At Ashbi Creative Studio in Toronto, which I co-founded in February 2021, my role as Founder and Creative Director involves:Leading a Dynamic Team: Creating a culture of collaboration and inclusivity among a group of talented creatives.Hands-On Design: Utilizing Adobe Creative Suite, especially Illustrator and Photoshop, to craft unique and impactful branding directly aligned with our clients' visions.Client Collaboration: Working closely with clients to ensure their brand's identity is authentically represented and resonates with their target audience.Digital Marketing Oversight: Strategizing and implementing SEO and online advertising campaigns to extend our clients' reach and engagement.Emphasizing UX: Applying a deep understanding of user experience to make sure our designs are not only visually appealing but also intuitive and user-friendly.Promoting Diversity and Inclusivity: Actively supporting these values as a core part of our identity as a proud black-owned business.Adapting to Industry Trends: Staying ahead of design trends and techniques to keep our clients' brands fresh and engaging.Storytelling and Connection: Aiming to empower businesses to find and express their unique voices, sharing their stories in meaningful ways.Commitment to Learning: Focusing on lifelong learning and professional growth to continuously elevate the service we provide to our clients.In my role, creativity isn't just a job—it's a journey of constant innovation, inspiration, and making a difference through design.

Creative Autonomy & Client Interaction: My days are filled with new adventures, working on diverse brand projects. Using Adobe Creative Cloud, I transform ideas into compelling visual stories, steering each project's direction. This autonomy allows me to leave a personal touch on everything I create.Flexibility of Remote Work: I'm part of a talented team spread across Canada, but I can work from anywhere. This flexibility isn't just about comfort; it's crucial for blending work and life seamlessly, igniting creativity and happiness.A Boundaryless Workday: The traditional 9-to-5 doesn't apply at Darkroast. We focus on design, cutting out unnecessary meetings. This freedom boosts my creativity, productivity, and satisfaction.Support and Growth: Working independently doesn't mean I'm isolated. I'm surrounded by top Canadian talent, providing support and inspiration. Darkroast ensures I have everything I need, from competitive pay and health benefits to tech support and professional development opportunities.Experience and Versatility: With over three years in the field, my portfolio spans several industries, showcasing my commitment to design excellence. My work aims to make a lasting impression, whether in Consumer Packaged Goods (CPG), Cannabis, or eCommerce.Hands-On Design & Collaboration: I use Adobe Creative Suite to craft unique branding that aligns with our clients' visions. I ensure their brand identity authentically connects with their audience, overseeing digital marketing strategies to broaden their reach.Emphasizing UX: My designs are not only visually appealing but also intuitive and user-friendly, ensuring an engaging experience for users.Keeping Up with Trends: I stay ahead of design trends and techniques to keep our work fresh and engaging. My approach to design emphasizes storytelling and connection, helping businesses express their unique stories.