Brandon Hurter's Location
Raleigh, North Carolina, United States, United States
Brandon Hurter's Contact Details
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About Brandon Hurter
Execution-focused B2B technology marketing executive with 25 years of extensive experience in strategy and execution. Strengths in Product/Portfolio Marketing, Product Launch, Strategy & Operations, Integrated Campaign Management, Field Marketing, Brand & Communications. A global leader of teams, exceptional collaborator and relationship builder, with a passion for building marketing functions for growth stage start-ups, emerging technologies, athletics and travel.Leadership style? Get the straight scoop from people I work with: https://drive.google.com/file/d/1f6mUqS7fuSNl0eTHdfq9VDrlAEU-wr3k/view?usp=sharingPassionate and Experienced:• AI, Data Security and Governance, Data Privacy, Compliance• Product Marketing, Demand Generation, AR/PR, Industry and Operations• Brand, Campaign and GTM Strategy and Execution• Global Team Leadership and Cross Functional Collaboration• Industry experience in: FinSrv, Biotech, AEC, Higher Education, Media & Entertainment
Brandon Hurter Work Experience Details
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Chief Marketing OfficerElement451 Oct 2023 - PresentRaleigh, North Carolina, UsLead the marketing function for Element451, the AI-powered, all-in-one CRM platform for higher education. We are helping institutions deliver personalized, digital experiences to better connect with prospects, enrolled students, and alumni. -
Vice President - Product And Industry Marketing, Advocacy And Head Of Growth ProductsEgnyte Feb 2020 - Oct 2023Mountain View, Ca, UsJoined Egnyte in 2020, to build and scale the product marketing organization, including SMEs in product marketing, channel marketing, industry marketing, and customer advocacy. The team was charged with helping the company accelerate into growth stage by building maturity into and executing product launch, sales enablement, integrated campaigns and customer marketing programs. I was continually focused on shaping cross-company integration to stand up and support more mature functions. - Team delivered foundational content to support the sales teams efforts in QtQ revenue growth of +25-35% - Optimized organization for performance, including hiring key Industry, Install Base, Customer Advocacy and Product marketing roles - Instrumental in developing the evolving Egnyte narrative around Data Security and Governance - Owned messaging and content delivery for Egnyte Customer Summit series - Designed and implemented first-of-its-kind Integrated Marketing Campaign framework - Developed and launched first-of-its-kind Offering Management process to increase the pace and efficiency or product launch -
Brand Marketing & Communications - ConsultantNextiva Dec 2019 - Jan 2020Scottsdale, Arizona, UsExecuted short term consulting engagement to refresh the brand narrative and messaging for the leading provider in the unified business communications market. Building go-to-market messaging, communication plans and brand positioning for the launch of their new platform offering in the market. -
Chief Of Staff To The Cmo, Sr. Director Of Marketing Strategy And Operations, Global InterlockRackspace Mar 2018 - Oct 2019San Antonio, Texas, UsSenior Marketing leader charged with globalizing marketing efforts to support the company’s international expansion strategy, while enabling best-in-class global Marketing performance through analytical insights, optimization and technology governance. Also serving as advisor to CMO on organization, brand, communications and execution strategy. - Led first ever global planning process to ensure consistent marketing execution across regions - Built global marketing dashboard, reporting demand and brand KPIs weekly to executive leadership team - Led priority CMO initiatives: org redesign, brand refresh, demand tiger teams and regular international interlocks - Served as interim leader of demand team, building the first field marketing organization as a foundation to move towards Account Based Marketing - Served as interim head of communications and worked with external agency to fill resource gaps in PR and AR. Led team in execution of Analyst Day event, receiving year-to-year +10 point increase in NPS scores -
Head Of Corporate CommunicationsRackspace Mar 2019 - Sep 2019San Antonio, Texas, UsLed the Corporate Communications organization through a change in leadership. Providing guidance on execution and strategy for: Influencer marketing, PR, analyst relations, internal and executive comms and social media execution.
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Demand Marketing LeaderRackspace Mar 2018 - Jul 2018San Antonio, Texas, UsSupporting a CMO transition, ran the full Demand organization including Segment, Field Marketing and Paid Media. Established 2018 2H campaign strategy and built foundation for a transition to Account Based Marketing.
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Senior Director Of Integrated Solutions And Product Marketing Center Of ExcellenceRackspace Jan 2017 - Jan 2018San Antonio, Texas, Us- Built and launched a Product Marketing Center of Excellence to bring consistency in how product marketing managers delivered to the business, resulting in a 50% reduction in marketing deliverables and more streamlined collaboration with demand and communication teams - Build and led industry solution marketing team to support go-to-market strategies for industry use-case and emerging technology product bundles
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Director Of Product Marketing, Growth Business: Cyber Security, Digital, Managed ApplicationsRackspace Sep 2016 - Jan 2018San Antonio, Texas, Us- Led the product marketing organization for Rackspace emerging growth businesses: Managed Security, Digital Experience, VMware/Private Cloud, Managed Applications, and Cloud Foundry - Supported 150% bookings growth of an $800m revenue portfolio - Built strategy for Customer Advisory Council program
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Cyber Security Marketing LeadRackspace Jun 2016 - Oct 2016San Antonio, Texas, UsBuilding the brand and market positioning and leading campaign execution for Rackspace Managed Security services, a newly launched business unit at Rackspace, focused on delivering active detection and mitigation of advanced cyber threats. Marketing programs and initiatives supported 154% growth in the overall business.
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Digital Practice Marketing LeadRackspace Jan 2016 - Jun 2016San Antonio, Texas, UsLeading channel and agency marketing strategy and campaign development for Rackspace's Digital Practice. As the world's #1 managed cloud company, we are helping the world's leading brands remove the complexity of hosting, managing and supporting their eCommerce and web platforms.
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Portfolio Director, Cloud Integration, Api Economy And Industry MarketingIbm Jan 2015 - Jan 2016Armonk, New York, Ny, UsDirected 12-person global marketing team charged with driving market share leadership for IBM’s Cloud Integration portfolio - Launched ibm.com/cloud/api-economy and associated content globally as part of a CEO-led initiative to capture opportunity in the cloud integration space, ultimately driving $50 million of new revenue in 2H 2015 - Responsible for establishing the digital strategy, persona-based narrative and global go-to-market programs to over-achieve the portfolio's $1.2B revenue goals -
Global Program Director, Industry And Mobile MarketingIbm Jun 2013 - Dec 2014Armonk, New York, Ny, UsLed 10-person content, portfolio, digital marketing & sales specialist team focused on industry-based messaging and go-to-market execution for IBM’s $750 million Mobile portfolio, launched in 2013 to accelerate mobile adoption across global industries - Launched ibm.com/mobile platform globally, including market narratives, content and customer story development, driving $500M of new pipeline in quarter
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Category Manager, Cloud MarketingIbm Oct 2011 - Jun 2013Armonk, New York, Ny, UsResponsible for worldwide marketing initiatives across IBM's $2 billion cloud computing business - Picked to lead the first-ever category marketing team at IBM, as the organization shifted away from product to solution marketing programs - Led a 5-person team through the launch of early IBM Cloud initiatives including: development of IBM SmartCloud brand and portfolio architecture, and Cloud Adoption and ROI calculator tools
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Global Marketing Manager - Ibm Private CloudIbm Nov 2010 - Oct 2011Armonk, New York, Ny, UsDelivered global marketing plan and creative messaging components, while supporting execution for a portfolio of emerging Private Cloud technology solutions - Supported revenue growth to 103% of plan, while revenue from global campaigns grew 3x
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Websphere Marketing Manager, Cloud And VirtualizationIbm Mar 2010 - Mar 2011Armonk, New York, Ny, UsDelivered the global marketing plan and supported execution for a portfolio of emerging Cloud technology solutions. Responsibilities included: providing guidance on market positioning, messaging, value propositions and differentiation, maximizing awareness in the marketplace, and planning and executing demand generation tactics, content strategy and sales enablement.
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Americas Demand Programs Lead - Smarter CitiesIbm Oct 2008 - Mar 2010Armonk, New York, Ny, UsWorked across corporate strategy, communications, product teams and brand to drive early stage thought leadership and demand marketing activities for newly launched Smarter Cities program within North America - Established the blueprint for expansion of Smarter Cities programs globally
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Corporate Service Corps - Brazil 3Ibm Aug 2009 - Sep 2009Armonk, New York, Ny, UsIBM Service Corp assignment in Campinas, Brazil working a marketing strategy and donor relations project along with 15 global IBM'ers.
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Global Marketing Manager, Media And EntertainmentIbm Jul 2006 - Mar 2009Armonk, New York, Ny, UsLed the execution of marketing campaigns targeted to Line of Business, based on industry priorities and use case - Managed cross-brand, matrixed teams to ensure the successful delivery of both digital and traditional marketing activities, contributing to over $500M pipeline and $25M in revenue - Managed $750,000 marketing budget, primarily devoted to event and content execution at industry trade shows - Contributed to 20% year-to-year growth in industry segment revenue
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Ww Product Marketing Manager, DesktopLenovo Nov 2005 - Jul 2006Morrisville, Nc, UsManaged $1 billion desktop computer product line, supporting regions with go-to-market plans and product messaging and positioning - Served as the marketing lead on the product development team -
Senior Strategy ConsultantTappa Group International Aug 2003 - Nov 2005Led engagements for multiple clients, including the Hobart Corporation a $300 million revenue, global manufacturer of foodservice equipment - Delivered 100% of engagements on-time and on-budget, and secured $1 million of new business for the company
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Product Marketing Manager, SalesWallace Computer Services Aug 1996 - Feb 2003UsBegan career as a Sales Representative for full product portfolio, covering the Chicago-land region and a $2 million quota - Awarded 100% club as a rookie seller as I over-achieved sales quota by 15% - Promoted as a Product Manager and Marketing lead for Wallace’s $500 million pressure sensitive label business - Primary responsibility on enabling 100-person America’s salesforce and providing subject matter expertise in larger customer engagements
Brandon Hurter Skills
Cloud Computing
Project Management
Collaborative Leadership
Corporate Citizenship
Marketing Strategy
Cloud Marketing
Branding Initiatives
Social Media
Hybrid Cloud
Private Cloud
New Market Growth
Software Development
Strategy
Crm
Digital Marketing
Program Management
Messaging
Solution Architecture
Management
Go To Market Strategy
Marketing Communications
Enterprise Software
Sales Enablement
Mobile Devices
Demand Generation
Brandon Hurter Education Details
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Loyola University ChicagoMarketing -
University Of CincinnatiGeneral
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University Of Cincinnati Carl H. Lindner College Of Business
Frequently Asked Questions about Brandon Hurter
What company does Brandon Hurter work for?
Brandon Hurter works for Element451
What is Brandon Hurter's role at the current company?
Brandon Hurter's current role is Chief Marketing Officer.
What is Brandon Hurter's email address?
Brandon Hurter's email address is br****@****ace.com
What is Brandon Hurter's direct phone number?
Brandon Hurter's direct phone number is +191974*****
What schools did Brandon Hurter attend?
Brandon Hurter attended Loyola University Chicago, University Of Cincinnati, University Of Cincinnati Carl H. Lindner College Of Business.
What are some of Brandon Hurter's interests?
Brandon Hurter has interest in Children.
What skills is Brandon Hurter known for?
Brandon Hurter has skills like Cloud Computing, Project Management, Collaborative Leadership, Corporate Citizenship, Marketing Strategy, Cloud Marketing, Branding Initiatives, Social Media, Hybrid Cloud, Private Cloud, New Market Growth, Software Development.
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