Bianca Andersen Email & Phone Number

George Town, George Town, Ky

George Town, Grand Cayman, Ky

Managing the global Marketing Communications team for the financial services division of the Maples Group. Providing brand, digital marketing, content, creative and event support to 26 business units across 16 international offices, as well as staff engagement, employer branding and talent acquisition campaigns, and CSR initiatives. Developing and delivering strategies that help the Maples Group create meaningful touch points with its target audiences in order to stand out and rise above the noise in a highly competitive market landscape.The Maples Group is a leading service provider offering clients a comprehensive range of legal services on the laws of the British Virgin Islands, the Cayman Islands, Ireland, Jersey and Luxembourg and is an independent provider of fiduciary, fund services, regulatory and compliance, and entity formation and management services. The Maples Group distinguishes itself with a client-focused approach, providing solutions tailored to their specific needs. Its global network of lawyers and industry professionals are strategically located in the Americas, Europe, Asia and the Middle East to ensure that clients gain immediate access to expert advice and bespoke support, within convenient time zones.

George Town, Grand Cayman, Ky

Camana Bay, Grand Cayman, Ky

• Prepare annual marketing strategies and budgets to meet overarching business goals• Develop and manage a busy calendar of campaigns and events involving multiple teams• Create media plans and manage all forms of advertising, including print and digital• Oversee content and creative production, ensuring materials are engaging and on brand• Analyse and report results with recommendations on a timely and consistent basis• Supervise and mentor coordinators within the department• Manage digital marketing agency and collaborate on SEM, SEO and social media advertising• Appear on TV and radio to promote campaigns and events• Evaluate and negotiate sponsorship opportunities• Assisted with the redevelopment of CamanaBay.com and continue to manage website content

Camana Bay, Grand Cayman, Ky

• Managed Camana Bay social media content, advertising and promotions• Reported on Camana Bay social media campaigns• Advised Camana Bay tenants on social media administration and best practices• Drafted content for marketing and public relations initiatives• Maintained and leveraged relationships with local media contacts and industry partners• Created content, distributed and analysed metrics for Camana Bay’s weekly e-newsletter• Oversaw special projects such as the Camana Bay Christmas Give charity programme

Coral Gables, Florida, Us

• Evaluated marketing opportunities and analysed the success of store promotions• Planned, promoted and executed events designed to drive traffic and sales• Coordinated itineraries for and hosted international visiting authors• Wrote copy for press releases, newsletters, print ads and other marketing materials• Worked with Books & Books Miami to ensure consistency of marketing initiatives

Bethesda , Md, Us

• Assisted in planning and overseeing meetings and special events• Organised and conducted site inspections for discerning clients• Prepared client proposals and presentations• Updated client information and preferences in the company’s CRM system• Conducted competitor research and prepared comparative analysis reports