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Award-winning marketing professional with more than 25 years of experience in Demand Generation, Strategic Planning, Branding, Product Marketing, Sales Support, Business Development, and Organizational Growth and Management.• Served as Chief Marketing Officer for multiple CVS Health business units and helped lead brand and business consolidation efforts as part of CVS Healthspire • Created The Craneware Group brand ($170m in revenue) through in-depth research, analysis, identity development, new digital platforms, and messaging frameworks • Grew Dodge Communications (now MERGE) into a multi-million-dollar integrated agency resulting in its acquisition by Myelin in 2015
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PrincipalTwelve84 | Healthcare MarketingAtlanta, Ga, Us
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Head Of Integrated Marketing GrowthUnlock Health Jul 2024 - PresentNashville, Tn, UsPartnering with Chief Marketing Officers and other senior executives to uncover synergies between creative services, marketing technologies, and data analytics. This blend of creativity and data-driven insights drives innovation and delivers impactful outcomes for a dynamic healthcare market. -
Chief Marketing Officer, Activehealth Management & HdmsCvs Health May 2023 - Jul 2024Woonsocket, Ri, UsPart of the CVS Health family of companies, ActiveHealth and HDMS leverage science-based coaching and technology to solve real-world health care challenges for millions of members. We use evidence-based data and technology to find and close gaps that help members get the right care at the right time in the right setting.• Demand generation: Achieved a 224% YOY increase in Marketing Qualified Leads through integrated marketing strategies. • Product marketing: Spearheaded strategic marketing support for new wellness and data analytics products sold to Caremark, Aetna, employers, health plans, and other business entities. • Brand awareness: Created a comprehensive new HDMS brand identity along with visual elements aligned to CVS Health standards. • Digital marketing: Launched Google paid search ads and other strategies to reach prospects in an active buying cycle, resulting in an additional 25,000+ unique interactions with the ActiveHealth website. • Member communications: Generated email campaign results consistently twice the industry average (21% benchmark vs. 43% campaign results) for one of ActiveHealth’s largest clients. • Strategy: Worked closely with CVS Health leadership to create a business plan for CVS Healthspire Payor & Life Sciences Solutions. This plan was approved by Karen Lynch, CVS Health CEO, and her executive leadership team. -
Vice President MarketingThe Craneware Group Sep 2016 - Apr 2023Deerfield Beach, Florida, UsThe Craneware Group is a leader in SaaS-based revenue integrity and 340B solutions for U.S. healthcare providers. • Utilized data-driven insights to optimize campaign development and delivery while tracking against performance measures.• Launched impactful brand activation, brand awareness, and lead generation campaigns across a comprehensive product/service suite.• Fostered collaborative relationships and strategic alliances with external partners to surpass brand exposure targets.• Created comprehensive annual marketing plans with measurable KPIs to align team activities with high-level organization objectives.• Acted as a strategic partner for the Sales Enablement team, drawing on marketing and demand generation subject matter expertise.• Collaborated with multi-disciplinary leaders (Operations, Sales, Product, CRM, HR, Business Intelligence) on a range of company-wide projects and programs. -
Executive Vice PresidentMerge 2013 - 2016Chicago, Illinois, UsDodge Communications was a full-service public relations and marketing agency serving the healthcare industry. The firm was acquired by Myelin in 2015 and is now part of MERGE. • Managed the entire Dodge Communications Account Services function, which was comprised of 30 employees, 50 active Healthcare IT clients and $6MM in revenue. Agency was included in the Inc. 500 multiple times and consistently named a “Best and Brightest Company to Work For.” • Worked closely with all department leaders, including marketing, creative and digital services, to ensure the agency’s functions worked seamlessly to deliver exceptional value for clients. Client satisfaction scores increased year over year from 2013 to 2015.• Drove product naming exercises and introduced these offerings to internal and external markets. One such example was an integrated campaign for Accountable Care Solutions from Aetna, focused on its new population health offering. -
Senior Vice PresidentMerge 2011 - 2013Chicago, Illinois, Us• Consistently met Dodge's annual financial growth targets, which ranged from 15-25%. • Developed and implemented PR strategies that generated media coverage in outlets such as the Wall Street Journal, USA Today, Information Week, PC Magazine and all top healthcare trade publications.• Helped implement marketing automation services (Marketo, Pardot, etc.) for the agency and was actively involved in rolling out new offerings to clients.
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Vice PresidentMerge 2008 - 2011Chicago, Illinois, Us• Led established and early-stage Healthcare IT companies through critical branding and messaging exercises. • Implemented social media strategies (Twitter, LinkedIn, Facebook) in the B2B environment to help engage prospects and support integrated campaign efforts. • Spearheaded the launch of healthcare divisions for companies such as NCR, Rubbermaid and Experian.
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Account DirectorMerge 2005 - 2008Chicago, Illinois, Us• Developed a proprietary “share of voice” exercise for Healthcare IT clients that used a weighted formula to calculate the percentage of all content and conversations about a company against its key competitors. • Provided comprehensive communications support for major industry tradeshows sponsored by HIMSS, AHIP, HFMA and other leading organizations. Included pre- and post-show activities as well as onsite media relations and marketing support. • Solidified retention of client customers through targeted media coverage, award programs and user group conferences and events.
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Public Relations ManagerMerge 2002 - 2005Chicago, Illinois, Us• Developed and implemented public relations plans and strategies for corporate and product launches, customer acquisition and retention, and mergers and acquisitions. • Cultivated relationships with key trade reporters and editors to ensure consistent client coverage. • Built and managed speakers’ bureaus.
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Public Relations ManagerAbovo Marketing Group Inc Jan 2000 - Dec 2001Provided strategic counsel on public relations issues to B2B technology clients in the healthcare, telecommunications, fine arts and human resource industries. Coordinated public relations tactics with marketing efforts to deliver fully integrated campaigns that maximized client investments. -
Public Relations RepresentativeVisit Florida 1998 - 1999Tallahassee, Florida, UsServed as a liaison between the Florida Tourism Department and its key constituencies (strategic partners, media, analysts, etc.)
Brian Parrish Skills
Brian Parrish Education Details
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Florida State UniversityCommunications
Frequently Asked Questions about Brian Parrish
What company does Brian Parrish work for?
Brian Parrish works for Twelve84 | Healthcare Marketing
What is Brian Parrish's role at the current company?
Brian Parrish's current role is Principal.
What is Brian Parrish's email address?
Brian Parrish's email address is b.****@****are.com
What is Brian Parrish's direct phone number?
Brian Parrish's direct phone number is +167887*****
What schools did Brian Parrish attend?
Brian Parrish attended Florida State University.
What skills is Brian Parrish known for?
Brian Parrish has skills like Public Relations, Integrated Marketing, Marketing Communications, Marketing, Media Relations, Healthcare, Strategic Communications, Social Media Marketing, Press Releases, Corporate Communications, Crisis Communications, Strategic Partnerships.
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