• Responsible for the strategic coordination of Trade Marketing, working across all company categories, including beverages, chocolates, biscuits, desserts, gums, and candies, focusing on increasing market share and brand performance.• Development of point-of-sale materials (POSM), leading the creation and structuring of visual communication that ensures visibility, practicality, and impact for the Merchandising team.• Management of art and event agencies, including bidding processes, contract preparation, briefings, and feedback, ensuring alignment with brand communication strategies.• Administration of the department's budget, managing an annual budget exceeding R$150 million, focusing on resource optimization and maximizing results from Trade Marketing actions.• Planning and execution of product launch events and cycle meetings for the Sales team, providing experiences that strengthen engagement with clients and internal teams.• Development and implementation of the Perfect Point of Sales (PPOS) strategy for all brands and channels, focused on innovations, launches, seasonality, and marketing campaigns, highlighting projects such as Lacta Easter, Oreo Wandinha, Tang Launch, and Club Social Snack.• Leading team restructuring, promoting a collaborative and high-performance environment, resulting in significant improvements in engagement and talent promotion.• Implementation of integrated processes with partner agencies, optimizing workflow and reducing delivery delays.• Innovation in the creation of point-of-sale materials, elevating the quality and creativity of campaigns, resulting in greater impact and effectiveness in market actions.

• Responsible for the strategic and tactical planning of the Baby Dove, Skin Care, and Oral Care categories, leading initiatives that drove product mix, price optimization, and market share maximization.• Complete management of the product lifecycle, including offerings, pricing strategies, activation calendar development, demand forecasting, and administration of an annual budget of approximately R$100 million, ensuring efficient execution of planned actions.• Coordination of strategic launches, including the creation of sales stories (storytelling) for products and new lines, such as Baby Dove Glycerin, Dove Facial Foams, and Closeup Mouthwashes, which represented significant innovations and entry into new market segments, establishing benchmarks for success in the categories.• Development of point-of-sale materials (POSM), including the creation of promotional kits and customized briefs for each sales channel, focusing on maximizing visibility and attractiveness of products at the point of sale.• Leadership in the strategic repositioning of underperforming categories, using data analysis and market insights to develop campaigns in partnership with marketing, resulting in significant growth in volume, value, and margin, exceeding targets, especially in Oral Care.• Expertise in integrating Trade Marketing strategies with commercial and branding objectives, promoting synergistic actions that strengthened brand positioning and expanded presence in distribution channels.

• Responsible for financial analyses and performance projections for all categories at Nestlé, providing insights that guided strategic decisions for business units.• Monthly preparation and presentation of financial results for the categories to financial managers, ensuring clarity of information and strategic alignment with company goals.• Budget planning for Trade Agreements lines in the P&L, including detailed analysis and approval of payments for commercial agreements, ensuring accuracy and expense control.• Significant contribution to improving the organizational climate by promoting closer relationships between leadership and team, strengthening internal communication, and creating a motivating work environment, positively impacting team performance and engagement.

• Management of dairy categories (brands MOÇA® and Nestlé® Cream) and desserts (Docello™), which represented over 50% of the food service portfolio, focusing on maximizing results and optimizing P&L.• Development and execution of the strategic planning for the categories, including the creation of promotional materials, product videos, sales argumentation materials, seasonal campaigns, volume forecasting, budget control, and building a pipeline for innovations and product launches.• Organization and management of events, fairs, and conventions for clients and internal teams, including FIPAN, Makro Extravaganza, Sodiê Doces Convention, and Traditional Homemade Cakes Convention, ensuring brand visibility and positioning in the market.• Responsible for internal communication at Nestlé Professional, including creating and distributing the newsletter, strengthening communication of strategies and updates for the internal team.• Development of materials and conducting training sessions for the sales team, focusing on products and categories, translating product value into content, enhancing the training and strategic alignment of the commercial team.• Creation of exclusive demand generation campaigns for clients, developing promotional mechanics, incentives, giveaways, and consumer-focused communications, driving engagement and sales performance.

• Development of exclusive demand generation campaigns for clients, including mechanics development, incentives, giveaways, consumer communication, and return on investment analysis.• Responsible for internal communication (Newsletter) at Nestlé Professional.• Marketing budget management.• Organization of events, fairs, and conventions: FIPAN, Makro Extravaganza.

• Purchasing materials for the unit (promotional items, events, point-of-sale materials, telecommunications, and IT equipment).• Participation in cost reduction projects and process improvements.• Regularization of supplier contracts.• Market research, collection of statistical data, and international analyses for entering new markets (Colombia and Peru).