Bianca Cortés Email & Phone Number

Orlando, FL, US

Utah, United States

• Created and maintained the roadmap, OKR's, and KPI's based on business priorities
• Aligned the product vision with the organization's overarching goals
• Documented stakeholder needs, business requirements, and priorities in the backlog, ensuring a comprehensive understanding of project scope
• Hosted backlog refinement meetings to facilitate team collaboration and ensure all work was captured, understood, and organized
• Conducted planning meetings with internal and cross-functional teams to establish bandwidth, priorities, assignments, dependencies/blockers, and plan work for future sprints
• Coached the data engineering team on agile framework principles, agile software development, best practices, and scrum methodologies✓ Introduced and hosted sprint reviews to promote communication of deliverables.

Remote

• Lead the Advanced Analytics department in implementing a Machine Learning framework for Customer Service analytics to efficiently provide more informed Customer Service offerings
• Conducted current state interviews, gap analysis assessments, and requirements gathering workshops with SMEs to document requirements into the backlog
• Worked in partnership with stakeholders to assist in the creation of OKRs, KPIs, a workstream, and/ product vision
• Hosted the sprint refinement meetings to integrate requirements into user stories, features, and epics and consistently groom the backlog
• Hosted sprint planning to ensure the development team stays aligned with sprint goals, OKRs, and the scrum team members have work assigned according to their bandwidth
• Hosted and managed the presentation for the sprint reviews that demo deliverables to senior leadership with my department and highlight the team's progress in reference to sprint and release goals ✓ Led two major gap.

Greater New York City Area

• Pioneered the foundation of the NBA Teams and affiliate leagues product performance reports on social media content consumption and monetization programs to convey the stakeholders' assigned KPI's
• Queried and cleaned raw data from social media analytics platforms to analyze for reporting.
• Project manager of a data automation project that optimized manual queries to automated queries utilizing API's.
• Created canned and Ad Hoc analytics reporting in PowerPoint and Adobe Analytics dashboards of product performance to provide insights that uncovered consumption trends on the team sites, apps, and monetization programs.
• Project Managed the consolidation, transition, and implementation of affiliate league analytics from Turner's data instance of Adobe Analytics and Google Analytics to the NBA's instance of Adobe Analytics
• Hosted cross-departmental Scrum meetings utilizing Jira to track everyone's progress and resolve blockers.

New Jersey

• Compiled and analyzed data from international licensee sites to track served ad impressions and ensure contractual compliance
• Managed the creation of the NBA team's inventory in Google Ad Manager. Created and tested ad tags for implementation
• Built campaigns in the Google Ad Server that trafficked sponsor and NBA in-house ads on the NBA domestic and international licensee sites
• Utilized debugging tools such as developer tools, Google Publisher Console, Geo-edge, and Charles. QA'd creative assets in testing environments
• Oversaw numerous On-Demand Platforms, coordinated with marketing to create media plans, and setting up the platforms with creatives and schedules✓Streamlined the process for ad tag creation requests which resulted in.

• Developed preliminary solar system designs as a visual example for homeowners via the Sketch application.
• Conducted analysis of customer’s current and projected electrical usage, financial ROI, and generated project proposals and quotes.
• Managed client appointments assigned from lead generation specialists, logged all communications with customers in Salesforce CRM database.
• Project managed all of my contracts from proposal to permits and solar panel installation.

Magna Cum Laude

Bridgewater, NJ

• Managed a four-million-dollar territory consisting of 36 retail SMB accounts spread across Latin America.
• Responsible for sales reports and projections, government bids, data analysis, trend forecasting, warehouse orders, hosting business meetings, sales presentations, translating, building and maintaining business.
• Served as a liaison between the marketing, credit, finance, order management group and supply chain management departments for my Spanish and English speaking accounts.
• Maintained track of product inventory, installed new machines, updated signage and advertisements inside third-party retail stores such as Best Buy, Office Depot, Staples, OfficeMax.
• Managed and executed travel routes, event planning and training plans. Demoed Brother products at technology expos across the United States trained end users and third-party sales representatives on Brother product.

• Facilitated the complete solution of product and service sales, software and hardware upgrades, installations, troubleshooting, diagnostic testing, data recovery, and customer education✓Achieved store services employee.

• Trained and coached new sales reps in the Mobile department.

• Responsible for the departments’ notional margin and revenue daily and monthly goal achievement
• Loss prevention, securing and zoning the department
• Selling products through the POS register, handling returns and exchanges, ensuring returned products were processed properly.

Computer Information Systems, Web Development And Administration, 3.7 Gpa

Activities and Societies: Dean's List

Web Development

Web Development, Computer/Information Technology Administration And Management