Zenafide is an early-stage, well-funded technology startup, based out of Palo Alto, California - a B2B business on a mission to revolutionize the way marketing teams operate in heavily regulated industries in the US. To put it simply, Zenafide modernizes and automates complex marketing workflows for businesses in these industries (banking, insurance, and other financial services)

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My work was a mix of many roles - development, recruitment, people management, and building Plate IQ's India software development operations from the ground up. First hire in India.* Set up the India subsidiary from scratch – managing everything from incorporation, FDI, transfer-pricing, payroll & benefits, accounting, finance and taxation, legal & compliance, etc.* Built the entire India team from zero by creating recruitment pipelines, interview loops, systematic and objective hiring processes, etc. to hire 40+ people across backend/frontend development, DevOps, testing, project management, HR and data operations roles.* Created a high-trust, low-management engineering culture. Brought about a culture for documentation, created wikis, set up templates for adoption, built handbooks, etc.* Designed and wrote the initial Plate IQ "Engineering Bootcamp", an intensive 2-week new-employee onboarding program to enable engineers to onboard in two weeks and deploy to production on Day 2. This included creating a template from which a new onboarding doc is created for each new hire for maximum clarity.* Built/maintained/owned/managed various different web/API services, reusable frameworks, libraries, scripts, etc. Set up a paging/alerting system and incident response processes for high uptime/reliability.

Built a lean, high-performing team for developing Open Canvas, a scalable digital ticketing web services platform for the transit domain. Looked after: recruiting, software architecture, engineering processes.

Helped startups/businesses solve software engineering problems with expertise in backend software design/architecture, crawling/scraping, etc.Some examples of past consulting work:* Evaluated open source cryptocurrency exchanges and stood one up using Peatio* JavaScript web crawling to automate time-consuming business processes* Built the open source API routing service to decouple services enabling independent deployments for a large-scale on-premise service* Created concise and comprehensive course content for tech basics and python (from a data science perspective). Conducted trainings on these topics for students and corporate employees for GreyAtom (ed-tech).

Designed and developed the online data collection/parsing/cleaning system which powers Pricebaba. Built an automated catalog intelligence system for keeping catalogs updated with new products, maintaining inventories etc. Co-developed (process, design, implementation) Pricebaba Clear; built a highly-configurable evaluation engine for evaluating used devices, and API for web and Android.

Developer in the Experimentation and Telemetry Services team (Microsoft Office, Applications and Services Group).Worked on active (synthetic) monitoring and passive (near real-time) monitoring services - critical for monitoring and diagnosing service health issues for all Office client services. Worked on the public telemetry service used by millions of Microsoft Office clients world-wide, and designed and co-developed a feature for accelerating the checkin-to-deployment cadence for settings/configuration used by the same service.

SDET in the Office Experimentation, Telemetry and Services Infrastructure team (Microsoft Office, Applications and Services Group).Worked on testing/automation for various platform components for the Office (Azure-based) services infrastructure, deployment, automation and monitoring for experimentation services. Was the test owner for the vital internal service which manages (automated) distribution of Azure resources for development and testing. Significantly improved the automation test configuration (infrastructure) for testing Azure-based services for Office.

Developed a spell correction engine for accurate search results; module to analyze queries and provide more relevant, intelligent results. Used Natural Language Processing (NLP). Worked on PHP, CodeIgniter, Python

I worked in the Data Lifecycle Management (DLM) Team, specifically in the Server Backup division; designed and developed a tool to aid the test workflow. The tool reduced the test failure analysis time (previously manual) from one/two days down to a few minutes.

Responsible for management of the Society for the academic year 2010-11.Society activities include promotion of robotics and allied fields among undergraduates, workshops, competitions and encouraging undergraduate research.

Position involved overall planning of the annual Techno-management festival.Chiefly involved in Operations- including content (projects/competitions) decisions, project management, budget allocation, Website direction, Infrastructure and on-the-day management. Shared the responsibility with the COO.