Bhoomika Gupta Email & Phone Number

Delhi, India

1. Worked on a project titled ‘Analytics in Electricity Consumption’. 2. The scope of the project was to identify and predict the anomalies in Electricity consumed by 10 different different hospitals in Delhi-NCR for a period of 6 months using Machine learning and Data Visualisation.

1. Worked on a research project on ‘Public Sentiment Towards COVID-19 Vaccines on Social Media’.2. Data Mining techniques were used to collect tweets from Twitter.3. Identify and understand the concerns and attitude of people towards different vaccines available in India and the Vaccination Drive carried out by GOI using Exploratory Data Analysis.

1. Conducted secondary research for client(s) on different industries to understand market size, industry trends & forecasts using databases such as CapitalIQ, Factiva, Thomson Reuters, Euromonitor etc.2. Worked in various time zones on a rotational basis per client requirements (US, UK, APAC, etc).3. Collect industry and macroeconomic statistics.

1. Market research and analysis - Researching, analysing and thereafter developing the most suitable marketing strategies for the clients based on their brand values and target audience.2. Run marketing campaigns - Collect quantitative and qualitative data by running effective marketing campaigns on different social media platforms.3. Assist and support.

1. Completed project under the Metvy University Live Project in the field of Business Development, Marketing, and Branding in the professional networking sector.2. The project involved conducting Secondary Market Research, formulating Engagement and Retention strategies, User acquisition strategies, Brand Positioning, Benchmarking insights, Competitors.

Worked with the IT team to develop company website.

1. Participant in Amazon Campus Mentorship Series program for the year 2019.2. Worked on a project titled ‘Seller Shipping Dashboard’. The project was to build a Seller and Shipment Dashboard for Amazon Warehouses for the shortest route for the package to reach from the shipping port to the destination port.

Developed articles for PHP and Javascript coding languages.

Pgdm, Big Data Analytics And Marketing

Activities and Societies: - 2020-2022: Member, Center for Sustainable Development (CSD) - 2021: 1st Position at Talent Hunt Organized by.

Bachelor Of Technology - Btech, Computer Science

Activities and Societies: Representative of Fine Arts Society, Aakriti and Student Welfare Committee.

10+2, Science

Activities and Societies: Creative Team Head in Scintillations, Annual Science Symposium, Somerville School, Vasundhara Enclave, 2015.