Bianca Exall Email & Phone Number

Australia

Australia

• Owner of organic social content for Pacific Greater Asia (Australia, New Zealand, Japan and Singapore)• End-to-end briefing, building, proofing, scheduling of digital assets and copy creation across social channels and website• Reporting on analytical performance to utilise for ideation and strategy for future campaigns• Working with distributor markets (Philippines, Malaysia, Thailand, Vietnam) approvals and support Australia + New Zealand in-store teams with digital collateralAchievements include:📱 Ownership and powerhouse of Pandora Australia’s in-house TikTok content - doubled the average CTR, achieved cheapest CPM and highest (100%) video views compared to commercial Global content🎥 Shoot with my pup to create paw-some TikTok content for Mother’s Day 2023 🐶💎 Launch ‘Pandora: Lab-Grown Diamonds’ across organic social💬 Test and learn with a content focus on Affordability (reliability during cost of living crisis), Newness (brand awareness), Competitions (organic reach) - with 📈 results• Content strategy and optimisations for organic to be pushed through paid channels + website 👩‍💻

• Ownership of Year13 Facebook and Instagram content ideation, production and strategy + community management 🤳• 26% organic following increase on Instagram 📈• Worked on social strategy, campaigns and the production of content with:💰 Westpac🍗 Red Rooster☀️ NT Tourism👖 Levi’s🫡 Defence Force Recruiting🛌 Scape👷 Engineers AustraliaJust to name a few!• Implemented initiatives to increase user submissions, optimised scheduling output, diversified variety of content, reporting on analytics and streamlined social media processes

• Content ideation and production for website articles• All aspects of organic and paid copy, working on content for campaigns with:🛩️ Flight Centre Travel Academy🛎️ Accor🛠️ VERTO🎶 JMC Academy + Australian Institute of Music🚌 Government: The Gappa, Summer Skills• Year13 Expo content - competitions, guest speaker + interview copy• End-to-end scheduling, editing and posting written content across website and social channels

Sydney, Australia

• Customer service• Experience in sales, achieving budgets• Cash and EFTPOS handling

Skechers Market City

St Leonards, New South Wales, Australia

@ TV Soap

Parramatta South Campus At Western Sydney University

• Producing stories for the online and print publication• Sub-editing articles• High quality standard of writing, editing and proofreading

Sydney, Australia

Bachelor'S Degree, Communication And Media Studies

Journalism and sub-majoring in Public Relations

Certificate Iii In Live Production In Theatre And Events, Cinematography And Film/Video Production

• 70 hours of work placement with Wedding Expos Australia 2015, Career Expo 2015 with Doonside Technology High School, MadMatt Video.

Higher School Certificate, Year 12