Managing and sourcing stock across 5 key product categories at Head Office level.Controlling a stock holding budget of £1.1million.Ensuring maximum stock availability across all 4 Hyperama sites whilst maintaining appropriate stock levels and aged stock.Monitoring sales and profit across my 5 stock categories and taking corrective measures to combat any negative year on year variances.Managing over 200 supplier accounts, negotiating prices, promotional programmes, annual supplier terms and joint business plans.Responsible for planning the structure, layout and themes of monthly catering promotional leaflets. Working with suppliers to control new product development and launch programmes to ensure new listings sell through into the end user.

Responsible for managing and the performance of a sales team of 11 Business Development Managers and 2 telemarketing staff and their customer portfolios.Implemented a new reporting and monitoring process through the development of a weekly KPI report to monitor my team’s performance and activities whilst providing them with all the necessary data in one report to carry out their role.Mentoring and coaching the sales team to identify and fill any skill gaps.Management of the company’s CRM system and training users. Working with suppliers to implement supplier specific marketing plans and initiatives.Reporting directly to the Company Directors. Producing bespoke sales reports for the Directors, Store Managers and Buying team.Controlling all customer data for Hyperama and target marketing for customer recruitment campaigns. Identified the requirement and ran a project to restructure the Hyperama’s promotional leaflet printing and postage process resulting in an annual saving of over £50,000.Established a new digital marketing strategy incorporating enhanced email and text marketing.Delivered a new customer referral programme for Hyperama.

Managing the Derby branch of Hyperama following its acquisition. Responsible for day to day operations, sales and daily reporting to Head Office.

Responsible for the planning and implementation of the strategy for the business, including refining and adding processes to increase efficiencies and reduce costs.Managing the sales and marketing activities for the company, the telesales team and business development managers to drive profitable sales for the company.The financial controller; ran the accounts team to process all book keeping in house, controlled outgoing payments and cash flow and reviewed the managements accounts on a monthly basis. My daily duties covered all commercial aspects of the business including purchasing, managing our biggest clients, all marketing and promotional activities, managing all risks and escalated issues. Other duties included staff recruitment and all HR and health & safety management requirements.