Bianca Bertelli Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

- Maintain positive and collaborative partner relationships, nurturing growth opportunities and ensuring key account management principles are upheld.-Maintain key partner relationships to drive PNE brand strategies, and to create marketing strategies that grow partnership working relationships-Foster strong connections with market clients, industry stakeholders, and suppliers to support corporate partnerships and identify strategies for increasing volume, revenue, and loyalty.-Develop customized partnership proposals, negotiate sponsor benefits, and facilitate contracts with PNE's valuation standards. Innovate to discover new revenue streams, collaborating with departments on implementation strategies.-Work with tight timelines and priorities with wide rage of multiple partners are diligently met, including contracts, budgets, reporting, and standard operating procedures, while also maintaining timely internal and external communication with stakeholders.-Uphold and promote the PNE corporate brand and sub-brands' vision and standards throughout the organization, ensuring alignment and championing across all departments.-Develop and execute comprehensive marketing strategies across consumer and business brands, Spearheaded concepts to enhance brand awareness, increase consideration, and foster brand loyalty.

-Managed multiple top tier partners, building relationships and creating innovated ideas with communication and contractual obligations, ensuring alignment with partner and Canucks brand values and objective-Led coordination of community activations for Canucks marketing campaigns, brand partnerships, and Key Accounts, aligning with the larger Community strategy-Maintained strategic awareness of how to leverage community initiatives to support brand, product, and partnership goals-Led and executed gameday event experience with top tier partners to create a fan experience and align to brand exceptions -Managed work-back, run-of-show, and budgeting for key events and promotional campaigns, optimizing campaign effectiveness and brand visibility.-Led successful management and negotiation of contracts for 17 key sponsors at the Organization, Securing $16 million in sponsorship revenue. Achieved a remarkable ~90% contract renewal rate and upsold +$100,000 across key contracts, showcasing strong negotiation skills and relationship management expertise-Successfully devised and implemented exclusive all-day events for VIP Customers at Rogers Arena-Manage Partnership marketing team, guided professional development and growth plans of 3 junior colleagues -Led content ideation and Execution of highly Successful Campaign for a Global Brand, which has been adopted by multiple NHL, MLB, NFL, NBA, and MLS teams outside the Vancouver Canucks.-Facilitated cross-functional collaboration across brand marketing, design, ticketing, and hospitality, ensuring seamless integration of brand messaging into various initiatives.

Vancouver, British Columbia, Canada

● Managing and fulfilling sponsorship accounts , identify, pursue and developadvertising and partnership opportunities with existing partnerships● Assist with the enhancement of current offerings for partners and drive incremental revenue● Work with clients to achieve a detailed understanding of partnership goals and objectives for allassigned accounts, and articulate and execute same with internal collaborators● Implement in conjunction with Directors, Managers, partners, in game entertainment & events, a wide range of promotional opportunities including Canucks game nights, in-arena promotions, and out-of-arena consumer promotions● Plan, coordinate and executing sponsor events, including promotions, hospitality, community programs and more● Track and report on activation effectiveness against partner objectives and KPIs● Create annual reports according to account responsibilities on an ongoing basis throughout the season● Work closely with the Operations Department to ensure that signage maintenance, development, and design is completed to match the partner’s contractual agreement and signage inventory● Create new partnership sales proposals, including writing, formatting, and proofing proposals● Work with the Corporate Sales department to ensure that inventory elements are properlyincorporated into sponsorship packages● Set up annual meetings in conjunction with directors on specific secondary accounts to review all marketing plans for the next fiscal year, survey satisfaction levels, and up sell opportunities according to account responsibilities● Execute client hospitality requests, meetings, and game-day hospitality requirements● Work with CRM, inventory management tools, Nielsen and other software such as Wrike to create reports for Corporate Partnerships

Vancouver, British Columbia, Canada

• Assisting the Account Managers with managing tracking and reviewing the effectiveness of all corporate sponsorship related activations and elements • Built partnerships with Clubs corporate partners and provided strategic direction for sponsorship integration across the department. • Manage and develop Canucks assets for game day- Rink board layout, capturing social channels, mobile app and Canucks.com, and virtual signage. • Create reports using specific software programs for corporate partners and club reviews • Work closely with operations department and Sportsnet to ensure all assets are running for game day. • Assist with the creation of new partnership sales proposals, including writing, formatting, and proofing proposals

Vancouver, British Columbia, Canada

Assisting Assistant Manager and Team Lead on the Community Ambassador program at Robson locationCreate relationships with every guest to create excitement and fun about our culture, product and community, Stayed up-to-date on company communication, priorities, roll-outs and any additional information required Facilitate relationships with sweat influencers in your store’s community by enrolling relevant guests in our Sweat Collective program and gathering product feedbackPoint of Sale system to accurately and efficiently process guest transactions; payments, refunds/exchanges and gift cards

608 W Broadway

• Assisting customers needs and budgets to appropriate recommendations for their travel• Organizing travels from beginning to end, including tickets, accommodation and transportation• Work with monthly targets and goals to align with store revenue and profit targets • Use promotional techniques and prepare promotional materials to sell itinerarytour packages• Work with a specific booking software to manage clients booking

Vancouver, Canada Area

Vancouver, Canada Area

- Managed the development of the strategic plan for the 2019 Daffodil Ball to ensure all deadlines were adhered to - Oversaw work of the Special Events Assistant to ensure donor outreach, communication and marketing approvals and revenue targets were met - Assisted with asset development and production for all Daffodil Ball collateral - Worked closely with the other departments to help prospect for major sponsorship opportunities - Managed event budget and operation plans to ensure all goals and objectives were met- Helped develop department goals and built forecasting reports on divisional progress toward overall corporate goal - Developed marketing materials with external suppliers and reviewed all creative to ensure accuracy- Managed relationships with both corporate and individual donors

Vancouver, Canada Area

- Led and managed day to day client contact and engagement- Managed deliverables of Account Executive and Account Coordinator for all programs including all associated presentations, client approvals, incentives and required branding- Developed, sourced, and produced project assets production, and reviewed all creative content - Led Project Management efforts, including budget and scope of work creation, as well timeline management and communication for current projects - Led all preparation and completion of training and reporting, including training manuals and weekly/final project reports

- Built partnerships with the Club's top tier corporate partners and provided strategic direction for sponsorship integration across the department. o Plan, develop and execute annual activation strategies Whitecaps FC corporate partners *Partner Portfolio: Adidas, Labatt (Budweiser), BCAA, Tim Hortons, EA SPORTS, Chevron Ford, Premium Brands, Pharmasave o Develop unique and engaging content pieces for use across all social platform in collaboration with Marketing o Organize player appearances to build brand affinity and awareness with Club partners o Manage sponsorship budgets for partners - Organize and manage ‘Caps Kickoff – the pre-match fan festival at the main entrance to stadium o Work directly with club partners, community partners, and various internal departments to ensure all key success factors are met- Organize hospitality events for partners during the season o Opportunity to interact with Club executives, ownership and peers in a B2B setting- Developed Partnership Marketing training programs for post-secondary interns and manage them for duration of internship- Manage partner renewals, upsell opportunities, and contract development - Oversee year end reports for all club partners o Generate post-season reports for each partner to highlight their key metrics over the season including digital impressions, reach, and campaign successes - Track reporting metrics for partner deliverables and activation's

- Manage assigned accounts with Whitecaps season ticket holders;- Provide superior customer service to season ticket account holders as well as all fans;- Develop and maintain relationships through excellent customer service;- Answer the customer service line/email and respond to ticket inquiries, general inquiries and service accordingly;- Help grow our supporter base by assisting in identifying and facilitating new sales and upgrades;- Manage season ticket holder requests, expectations;- Follow up with outstanding accounts and declined payments in a timely manner;- Assist in the renewal and relocation campaigns;- Assist with game day duties, as required;- Communicate and carry out service policies and procedures to Season Ticket Holders in the most professional manner;- Project Lead on a customer service related programs- Project lead for Whitecaps 101- Maintain computerized records of all clients and prospects via ticketing software; and,- Provide support during special events and promotions, as required.- In Charge of the Loyalty Program for our season ticket holders

Vancouver, Canada Area

- Communicated with Clients with booking local jobs- Booked Appointments with models and clients- Trained interns on Office duties- Telephone skills - Created invoices for clients and models- Performed cash and credit transactions, kept track of payments in excel sheets - Use computer software programs and other applications

Content Marketing Certificate

Digital Marketing Certificate

Distinction Diploma, Fashion Business And Creative Arts

Fashion Buying Visual Display Fashion Marketing Textiles Elements of Design Fashion Retailing Fashion Styling Fashion History PR &.

Business Administration And Management, General

Activities and Societies: Retail Marketing Certificate

Content