Design and implement digital marketing strategy and increase sales for distilleries and craft spirits brands. Drive business growth by leveraging digital marketing tools, and adhering to industry-specific strategies. Adjust and optimize marketing campaigns according to data-driven insights. Website design, online and field marketing management.Key accomplishments:★Turned up the volume of sales of a new RTD brand by training and managing 40 staff across 8 US states to execute on and off-premise events. Proven record of sales of over 4k units at off-premise events in the OND program.★Successfully launched a website for a Tequila company with DTC feature.★Presented a webinar on email marketing strategies for distilleries, being voted by distillery owners among the top 3 best presentations in the entire online event.

Design and implement digital marketing strategy, and offer suitable products, according to clients' needs. Drive customer success through business growth, by leveraging digital marketing tools, and adhering clients' budget. Adjust and optimize SMS and email marketing marketing campaigns according to data-driven insights. Ensure customer acquisition, retention and growth, through consistent and impeccable customer service, including timely communication and efficient technical troubleshooting.Marketing specialties: SMS and email marketing, Drip campaigns, Lead generation funnels, Content writing, Social Media Marketing, Pay-per-click campaigns, Lead generation, Webinar and podcast editing, SEO, Graphic design for online and printed materials, E-commerce and online sales strategies for B2B.Key accomplishments:★ Significantly increased client revenue from existing email marketing campaigns, from $700/week, to $2000 per week, after amendments were implemented. Directly resulted in an increase in total revenue, from email marketing, of 65%. Also reduced operational costs, saving the client an additional $3000/year.★ Successfully delivered 7,000 samples of a client's product for an activation in the 2021 Austin Marathon on a tight schedule, which involved coordinating efforts with a cross-functional team of product managers and admin staff.★ Raised client’s revenue originated from e-commerce sales by 50k/year by leveraging digital marketing tools and implementing Marketing Analytics tools and sales funnels.

Boosted quality of on and off-premise events by staffing and training brand ambassadors, and cultivating relations with store managers. Architected in-person and online strategies to drive brand awareness, increase sales, and developed a connection between consumers and brands. Handled bookings of promo teams and bartenders for private and corporate events, acting as a liaison between liquor brands, event planners, and staff across 10 states in the U.S.Key accomplishments:★Turned up the volume of sales of a new RTD brand by training and managing 40 staff across 8 US states with proven record of sales of over 4k units at off-premise events in the OND program.★Managed a team of bartenders for an activation during the US Grand Prix with an estimated attendance of 140k people.★Effectively led and coordinated 15 promo models in multiple stations at a high volume Hard Seltzer festival.★Increased sales by 300% as a regional team lead in the Austin market for a tequila company.

Planned, executed and delivered exceptional quality educational, corporate and family events. Thoroughly assessed customers' needs in order to guarantee all aspects of events resulted in high customer satisfaction. Coordinated entire event planning and production lifecycle, including: managing clients' budgets, procurement of materials; communication and negotiation with vendors; social media marketing; and event execution. Key Accomplishments:★Successfully planned, coordinated and produced a high-budget, 3-day destination wedding, for over 200 guests.★Organized over 30 successful events

Devised marketing strategy to secure retention of existing students, and meet target for new student enrolment. Managed student retention through stringent teacher selection procedures and teacher training, as well as through event planning and execution, to enhance student engagement and satisfaction. Drove new student enrolment through social media (Facebook; Instagram), and digital marketing strategies, and through promotional events. Trained staff to adopt best practices for customer service and sales across all streams of communication. Owned sales, marketing, CRM and Salesforce implementations. Managed customer expectations through feedback elicitation via Google forms; enabling services to be adjusted and improved, to ensure customer satisfaction. Key Accomplishments: ★Generated 12,000 leads through outbound marketing strategy and planned events. This directly led to increase in student enrollment from 400 to 1100, thereby growing the school from 1 to 4 branches. ★Created and enhanced social media presence across Facebook and Instagram, resulting in 1500 followers in 2 years. ★Managed and trained 10 administrative staff across 4 school branches.

Collaborated with pedagogical coordinators to recruit, onboard, and train new teachers. Involved in research activities with students and staff, that aimed at creating self-awareness, improving student outcomes and staff performance. Planned, coordinated and successfully produced local school events, of up to 1100 students, and international school events of up to 40 students. Trained teachers in best practices for representing the school at promotional events. ]Key Accomplishments: ★Led and trained a team of 15 teachers participating in school events. ★Achieved 90% pass rate 3 years in a row, by training teachers in effective lesson delivery for ESL Cambridge exams. ★Marketed and coordinated yearly exchange programs for 40 campers aged between 11-16, traveling from Brazil to the U.S. and Canada. Responsible for student and parent-side communication, as well as communication/negotiation with partner schools in California and Toronto.

★Taught classes for kids and teens, dedicated to improve students comprehension and production of English★Created lesson materials to help students learn in a fun, natural fashion