I have extensive experience in the field of linguistics, working in translation, editing, content production, and digital marketing. I hold an MBA in Marketing from USP/Esalq, and a Master's degree in Linguistic Studies from São Paulo State University (UNESP). I graduated in Translation (English, Portuguese, and Spanish) from the same institution. During my undergraduate studies, I was awarded two scholarships to study in Mexico (UANL, 2017) and Argentina (UnCuyo, 2016).
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Product Content Lead3M Mar 2022 - PresentSumaré, São Paulo, BrasilManagement of a team of copywriters to translate and localize content; content management, timelines, and KPIs; defining the digitization calendar in LATAM; monitoring the level of content and digitized products; analyzing CX on product pages and implementing improvement plans; reviewing and analyzing campaigns and projects; aligning priorities with the Marketing Center and business. -
Content Specialist3M Jun 2021 - Feb 2022Content management, timelines, and KPIs; monitoring the level of content and digitized products; analyzing CX on product pages and implementing improvement plans; aligning priorities with the Marketing Center and business; translation and localization of content for 3M LATAM product pages.
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Copywriter And Translation Analyst3M Dec 2020 - May 2021Translation of 3M products (from English into Portuguese and Spanish); content localization for Latin American countries; careful proofreading; keywords and SEO analysis; text standardization following 3M standards.
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Freelance TranslatorFreelance May 2019 - Nov 2020Freelance translator of English and Spanish
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Translation Proofreader (English, Spanish, Portuguese)Translation Agency Sep 2018 - Apr 2019São Paulo, BrasilProofreader of medical, administrative, educational, and marketing texts.
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Private TeacherAutônomo Jan 2018 - Aug 2018São Paulo, BrasilPrivate teacher of English and Spanish languages
Bianca Lobo Education Details
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Marketing -
Estudos Linguísticos -
Ciencias Del Lenguaje -
Classics And Classical Languages, Literatures, And Linguistics
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Traductorado Bilingue
Frequently Asked Questions about Bianca Lobo
What company does Bianca Lobo work for?
Bianca Lobo works for 3m
What is Bianca Lobo's role at the current company?
Bianca Lobo's current role is Product Content Lead | 3M.
What schools did Bianca Lobo attend?
Bianca Lobo attended Mba Usp/esalq, Unesp - Universidade Estadual Paulista "júlio De Mesquita Filho", Universidad Autónoma De Nuevo León, Unesp - Universidade Estadual Paulista "júlio De Mesquita Filho", Universidad Nacional De Cuyo.
Who are Bianca Lobo's colleagues?
Bianca Lobo's colleagues are Joyce Lasser, Ed Weaver, Danith Fryar, Mark Gaetz, Kimberly Anderson, Paula Fontes Da Silva, Edyta Zielonka.
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