Bianca Ross Email and Phone Number

I am an expert strategic and hands-on Marketing Director who works with businesses on an as-needs basis, because all brilliant companies need marketing, not necessarily full-time. I've completed business and marketing strategies, pitches, and roll outs for Coca Cola, Goodman Fielder and Workwear Group (Wesfarmers), and SME clients across FMCG, pets, fashion, property, building and construction, tech, and finance.I've worked with Finance, Operations, Procurement, Factory, Sales, and Marketing and know how to rollout successful business and marketing strategies.I help your business harness digital marketing and AI and ChatGPT to drive more opportunities for on-brand content and communication across your entire business via blogs, articles, posts, content, and company collateral.I facilitate workshops to set your company’s growth strategies, and as a published author, I help the people in your business understand how to communicate the right message to your customers so that your business achieves targets and your people meet their KPIs.

Herbert Peabody is the farmer with his own book series, resident country radio segment and digital platforms, inspiring children to grow up strong and healthy. As a former farmer myself, and armed with strong consumer insight, I determined a gap in the market for the need to connect children with where food comes from. And, Herbert Peabody was created!In an author first, Lions International chose two titles for their Australian literacy program. With over 4,000 copies sold, Herbie and I have featured on news.com.au, ABC Breakfast TV, ABC radio, 3AW, 2GB, and received great reviews from The Age, Daily Telegraph, The Weekly Times, Disney Princess Magazine, Home Beautiful and Australian House and Garden.https://herbertpeabody.com/

• Lead cross-functional teams in consumer immersions for Coca Cola & Goodman Fielder• Facilitate NPD workshops based on insight and research findings• Determine business NPD and channel decisions and strategies • Build new business channels and NPD projects

Sea Salt Marketing is a small business with a massive heart, specialising in Australia’s construction and building industry. We work with builders all over Australia, making their marketing worry-free by crafting unique marketing plans and strategies to help their business grow.

I founded Pitch46 to write and produce content for my clients - from website copy to business tenders to articles to personal profiles - to purposefully grow their business brands.With 15+ years working both client and agency sides, I know how to grow businesses and brands.https://pitch46.com/

Brand Lead to relaunch Ivory Coat, the Australian Natural Health pet brand, across the Pet Specialty channel.Create and deliver the ATL and BTL communication strategy and campaign to grow Ivory Coat’s value and volume share.

• Global purchase journey communication strategy with local market rollout based on behavioural quant insights for FrieslandCampina & Scotch & Soda• Determine and implement growth driven regional and local marketing strategies • Lead cross-functional internal, agency & supplier teams to optimise online & offline campaigns • Strategy planning on international campaigns with Wavemaker Creative

• Lead cross-functional teams in consumer immersions for Coca Cola• Facilitate NPD workshops based on insight and research findings• Determine business NPD and channel decisions and strategies • Build new business channels and NPD projects

• Lead brand architecture workshops for Marathon Foods & Lifestyle Communities• Lead NPD and innovation sessions to grow brand offerings• Facilitate qualitative research and focus groups to deliver insight based growth• Strategy planning & consumer insight with creative team

• Lead corporate brand architecture relaunch for Kaer, K2 and Band• Integrate digital, social media & traditional comms for Tiger Beer marketing strategy • Strategic marketing direction & insights for Tiger Beer regional digital strategy, MasterCard regional sales program, Brother ATL & BTL Hong Kong campaigns

• Determine licensing partners for children’s juice portfolio based on brand values• NPD and innovation for adult juice portfolio• Retail and RECA range consolidation in line with consumer trends• Oversee Fruitopia brand transition under new brand directives

• Grow retailer category value via channel range review in line with consumer trends• Leverage consumer insight preference for Aussie fruit with Australian Grown brandFacilitation of $2.5 million integrated advertising campaignPrompted brand awareness increase of 59% to 90% over 3 months, 71% brand recognition with core target, 41% brand & advertising linkage with core target, increase $ share from 15.9% to 21.4% over 11 months

• Manage adult snack and children’s dairy portfolio as part of successful turnaround Nestle Chilled Dairy business• Create and launch Milo Diary Dessert• Oversee and rollout sugar reduction project with product development team • Negotiate licensing deals across children’s portfolio in line with brand values