advanced analysis and reporting as we grew from a local to a global player.> Relied upon as a strategic partner to the President and thought leader catalyzing massive growth, as the company increased revenue with double digit growth annually. >Engaged with PSP Adyen, as that group’s 2nd customer ever, to create a true omni-channel payment solution for users across international markets, which yielded tremendous returns for both companies. >Leading & executing a multi-million Euro UA budget >World-class Community buildup through one voice, live community events in a 1MM+ DAU community, best in class LTV.

Collaborated with co-founder Jesse America (Exec producer CCS, COD, RuneScape) on new gaming formats.• Designed, Developed and Published Runespell: Overture, a skill-based Battle & Collect RPG + spinoffs• Built and directed a 10-member remote team, to develop and publish the game on Steam platform resulting in over 120K paid copies using strong Social Media Marketing (YouTube views > 10MM (in 2011!))

Complemented the original founders as the head of marketing and publishing and transform the marketing capabilities of a fantasy MMORPG game.• Leveraged Player Motivation study by Stanford University to guide game design, branding and positioning.• Optimized the performance of a 30-member Marketing team that succeeded in building an exciting brand from the ground up, while working in collaboration with all other areas during the platforms design and launch. • Succeeded in creating a massive beta and release community of fans via data-driven marketing efforts and innovative concepts, including:>> Devising prototypes of cutting-edge SEO and SMO tools, which quickly raised search and media visibility to compete with landmark MMORPGs such as Lord of the Rings (LOTR Online) and Age of Conan.>> Partnering the company brand with the #1 charting European band at that time Within Temptation, resulting in a massive public relations boon at the GC Developer Conference in 2006.• Negotiated/closed on the lucrative sale of the license to Frogster Asia during the development phase in preparation for the Asian (JP&KR) release.

Issy-Les-Moulineaux, Île-De-France, Fr

Leading a team of research and data analysts (National and European level) plus a large multidisciplinary team across all consumer and marketing facing roles.Key achievements:1. A needs-based / motivational framework driving product development and improvement.2. Machine Learning (early stage) models fully operationalized across contact center and campaign mgmt driving acquisition & retention strategies.3. A Geo Marketing department with a full commercial framework driving strategic infrastructure and retail decision as well as operational monitoring.4. A full set of KPIs and reporting mechanisms driving commercial decision making from board to operations level.5. Supporting the R@CE program with Bain to increase company value on a global level resulting a strong data driven revenue driver.6. Supporting the team to receive a Bronze Effie award for the successful rebranding of Orange in 2003, based on best-in-class branding and results.

Armonk, New York, Ny, Us

A full-stack research and data scientist turning the full power of IBM into powerful data-driven solutions for large enterprise clients as part of a 25+ man autonomous Data Science unit at IBM Netherlands as part of the wider IBM Global Data Science and Engineering practice (formerly called Business Intelligence and Data Warehouse).Key achievements:1. A full revenue assurance system and data warehouse across enterprise software systems (CRM, Billing, ERP) for US Telecom in the UK.2. An analysis and reporting system for a leading Dutch (automotive) dealer organization (80+ locations) leading to data driven strategic decision making and period quality monitoring.3. A benchmark system unlocking all Belgian food retail data for a leading FMCG brand improving competitive and market analysis on a more granular level than Nielsen.4. Supporting the delivery of data products using IBMs banking framework at a major Dutch system bank.

Certified Strategy Manager, Executive Programme In Strategic Management

Bachelor'S Degree, Telecommunications And Management