-Develop creative ideas and initiatives to address the marketing goals of retail advertising clients like Sephora, Levi's, and Walmart through performant creative strategies and AR solutions on Snapchat-Communicate creative best practices and build strong relationships with senior partners across top clients and their agencies to achieve business goals such as raising brand awareness and driving incremental revenue-Influence, educate and inspire clients and agencies to leverage Snapchat's AR products through creative presentations and pitches

-Feature 100+ multicultural creatives globally though in-depth interviews across the arts to highlight their creative journeys and cultural backgrounds and raise awareness around their work (reaching an audience spanning across 99+ countries) - Curate multicultural exhibits featuring mixed media works by women and non-binary artists at leading art fairs and galleries such as The Affordable Art Fair, The Hamptons Fine Art Fair, The Selina, and Chashama. -Developed the content, branding, and layout for sheerworldwide.com and oversee all marketing and brand strategy across social, SEO, email, and events -Produce original video and photo shoots partnering exclusively with women of color photographers and videographers that share the stories of creative women and non-binary people of color-Partner with organizations across arts, culture, fashion, and social justice like Gloria Steinem’s Foundation, The Shed, Chashama, SIRA, Children of Promise, and brands like KREWE to highlight the work and businesses of global, emerging BIPOC creatives, share resources, and raise awareness around their work -Featured in Brooklyn Magazine, Smiley News, AMAKA, BK Reader

-Developed the content and layout of the global Meta Discovery Commerce internal hub for performance advertising and commerce solutions sales pitch decks-Work closely with global cross-functional teams across design, product, and sales to strategize compelling content that communicates the value of Meta’s performance advertising solutions -Owned the research and analysis of competitor marketing and commerce strategies to help inform future Discovery Commerce messaging-Created an internal Discovery Commerce global program guide to serve as a single source of truth and educational resource for the global business marketing team-Collaborated with the Virtual Partner Center to coordinate and activate performance marketing workshops featuring expert speakers for sales clients across APAC, EMEA, and North America

-Pitched partner-specific growth marketing strategies and educate brand partners such as Burberry, Lancôme, and Calvin Klein on ShopRunner's core tech products and data-driven marketing offerings-Managed marketing campaigns for 22 partner accounts while increasing overall attributable marketing revenue by 112% YoY through creative and audience testing insights-Led social media strategy, execution, and reporting resulting in increased reach by 120k+ accounts YoY and launched our very first influencer program-Owned day-to-day communication with cross-functional teams such as design and analytics to fulfill marketing requests, report on KPIs, and share recaps with partners that are insight-driven and impactful

-Negotiated $700,000 in incremental media spend with brand partners like David Yurman, Gucci, and Luxottica for the Spring 2019 season-Developed and pitched innovative, custom, omnichannel marketing proposals to vendors including branded content, display, social media, paid search, and publisher buys-Created custom Facebook and Instagram campaigns driving sales and increasing brand awareness. Maximized vendor campaign performance through strategic budget allocation, audience optimization, and cross- functional team planning-Partnered with cross-functional teams on all aspects of Saks.com editorial content planning. Leveraged site reporting and campaign results to determine the success of all content to create insight-driven improvements

-Planned weekly editorial content for all categories on the Saks mobile site, app, and WeChat account and managed weekly site real estate performance reporting-Assisted with curating and styling for editorials such as “The Collective” featuring cultural influencers and popular trends in the contemporary market while also selecting additional product to curate custom feature arrays-Met with buying, merchandising, and site operations teams regularly to provide updates on online business performance and to develop strategies to help improve their online business-Created digital marketing coop recap decks for brand partners consisting of digital program assets, network display and social media campaign results

-Assisted fashion editors and stylists including Kate Young and Carlyne Cerf de Dudzeele with shoot preparation-Coordinated traffic flow of samples before and after photo shoots and still life stories while maintaining an organized and aesthetically pleasing accessories closet for maximum efficiency-Communicated with public relations agencies and showroom coordinators to confirm availability of featured products

Contributed to both the Features and Opinions sections of The Fordham Observer