Barbora Hlôšková Email & Phone Number

Prague, Czechia

Prague, Czechia

• Ownership of the Checkout platform.
• Collaborating with cross-functional teams across the company (Engineering, UX, Sales...) to implement new checkout features and optimize the checkout flow.
• Communicating with stakeholders, providing updates on project milestones and deadlines.
• Staying current with industry trends to identify new opportunities and best practices for optimizing the checkout experience.

Prague, Czech Republic

• Executing the checkout product strategy and overseeing the development and implementation of checkout solutions that optimize customer experience and increase conversion rate.
• Conducting A/B testing.
• Data monitoring and reporting - defining and measuring key metrics to evaluate the success of the checkout product strategy and use data insights to drive continuous improvement.

Prague, The Capital, Czech Republic

• Working in a team responsible for in-house marketing activities for one of the largest e-commerce groups in Central and Eastern Europe.
• Planning, coordination and execution of brand/promotion campaigns from start to finish (segment, boosts and major campaigns).
• Reporting (Google Analytics, Tableau).
• Cooperation with external partners and in-house departments (sales, production, RND, CRM...).

Prague, The Capital, Czech Republic

• Responsible for digital campaign execution (planning, execution and reporting) for local and international clients.
• Developed marketing strategies, provided consultation to meet campaign KPIs, and managed digital campaigns across multiple channels.
• Negotiated with external and in-house suppliers, making purchases across various digital media channels.
• Created technical specifications for campaigns and handled tracking, troubleshooting, and optimization.
• Conducted data reporting and analysis, working with specialized software such as Adform, DoubleClick, Gemius, and Moat.

Prague, The Capital, Czech Republic

• Collaborating closely with the sales department and contributed to the development of the company's marketing tools and strategy.
• Assisted in translating and correcting marketing materials in English, Czech, and Slovak.
• Coordinated customer loyalty programs and marketing events and established direct cooperation with advertising agencies.

Trnava, Slovakia

• Involved in the creative process of promotional campaigns and their realization.
• Conducted online and offline campaign promotions.
• Participated in the selection of exchange participants.
• Demonstrated strong teamwork skills.

Slovak Republic

• Co-organized and co-managed an international AIESEC conference.
• Handled the registration process and campaign promotion.
• Maintained communication with delegates.
• Managed real-time operations during the conference.

Master'S Degree, Communication And Media Studies

Exchange, Communication And Media Studies

Activities and Societies: One semester study exchange, studied in English

Bachelor'S Degree, Mass Communication/Media Studies

Activities and Societies: AIESEC Student Organization