Beatriz Oliveira Email & Phone Number

Brazil

Toronto, On, Ca

México, Df, Mx

México, Df, Mx

México, Df, Mx

Paris, Île-De-France, Fr

São Paulo, São Paulo, Br

San Francisco, California, Us

- Responsible for revenue growth and opex reduction. LatAm being the fastest growing business globally (35% YoY) - Hiring and promoting IC and managers for sales, inside sales, marketing and customer success. - Managed P&L, plan, and go-to-market strategy- Customer facing with key clients

San Francisco, California, Us

- Developed with the team a strategic planning to support sales goals, focusing on growth- Re org the team to have clear OKRs, roles & responsibilities and synergy between them and sales- Created a data driven and measurement culture bringing a data analysis to the team- Guided the team to create a RFP for a strategic, media and performance agency and a PR agency for LatAm- Developed a local marketing campaign, with local concept and working with local media players- Guided the content team to create customer success cases

Austin, Texas, Us

• Deliver on and off marketing campaigns to create awareness and brand positioning• Create inbound tactics for cross solutions (8 pillars) through digital campaigns (social media, search, display and content syndication) • Develop content marketing strategy aligned to persona, marketing funnel and buyer journey• Deliver global events in the region, such as OpenWorld, Leaders Circle• Develop customer reference and customer success cases for the region• Follow with sales forecasts of marketing activities results to address business challenges, gaps, pipeline and revenueMain KPIs: MQL, SQL, CR, sites visit, new contacts for the DB, blog visit, social rates (views, engagements, impressions)ACHIEVEMENTS: • Led a team up to 16 people all over Latin America (social, events & digital)• Increased the conversion rate and MQL generation through inbound|digital activities• Built the first content and digital team at Oracle Latin America• Named global benchmark for the events delivered in the region (innovative, audience and ROI)• Created a 360 marketing activity with digital initiatives and an event that was leveraged on other countries and regions. Event generated USD 92M in pipeline• Built a process for having only one strategic agency in the region (LATAM) being responsible for the RFP, contract, workflows and other process to insure a strategic deliver• Delivered the first Oracle Blog and Social strategy in Latin America

Austin, Texas, Us

Austin, Texas, Us

• Helping SMB companies to start their digital marketing journey• Teaching and Implementing best practices such as SEO, Google Ads, Facebook Ads, Inbound Strategy, Conversion Funnel and Creatives Posts

Armonk, New York, Ny, Us

• Lead execution team (2 people)• Generate demand for the brand portfolio |Develop marketing tactics to achieve the pipeline target• Work with the PR team to launch content and tactics for the market• Measure the results of each marketing tactics.;• Interlock with communication, PR and Market Intelligence teamsACHIEVEMENTS: • Launch of the Cognos Express working with partners, pricing and executives• Generated more that 120 opportunities with a SMB solution, growth of 57% YoY• Working with sales for IBM Forum and IBM Global SymposiumsMain KPIs: pipeline | events attendees

Blue Bell, Pennsylvania, Us

• Generate pipeline for business units through events and partner marketing• Work with the PR team to launch cases and win and promote our executives• Development of communication materials for marketing actions and events• Coordinating agencies and controlling the expenditures and budgetACHIEVEMENTS: • Creating most important event for the company – Unisys Tech Forum• Generated more than 35M in pipeline each year• Implement project of the marketing measurement system, proof of 500% ROI in some activities• Responsible for a marketing budget around USD 2,5M for lead generation activities. • Developed partner marketing with Intel, Microsoft and EMC

Ho Chi Minh City, Vn

• Sales executive for sponsorship events• Content curator for committees, interlock with CxOs• Deliver and set up of main events and committeesACHIEVEMENTS: • Growth of 60% on sponsorship revenue• Increase of attendees at the events for associate and that had board attendees• Second place at the program trainee

Master Of Business Administration - Mba, First Level Management Focusing In Marketing

Graduation, Advertising

Leadership Course, Customer Experience

Curso De Extensão, Marketing

Curso De Extensão, Administração E Negócios