Bianca Borges Email & Phone Number

Sydney, New South Wales, Australia

Project ManagerProject Manager | Real ClicksAs a dedicated Project Manager at Real Clicks, I specialise in orchestrating and leading complex projects to successful completion. With a strong background in strategic planning, team coordination, and client management, I ensure that projects are delivered on time, within scope, and on budget. My expertise includes:Leading cross-functional teams and managing project lifecycles from initiation to closure.Implementing effective project management methodologies to streamline processes and enhance productivity.Cultivating strong client relationships and delivering exceptional service to exceed expectations.Utilising data-driven insights to make informed decisions and optimise project outcomes.My goal is to drive success through meticulous planning, clear communication, and a commitment to excellence.Social Media ManagerAs the Social Media Manager, I craft and execute innovative social media strategies to boost brand visibility and engagement. My role involves creating compelling content, analysing social media trends, and leveraging data to drive growth. Key responsibilities include:Developing and managing social media campaigns across multiple platforms to increase brand awareness and drive traffic.Creating engaging and relevant content tailored to target audiences to foster community and engagement.Monitoring and analysing social media performance to refine strategies and achieve key performance indicators.Collaborating with cross-functional teams to align social media initiatives with overall marketing objectives.Passionate about digital storytelling and data-driven results, I thrive on transforming social media into a powerful tool for brand success.

- Brand Analysis - Photoshoot planning- Mood boards- Budget management - Props purchase - Editing (Adobe Lightroom and Photoshop)- Light equipment

Sydney, New South Wales, Australia

- Managing end-to-end marketing operations by developing strategies for offline and online marketing campaigns implemented across Australia and New Zealand, leading video projects, and performing analysis and reporting.- Managing the company's social media presence on Facebook, Instagram, and YouTube, including the coordination of paid advertising campaigns and the scheduling of content publication.- Developing and executing email marketing strategies, initially leveraging Mailchimp and later transitioning to the SmartrMail platform, integrated with the Maropost Commerce Cloud (formerly Neto e-commerce).- Developing visual concepts that align with marketing campaign goals and gathering and creating high-quality visual assets that resonate with the target audience. - Utilising Adobe Creative Suite (Photoshop, Lightroom, and Illustrator) and Canva for photo editing and video creation.- Conducting analysis and reporting on marketing campaigns, and utilising Excel spreadsheets for management of marketing data, budgets, and campaigns.- Utilising Trello for streamlined workflow management and collaboration with team members.

São Paulo, Brazil

- Managed national-level marketing strategies promoting the company's canine-focused products and services for health and well-being.- Implemented multi-channel marketing campaigns, leveraging print advertising and social platforms.- Participated and contributed to the company's rapid expansion from a regional entity to a nationwide organisation. - Provided leadership to a marketing assistant and a copywriter.- Boosted Facebook and Instagram engagement by an average of 16% and increased followers by an average of 25% through the implementation of various strategies, including the introduction of the popular 'dog of the month' campaign.- Generated high-quality leads and optimised ROI by creating, managing, and refining Google Ads campaigns for diverse regions and target audiences. - Conducted comprehensive keyword research, tested ads, analysed campaign performance, and delivered detailed reports.- Created and curated a blog sharing valuable content on dog-related topics, emphasising disease prevention and general well-being.- Monitored and promptly addressed customer inquiries, comments, and messages on social media channels, nurturing a positive and interactive online community and fostering robust relationships with both existing and potential customers.- Fostered strategic partnerships and represented the company at various events and fairs.- Conceived, designed, and executed print marketing materials for use in events and fairs, as well as prepared welcome kits for affiliated veterinarians.

São Paulo, Brazil

- Provided comprehensive support to internal departments, specialising in crisis management services and securing media coverage in newspapers and magazines through targeted media outreach and strategically crafted press releases.- Managed internal communications, including newsletters, employee recognition programs, and events coordination.- Led the implementation of the company's social media strategy on Facebook, Instagram, and LinkedIn.- Strengthened the company's online presence by overseeing multiple social media platforms, showcasing client review videos, and creating engaging content.

Postgraduate Degree, Marketing/Marketing Management, General

Advanced Diploma, Leadership And Management

Bachelor'S Degree, Social Communication