Bianca Gabrielson-Russo Email & Phone Number

Washington, Dc, Us

Sole Product Designer, Visual Designer, and UX Researcher.

Atlanta, Georgia, United States

Facilitate the marketing and branding integration of legacy Pritchard & Jerden and Sterling Seacrest Partners through the merger process as the largest independent insurance brokerage in the SoutheastDevelop and redesign Sterling Seacrest Pritchard’s new brand image, guidelines, and deliverables while servicing 86 sales teams with custom creative collateral. Grew the new brand’s LinkedIn followers by 52% in 1 year, generating 20% of the company website’s traffic. Manage the brand’s social media presence and maintain the agency website.Spearheaded coordination and created custom event branding for the firm’s 2021 signature event. Grew event attendance by 36% and RSVPs by 62% through email marketing and social media strategy.

Greater Atlanta Area

Designed strategic digital and print marketing materials for B2B communications, prospecting, and internal communications in line with the brand strategy. Developed content and copy for all social media channels, composed press releases, facilitated company content writing program, and assessed audience response to create targeted messaging and inform future content.Devised and launched videos for #StrongerTogether social media merger announcement campaign, amassing 5,309 views and 8,748 impressions on the campaign launch video. Spearheaded corporate event and webinar coordination, concept development, creative direction, and design from conception to completion.

Athens, Georgia Area

Selected from thousands of applicants to attend National PINK Brand Certification Training.Recruited and managed UGA’s L Brands VS PINK Campus Team of 12 to assist with event planning and promotion.Created content for UGA VS PINK Instagram to increase brand awareness, promote build a local brand community, promote new merchandise, and drive traffic to local store. Advanced Instagram platform followers by 200%.Planned, budgeted, and executed 2-3 monthly special events that integrated both corporate liaison and store manager's requirements. Spearheaded two in-store events that drove $2,000 in sales each.

Managed Instagram, LinkedIn, and Facebook accounts, scheduling social media content according to analytics reports.Executed project management and strategized launch of global activation campaign, Adorn Sisterhood, via Facebook.Drafted contract for social media influencer partnership and managed the relationship between the company and influencer.

Collaborated with the founder and project manager to increase brand recognition and foot traffic to the company website.Identified social media influencers to engage in brand promotion. Communicated with influencers to ensure product delivery and promotion exchange was properly executed.Created weekly Pinterest boards and YouTube playlists involving self-selected, brand-related themes to increase brand exposure and drive sales. Used Pinterest analytics to increase post impressions and engagement by over 500%.

Alpharetta, Georgia

Cumming, Georgia

Bachelor’S Degree, Public Relations | Minors: Spanish, Environmental Health Science, Fashion Merchandising

Activities and Societies: Delta Delta Delta

Education record

Participated in a study abroad program with the University of Innsbruck in Innsbruck, Austria. MARK3000: Principles of Marketing JOUR5720.