Marketing Specialist
São Paulo, São Paulo, Brazil
Point of contact between the marketing team and all departments: Coordinated schedules across departments (Editorial, Design, Video, Social) on a weekly basis.• Responsible for all project creation, tracking and completion in the internal software platform for the Marketing team.• Maintained the team’s content production calendar.• Proofread and edited 300+ creative material (blog, LPs, emails, ads).• Wrote three articles that were published in the Brafton blog on B2G marketing,… Show more Point of contact between the marketing team and all departments: Coordinated schedules across departments (Editorial, Design, Video, Social) on a weekly basis.• Responsible for all project creation, tracking and completion in the internal software platform for the Marketing team.• Maintained the team’s content production calendar.• Proofread and edited 300+ creative material (blog, LPs, emails, ads).• Wrote three articles that were published in the Brafton blog on B2G marketing, WordPress and sports marketing.• Page building and article publishing in WordPress.• Built and edited 100+ pages in WordPress (Gutenberg block editor)• Wrote about my experiences on the blog about going from knowing almost nothing about WordPress to become the go-to person for WP in the marketing team.• Spearheaded landing page audits across all countries/regions (US, UK, Germany and Oceania).• Wrote three emails with original content that created 10+ leads.• SPB creation.• SEO tracking.Platforms: WordPress, Google Suite, MarketMuse, Clearscope, SurferSEO, Semrush, Ahrefs, Google Console, WCAG Contrast Checker, Diffchecker, BrightLocal, Brafton Content Marketing Platform. Show less