I founded Butterfly in 2009 with a vision: to infuse emotion into everything we do. I believed that brands, products, and strategies should be rooted in human insight and expressed in a deeply human way, not just frameworks and PowerPoint presentations, crafting stories that capture minds, spirits, and hearts – because decisions aren't just made on data; they're driven by conviction, by emotion.I’ve built Butterfly into a world class business with studios in London, New York and Amsterdam. At our heart is Vibrant Thinking. Vibrant Thinking reflects who we are and why all our Butterflies joined our business. Helping business leaders think harder and feel deeper is why our clients partner with us. And delivering bold strategies is what has driven our reputation.I get huge satisfaction from helping clients look at the world differently, unpicking their challenges through a new lens. I love breathing life into brands with emotion and defining growth beyond the core to future proof the revenue streams for our clients’ businesses. Bringing my passion for story-telling, I ensure we build excitement, energy and conviction to ensure those ideas land in the business and live into execution.