📦 Raaho Shipper App- Implemented the ongoing search feature to inform shippers of their order status in real-time, reducingfrustration and improving response times within the WhatsApp-dominated market. This led to a 30%increase in retention.- Designed and launched a gamified lucky draw feature driving unpredictability and curiosity. This boosted in-app engagement and incentivized shippers to place orders, resulting in a 30% increase in orders.- Introduced the Rate Highlights, personalized and displayed daily market rates for top lanes and frequentlysearched cities. Achieved 55% feature adoption and increased order rates by 20%.🚚 Raaho Trucker App- Designed Market Demand Widget and Similar Loads feature to enhance load discoverability bysuggesting orders based on truckers' bidding patterns and history. This improved load-match success,resulting in a 50% increase in relevant load discoveries.- Implemented Bid Probability feature, providing truckers with insights into their chances of winning a bid by offering feedback on quoted rates and active bid trends. This led to improved engagement and 20%increased bid success rates.

Created and managed design assets for 5+ responsive web pages, delivering 10+ unique page designs, 25+ graphics, and a pitch deck; achieved a 95% client satisfaction rate.

- Designed a whole campaign for 2 National level events (India Impact Summit and India Sustainability Conclave).- Maintained brand identity across all the online channels as well as offline communications.

- Designed posters for the classroom boards and educational drives for bridging the digital divide.- Designed print media, diaries, and social media graphics too.

- Designed National level event posters which got printed in Business Standard.- Designed social media posts and blog posters for FWA and Education Post.

Designed Rankings poster of Top B schools, engineering colleges, etc.