Brian Holdsworth

Brian Holdsworth Email and Phone Number

Retired Product Researcher and Product Manager @
Brian Holdsworth's Location
San Diego, California, United States, United States
Brian Holdsworth's Contact Details
About Brian Holdsworth

20+ years of hands-on experience as UX Researcher, Product Researcher and Product Manager, successfully researching and planning large-scale consumer and enterprise-grade software as a service and platforms as a service across B2B, B2C and B2B2C. A customer advocate and trusted advisor using the best research methods and frameworks to obtain answers to Product, Market and Design questions. Expert at qualitative and quantitative research, translating findings into actionable insights, influencing product roadmaps and innovation for over 1 billion users of Windows devices and various SaaS and PaaS services and ML/AI technologies. Ability to communicate and influence engineering, product, design and executives with a track record of establishing trust with stakeholders. Talent for making complicated and technical topics easy to understand. Seeking full-time position that offers professional challenges that utilize my system-level thinking and problem-solving skills, and hands-on experience across a variety of jobs.SKILLSUX Research, Product and Market Research Survey Questionnaire Development, Programming and LogicQuantitative Research Methods and AnalystQualitative Research Methods Product ManagementProduct Roadmap and Strategy Jobs to be Done, User Profiling, Segmentation and PersonasStakeholder Management across Multiple Perspectives and Disciplines ACCOMPLISHMENTS• Proven ability to research, plan and deliver many successful SaaS and PaaS services supporting more 1 billion across Office 365, Windows devices, Microsoft consumer services, ServiceNow and AppFolio.• Price sensitivity, value bundling and likelihood to purchase research informed pricing strategy that increased ServiceNow revenue by +25% = $1.5 billion.• Strong technical background with a history of delivering actionable insights and plans for engineering and product stakeholders, including a smooth upgrade experience from Windows 7 and 8 to Windows 10.• Successful at scaling initial UX research practice and research roadmap planning with product stakeholders at both ServiceNow and AppFolio.• Jobs to be done, user segmentation, user profiling and journey mapping insights drove new product concepts and eventually new products taken to market at ServiceNow.• Quantitative insights drove many feature tradeoff decisions and roadmaps at Microsoft and ServiceNow.• Office 365 insights supported conversion of $20 billion Office software business to Office 365 subscription-based services.CONTACTSee my portfolio and contact me at https://brianholdsworth.myportfolio.com/work

Brian Holdsworth's Current Company Details
Career Break

Career Break

Retired Product Researcher and Product Manager
Brian Holdsworth Work Experience Details
  • Career Break
    Retired
    Career Break Jan 2024 - Present
    The time has come to close the laptop and retire.
  • High Quality Insights
    Owner, Mixed Methods Research Insights And Product Specialist
    High Quality Insights Apr 2023 - Jan 2024
    Offering customized research with actionable insights that helps companies make informed decisions about their customers, target users, product functionality, experiences, and the overall market. Using a combination of qualitative and quantitative research methods and frameworks, insights can be used for target user segmentation and persona creation, product roadmaps, improved experiences and for future innovation.
  • Appfolio, Inc.
    Director Of Ux Research
    Appfolio, Inc. Feb 2022 - Mar 2023
    Santa Barbara, California, Us
    • Deliver actionable insights to Product Management, Product Growth and Design stakeholders, focused on improving AppFolio Property Management software for residential, commercial and community associations. Impacted short and long term roadmaps and revenue.• Introduced skills-based mentorship program, and drove efficiency with quantitative research tools, customer recruitment and sample management. • Led research roadmap planning with 14 product and design teams to identify top stakeholder questions and align research priorities.• Established usability quality score with behavioral and attitudinal metrics used for baseline and summative usability testing.
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  • Servicenow
    Director Of Research
    Servicenow Jan 2019 - Jan 2022
    Santa Clara, Ca, Us
    • Created initial product research team at ServiceNow which became center-of-excellence for UX, customer, and product research.• Led team of 25 researchers focused on ServiceNow platform, application development, IT Service management, IT Operations, IT Asset Management and Security products spanning 75% of ServiceNow revenue.• Actionable insights across product and design lifecycle impacting product innovation, feature prioritization, roadmap, pricing and experience creation and refinement. Used critical thinking to break down problems, evaluate solutions and make decisions.• Pricing and value bundle research drove 25% increase in ServiceNow revenue.• UX improvements identified using formative research including service blueprinting, journey mapping, design concept feedback and both baseline and summative usability testing.• Deep understanding of target users with jobs to be done segmentation, activities, profiling, product usage, satisfaction and value drivers. Visualized in archetypes and personas.
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  • Servicenow
    Director Of Product Management
    Servicenow Apr 2015 - Jan 2019
    Santa Clara, Ca, Us
    • Hired and managed initial 10 senior product managers focused on 80 ServiceNow platform products and services including upgrades, APIs, developer tools, security, ML/AI backed automation and virtual agents.• Oversaw product design, roadmap, detailed requirements and work-back schedules in agile software environment, informed by primary market, customer and partner research.• Provided research and opportunity analysis of SaaS, PaaS, Integration markets focused on business automation, application development, and ML/AI based intelligent automation.• Goaled to expand adoption of ServiceNow application and Integration Services, and workflow automation for enterprise and governmental agencies. Business grew from $800M to $5.5B.
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  • Microsoft
    Senior Program / Product Manager
    Microsoft Oct 2011 - Feb 2015
    Redmond, Washington, Us
    • Focus on highly scalable worldwide services and device-specific software experiences for distribution of apps, OS version upgrades and updates for 1.5 billion unique Windows PCs and Xbox devices.• Delivered plans to seamlessly upgrade one billion Windows 7 and Windows 8 devices to Windows 10, including detailed customer, business and product specifications and schedules across multiple engineering teams.• Collaborated with development teams, senior leadership, cross-divisional partners to determine optimal customer experience and verify delivery of desired quality.• Drove multinational primary qualitative and quantitative research, combined with secondary research and product usage data, focused on windows update experiences for consumers and IT pros / decision makers.• Comprehensive “big picture” view of online threats plaguing Windows users, and users of Microsoft consumer and enterprise services including Outlook.com, OneDrive, Office365). Articulated effort necessary for cyber-criminals to attack Windows and various cloud services, along with gap analysis• Detailed requirements to improve ML/AI backed spam, phishing, malware, IP and app reputation protection for Windows OS platforms, Edge and IE Browsers, Windows Defender, Windows SmartScreen, OneDrive, Outlook.com, Xbox and Office 365.
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  • Microsoft
    Sr. Product Planner / Researcher
    Microsoft Apr 2005 - Oct 2011
    Redmond, Washington, Us
    • Responsible for detailed customer, business and technical product recommendations for Office 2013, Office 365, Xbox and Windows Live services spanning multiple devices and platforms.• Successfully influenced short and long-term strategies, roadmaps, product experiences and new market opportunities for Office subscription services. Insights supported conversion of $20 billion Office business to Office 365 subscription-based offering.• Partnered closely with Microsoft CTO, design and engineering, providing detailed plans and KPIs for desired entertainment experiences and future technologies across Xbox 360, Xbox Live, and Kinect.• Detailed customer, business and technical product requirements backed by qualitative and quantitative research and insights, measured by experience desirability, technical feasibility, and business viability.• Impacted 100's of millions using Microsoft Account, Hotmail, Outlook, OneDrive, Messenger, Calendar, Contacts across multiple platforms, devices and browsers.
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  • Microsoft
    Sr Product Manager - Real Time Collaboration
    Microsoft Dec 2003 - Apr 2005
    Redmond, Washington, Us
    Directed successful marketing and launch activities for multiple Real-Time Collaboration servers and services including Live Communication Server, Public IM Connectivity and Office Communicator. Created business and marketing plans for future products. Was an effective internal and external spokesperson, consistently meeting with Fortune 500 CEO/CTO's and system architects.
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  • Microsoft
    Sr Product Manager - Exchange Server Group
    Microsoft Jan 2001 - Dec 2003
    Redmond, Washington, Us
    Responsible for all aspects of technical product marketing for Exchange Server 2000, Exchange Server 2003, Exchange Conferencing Server and Mobile Information Server. Launched Exchange Server 2003, Outlook 2003, Outlook Web Access and Outlook Mobile Access. Researched and planned phase out approach for legacy products.
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  • Microsoft
    Program Manager / Systems Architect
    Microsoft May 1999 - Jan 2001
    Redmond, Washington, Us
    Designed and implement secure and efficient messaging solutions, changing the way Microsoft employees use and communicate on a daily basis. Products included Mobile Information Server, RIM/Blackberry, Exchange 2000 and Exchange Conferencing Service. Created detailed service descriptions and support procedures, created service offerings for regional IT groups which included business justification, architecture and high-level schedules.
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  • Microsoft
    Qa Engineer- Windows Media Group
    Microsoft Oct 1996 - May 1999
    Redmond, Washington, Us
    Authored and executed test plans for Interactive TV and NetShow Theater 3.x, plus Windows Media player. Managed and configured 200+ servers, PCs and network routers. Key member of the test team responsible for testing and shipping four betas and final product release to manufacturing.
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Brian Holdsworth Skills

Product Management Cloud Computing Enterprise Software Program Management Product Planning Product Marketing Saas Strategy Product Development Leadership Business Development Go To Market Strategy Strategic Partnerships Partner Management Security User Experience Business Strategy Customer Insight Computer Security Strategic Leadership Software As A Service Software Product Management Internet Security Messaging Agile Methodologies Sales Enablement

Brian Holdsworth Education Details

  • Rancho Santiago
    Rancho Santiago
    Fire Science/Fire-Fighting
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Frequently Asked Questions about Brian Holdsworth

What company does Brian Holdsworth work for?

Brian Holdsworth works for Career Break

What is Brian Holdsworth's role at the current company?

Brian Holdsworth's current role is Retired Product Researcher and Product Manager.

What is Brian Holdsworth's email address?

Brian Holdsworth's email address is br****@****lio.com

What is Brian Holdsworth's direct phone number?

Brian Holdsworth's direct phone number is +185887*****

What schools did Brian Holdsworth attend?

Brian Holdsworth attended Rancho Santiago, _.

What skills is Brian Holdsworth known for?

Brian Holdsworth has skills like Product Management, Cloud Computing, Enterprise Software, Program Management, Product Planning, Product Marketing, Saas, Strategy, Product Development, Leadership, Business Development, Go To Market Strategy.

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