Bianca Eiglsperger Email & Phone Number

United States

- Leading Product Manager in key strategic product development project of BSH (technical platform project: Next generation of cordless vacuum cleaner)- Definition of product vision, product requirements, specifications and user stories (while applying Design-to-Value method and requirements engineering processes)- Planning, execution and analysis of holistic UX / market researches (quant.& qual.)- Prioritization of features & functionalities based on customer & business impact- Cross-functional collaboration and stakeholder management to ensure seamless execution of the product development project- Development of extensive Go-to-Market strategy and set-up of initiatives for launch excellence

München Und Umgebung, Deutschland

- 360° Lifecycle management of cylinder vacuum cleaners (in agile working method)- Product optimization to accelerate growth opportunities & maximize customer satisfaction- Management of complexity reduction & standardization projects for profitability improvements

München Und Umgebung, Deutschland

- Support in setup of country-specific product portfolios - Preparation and execution of strategical country visits- Analyses of Financial KPIs

Bern Und Umgebung, Schweiz

- Conception & Execution of a product launch- Support the product managers (assortment administration, market and target group research, KPI analyses, data managament)- Organization and analysis of field-tests- Administration of communication materials

Nürnberg Und Umgebung, Deutschland

- Execution of show reports- Analysis of visitor and exhibitor surveys- Preparation of trade show briefings- Drafting of special evaluations- Support within secondary market research activities

Nürnberg Und Umgebung, Deutschland

- Search Engine Optimization- Website-Testing- Web analytics- Comparison statistics

Sontheim An Der Brenz

- Project work: Analysis of the economic, political, social, competitive and financial framework that supports or prevents an enhanced market entry of the CMC Consumer Medical Care GmbH in the home care business- Support of Key Account and Product Managers in day-to-day business

Heidenheim An Der Brenz

Completion of Bachelor’s thesis: “Development of an online communication concept for the digital fever thermometers "Thermoval" of the PAUL HARTMANN AG”

Heidenheim An Der Brenz

- Processing of a packacking relaunch for the blood pressure monitor “Tensoval mobil”- Competitor analyses- Design and conception of web-application for blood pressure monitors

Heidenheim An Der Brenz

- Processing of direct export transactions- Customer dialogue- Contribution to the development and design of a web-based product catalogue

Heidenheim An Der Brenz

Project thesis: "Opportunities to improve the process of replenishment with consumable materials in the production site for medical products of the PAUL HARTMANN AG in Heidenheim."

Heidenheim An Der Brenz

Project thesis: “Methods to gain new customers and take customer care for the “MoliMed for men”-range, considering the planed Relaunch of the “MoliMed”-range and the products of the competitors.”

Heidenheim An Der Brenz / Herbrechtingen

- Order process management for technical components and raw materials - Supplier comparisons- Contract negotiations- Inventory management

Master Of Arts (M.A.), International Marketing, 1,5

Activities and Societies: MTP - Marketing zwischen Theorie und Praxis e.V.

Bachelor Of Arts (B.A.), Business Administration - Industrial Management, 1,4

Cooperation partner: PAUL HARTMANN AG Heidenheim

Bachelor Of Arts (B.A.), Economics, 1,2

Activities and Societies: UCSB Bridges - International Students Club