Bianca Hernandez

Bianca Hernandez Email and Phone Number

Director of Corporate Communications at CHRISTUS Health @ CHRISTUS Health
Bianca Hernandez's Location
Irving, Texas, United States, United States
Bianca Hernandez's Contact Details
About Bianca Hernandez

A dedicated and highly skilled marketing professional with a diverse background that includes planning, execution, and measurement of all elements of integrated marketing communications, including branding, advertising, promotional strategy, public relations, sales, direct marketing, and digital and social media. Extensive experience in communicating and building relationships with all levels of personnel. A self-motivated, team player as well as individual contributor who can perform at both strategic and tactical levels.

Bianca Hernandez's Current Company Details
CHRISTUS Health

Christus Health

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Director of Corporate Communications at CHRISTUS Health
Bianca Hernandez Work Experience Details
  • Christus Health
    Director Of Corporate Communications
    Christus Health May 2023 - Present
    Irving, Tx, Us
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  • Parkland Community Health Plan
    Director Of Marketing Operations
    Parkland Community Health Plan Jul 2021 - May 2023
    Dallas, Texas, Us
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  • Parkland Community Health Plan
    Marketing Project Manager
    Parkland Community Health Plan Jun 2020 - Jul 2021
    Dallas, Texas, Us
    View
  • Tuesday Morning
    Senior Marketing Manager
    Tuesday Morning Jun 2016 - May 2020
    New Jersey, New Jersey , Us
    Developed, executed, and measured comprehensive marketing strategies to achieve corporate growth goals across all marketing channels. Directed organic and paid social media strategy and execution.
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  • Ace Cash Express
    Director Of Advertising And Marketing
    Ace Cash Express Nov 2014 - Jun 2016
    Irving, Texas, Us
    Developed, implemented, and measured media programs, promotions, and events to drive customer acquisition in target markets. Programs managed included radio, television, print, competitive and Hispanic strategy, and consumer research.
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  • Sheplers Inc.
    Head Of Retail Marketing
    Sheplers Inc. Aug 2013 - Nov 2014
    Us
    Reporting to company CEO, responsible for leading, executing, and measuring all marketing and advertising programs in support of retail locations. Planned and managed projects across multiple media, including monthly newspaper circulars, weekly email distribution, direct mail loyalty program, newspaper ROP ads, social media, in-store signing, and local special events. Served as head of Retail Marketing department and member of executive leadership team.
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  • Fogo De Chao
    Senior Marketing Manager
    Fogo De Chao Jun 2010 - Aug 2013
    Dallas, Texas, Us
    Responsible for development and execution of marketing, advertising, and public relations programs on a local and national level, including brand and promotional strategy, creative direction, and media placement. Designed and implemented corporate social media strategy, including content calendar and growth tactics. Instrumental in development of extensive consumer research study to shape brand positioning, marketing strategy, creative direction, and media planning.
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  • Zale
    Manager Of Marketing
    Zale Sep 2006 - Jun 2010
    Irving, Tx, Us
    Planned and executed branded marketing programs including broadcast, direct mail, online, newspaper and events. Responsible for multi-channel marketing strategy in support of product launches and cooperative advertising, including management of multiple agency partners, corporate resources, and vendor/designer relationships.
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  • Zale
    Advertising Project Manager
    Zale Aug 2005 - Sep 2006
    Irving, Tx, Us
    Managed relationships with designer jewelry and prestige watch brands to execute regional, multi-channel marketing and public relations strategy for new-store markets.
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  • Zale
    Advertising Project Manager/Marketing Specialist
    Zale Aug 2002 - Aug 2005
    Irving, Tx, Us
    Responsible for day-to-day execution of in-store advertising, including creative, production and field communication.
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  • Zale
    Publications Coordinator
    Zale Mar 2001 - Aug 2002
    Irving, Tx, Us
    Responsible for editorial content of various internal and external media. Wrote and edited material for corporate communication vehicles, including newsletters for field personnel, press releases, and web copy.
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Bianca Hernandez Skills

Advertising Marketing Integrated Marketing Direct Mail Public Relations Marketing Strategy Direct Marketing Email Marketing Management Social Media Online Advertising Media Planning Market Planning Sales Retail Strategy Leadership Event Management Event Planning Brand Management Creative Direction Digital Media Project Management Multi Channel Marketing Strategic Planning Social Media Marketing Customer Relationship Management Market Research Loyalty Marketing Marketing Budget Management Local Marketing Cross Functional Team Leadership Cross Functional Coordination Content Strategy Content Development Social Media Integration Email Strategy Brand Strategy Brand Marketing Copywriting Community Management Influencer Marketing Sprinklr Seo Copywriting Google Analytics Facebook Marketing Multi Media Marketing Campaigns

Bianca Hernandez Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Bachelor Of Journalism
  • The University Of Texas At Dallas
    The University Of Texas At Dallas
    Marketing Management

Frequently Asked Questions about Bianca Hernandez

What company does Bianca Hernandez work for?

Bianca Hernandez works for Christus Health

What is Bianca Hernandez's role at the current company?

Bianca Hernandez's current role is Director of Corporate Communications at CHRISTUS Health.

What is Bianca Hernandez's email address?

Bianca Hernandez's email address is bi****@****hmo.com

What is Bianca Hernandez's direct phone number?

Bianca Hernandez's direct phone number is +197236*****

What schools did Bianca Hernandez attend?

Bianca Hernandez attended The University Of Texas At Austin, The University Of Texas At Dallas.

What are some of Bianca Hernandez's interests?

Bianca Hernandez has interest in Education.

What skills is Bianca Hernandez known for?

Bianca Hernandez has skills like Advertising, Marketing, Integrated Marketing, Direct Mail, Public Relations, Marketing Strategy, Direct Marketing, Email Marketing, Management, Social Media, Online Advertising, Media Planning.

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